What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Ways to Create Effective Print Ads for Local Businesses

By Jenna Bruce on Tue, Jun 14, 2016 @ 01:00 PM in local advertising

Understanding how to create effect ads is one of the simplest ways to gain the advantage over your local competition. Whether you’re an established brand or a brand new business, placing ads in newspapers and magazines is a highly-effective way to...

The What and How of Geo-Targeting

By Jenna Bruce on Tue, Sep 15, 2015 @ 09:54 AM in local advertising

Have you heard of geo-targeting but weren’t sure what it was or what it could do for you? Read on to find out.


Every decade has focused its attention on a different aspect of marketing. The 90s were about creating a web presence for your...

10 Proven Local Advertising Ideas for Businesses

By Jenna Bruce on Tue, Jun 16, 2015 @ 09:37 AM in local advertising

Many small, local businesses often feel like the underdog when it comes to advertising because of their limited budgets. But local businesses can absolutely have an advantage over regional or national brands because their market area is A) clearly...

7 Benefits of Local Magazine Advertising

By Jenna Bruce on Tue, Mar 31, 2015 @ 11:46 AM in local advertising, magazine advertising

About the only other topic that gets discussed as much as whether or not print is dead is whether or not Elvis is dead. We cannot vouch for the King’s status (although we once swear we saw him at a Chuck E.Cheese in Dayton, Ohio back in ‘89), but we


Were Your Local Advertising Tactics Naughty or Nice This Year?

By Jenna Bruce on Tue, Dec 09, 2014 @ 08:57 AM in local advertising

If you’re a local marketer, you know how important it is to use your advertising time and dollars wisely to generate leads and sales and build brand loyalty. But many small, local businesses aren’t always aware of the effectiveness of their...

An Easter Basket Full of Effective Local Advertising Strategies

By Hannah Hill on Thu, Apr 10, 2014 @ 11:06 AM in local advertising

The following is a guest post byJenna Bruce.

Walk into any Walgreens, CVS or Rite Aid this time of year and you’ll see it – that seasonal aisle lined with cellophane-wrapped Easter baskets containing various cavity-inducing candies. Now, as a kid,...

How Can National Advertisers Reach Local Audiences?

By Hannah Hill on Thu, Mar 20, 2014 @ 03:42 PM in local advertising solutions, local advertising

The following is a guest post by Jenna Bruce.

For many national advertisers who sell through local outlets, local marketing is a bit of a mystery and a highly underserved marketing channel. These advertisers spend millions of dollars every year to...

3 Keys to Local Media Buying

By Scott Olson on Thu, Oct 31, 2013 @ 12:10 PM in local advertising, media buying, media buying agency, local media buy

Media buying is what Mediaspace has built our business on. What we’ve learned through the years is if advertisers really want their campaigns to be effective, they need to understand three main objectives when it comes to their local media buys....

Local Marketing’s Effect on Your Fantasy Football Draft

By Scott Olson on Thu, Sep 05, 2013 @ 04:16 PM in local marketing, local advertising

Today marks the opening of the 2013 National Football League season, the day local market football fans all across the country are filled with hope and optimism for their team and Super Bowl glory. For the past month those same rubes across the...

Local Advertising on a Stick

By Hannah Hill on Tue, Aug 27, 2013 @ 11:23 AM in local advertising solutions, local advertising, benefits of local advertising

The Minnesota State Fair has been up and running for five days and is drawing huge crowds of people from across the region, per usual. If you aren’t aware, the Minnesota State Fair is one of the most widely attended state fairs in the country and...