What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

For banks, new customer acquisition is one of the top business challenges in 2025, according to industry association BAI, which referred to acquisition as “a daunting test in 2025 amid the increasingly competitive banking landscape.”

Compelling...

Reaching travelers through targeted advertising can help marketers to make  meaningful connections with business and leisure travelers, reaching them with relevant messages related to their business travel, or with ideas for their next vacation.

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Does your 2025 media plan include podcasts?

Podcasts have become increasingly important to listeners, with IAB reporting that “90% of the 100 million weekly podcast listeners in the U.S. describe their time spent listening as a meaningful part of...