By Brian St. Cyr on Wed, Apr 23, 2025 @ 02:22 PM in benefits of print, print newspaper, local newspaper advertising
Last fall, advertising network Stagwell launched a print ad campaign that ran in leading publications including USA Today, The Washington Post, The New York Times, The Wall Street Journal and New York Post.
The message of their ad campaign? Urging...
By Brian St. Cyr on Mon, Dec 02, 2024 @ 05:07 PM in benefits of print, print newspaper
Extra, extra, read all about it: Consumers across age groups trust newspapers, for both news content as well as advertising.
In its annual US Media Reactions Report, marketing data and analytics company Kantar found that newspapers were ranked #1...
By Brian St. Cyr on Fri, Sep 27, 2024 @ 01:38 PM in digital advertising, benefits of print, best advertising solutions
When planning the latest campaign, marketers might wonder which delivers better ROI: digital or print?
Rather than deciding between digital and print, however, the smart move is to leverage a combination of both. Here’s why.
