What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

When planning the latest campaign, marketers might wonder which delivers better ROI: digital or print? 

Rather than deciding between digital and print, however, the smart move is to leverage a combination of both.  Here’s why.

• Build awareness and...

Many lawyers still rely on referrals to drum up new business. But depending solely on word of mouth advertising in such a competitive landscape is a very hit-or-miss strategy. But with so many advertising channels to choose from, how do attorneys...

For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.

But sometimes, in order to convince people of something, you need more...

Starting a small business is akin to ice skating on mud – it’s really, really hard. Actually, to be more accurate, starting a small business is hard, but getting that business to grow and succeed is next to impossible, or so it seems.

According to...

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...