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2025 Trend Report: Podcast Advertising

By Brian St. Cyr on Fri, Jan 03, 2025 @ 12:07 PM in advertising

Does your 2025 media plan include podcasts?

Podcasts have become increasingly important to listeners, with IAB reporting that “90% of the 100 million weekly podcast listeners in the U.S. describe their time spent listening as a meaningful part of...