What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Healthcare Marketing: Pareto Principle of Driving Leads

By Jenna Bruce on Thu, Jun 11, 2020 @ 12:01 PM in advertising capabilities, advertising agency, building your brand, healthcare

If you are a healthcare professional that has been trying to handle your marketing, you may have heard about the Pareto principle – also known as the 80/20 principle. It generally refers to a principle that states “80% of results come from 20% of...

How Healthcare Marketers Can Reach an Aging Audience

By Jenna Bruce on Mon, May 11, 2020 @ 09:52 AM in media planning agency, healthcare, medical, marketing strategies, customer reach, current events

It seems that many marketers across varying verticals spend their ad budgets to reach the attention of millennials. But when it comes to the healthcare industry, it’s far more important to reach baby boomers. Not only is this particular aging part...

Pivoting During a Pandemic: Pharma's New Strategies to Reach HCP's

By Jenna Bruce on Thu, Apr 09, 2020 @ 11:23 AM in healthcare, customer reach, covid, strategic, current events

The coronavirus has disrupted many businesses and industries and big pharma has not been spared. Before the crisis, pharma sales reps all over the country drove from one hospital or doctor’s office to another, shaking hands and handing out samples...

6 Ideas That Will Adjust Your Chiropratic Marketing Campaigns

By Jenna Bruce on Tue, Mar 17, 2020 @ 01:59 PM in targeted advertising, target audience, healthcare

You spend your time helping others get rid of their pain. But when it comes to your own marketing, do you wish that someone could take that pain away from you? If so, keep reading to learn 6 different things you can do to give your marketing...

5 Strategies for Marketing Your Urgent Care Center

By Jenna Bruce on Mon, Oct 07, 2019 @ 10:00 AM in media buying, marketing goals, healthcare

As more consumers learn the benefits of visiting an urgent care center (UCC) over a traditional emergency room, more centers pop up in a local area. It doesn’t matter if your center has the latest equipment and most experienced staff. To stop...

How Healthcare Marketers Can Leverage Micro-Moments

By Jenna Bruce on Mon, Jul 22, 2019 @ 10:00 AM in customer engagement, healthcare, anayltics

If you work in the healthcare industry you know two things: 1) Never eat the cafeteria Jello and 2) patients’ needs and expectations have accelerated at a rapid pace over the last decade. Not only has the healthcare industry shifted from a volume to...

Holiday Marketing Ideas for Healthcare Organizations

By Jenna Bruce on Mon, Dec 17, 2018 @ 10:00 AM in community engagement, customer engagement, healthcare, customer experience, medical

Sometimes it seems like doctors need to go to school for an additional 8 years just to master the art of marketing. As if they don’t have enough to do with treating patients and cutting through bureaucratic red tape, doctors must also constantly...

5 Best Practices to Market to Physicians

By Jenna Bruce on Mon, Sep 17, 2018 @ 10:00 AM in targeting, healthcare, anayltics, medical

Medical device and pharmaceutical companies spend billions of dollars each year trying to influence physicians and surgeons and for good reason: physicians and surgeons control a ton of money.

According to some calculations, the average doctor in...

How Healthcare Providers Can Easily Conduct a Social Media Audit

By Jenna Bruce on Tue, Jun 19, 2018 @ 10:00 AM in social media advertising, healthcare, lead nuturing, anayltics

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...

The Why and How of Personalized Healthcare Marketing

By Jenna Bruce on Mon, May 21, 2018 @ 10:00 AM in personalization, analytics, healthcare, data research

Brands like Amazon, Facebook and Spotify figured out long ago that personalization and individualized content create a better, more satisfying user experience. And for today’s consumers, that’s all that really matters.

Consumers of healthcare are no...