By Jenna Bruce on Tue, Jun 14, 2016 @ 01:00 PM in local advertising
Understanding how to create effect ads is one of the simplest ways to gain the advantage over your local competition. Whether you’re an established brand or a brand new business, placing ads in newspapers and magazines is a highly-effective way to...
By Jenna Bruce on Tue, Sep 15, 2015 @ 09:54 AM in local advertising
Have you heard of geo-targeting but weren’t sure what it was or what it could do for you? Read on to find out.
Every decade has focused its attention on a different aspect of marketing. The 90s were about creating a web presence for your...
By Jenna Bruce on Tue, Jun 16, 2015 @ 09:37 AM in local advertising
Many small, local businesses often feel like the underdog when it comes to advertising because of their limited budgets. But local businesses can absolutely have an advantage over regional or national brands because their market area is A) clearly...
By Jenna Bruce on Tue, Mar 31, 2015 @ 11:46 AM in local advertising, magazine advertising
About the only other topic that gets discussed as much as whether or not print is dead is whether or not Elvis is dead. We cannot vouch for the King’s status (although we once swear we saw him at a Chuck E.Cheese in Dayton, Ohio back in ‘89), but we
By Jenna Bruce on Tue, Dec 09, 2014 @ 08:57 AM in local advertising
If you’re a local marketer, you know how important it is to use your advertising time and dollars wisely to generate leads and sales and build brand loyalty. But many small, local businesses aren’t always aware of the effectiveness of their...
By Hannah Hill on Thu, Apr 10, 2014 @ 11:06 AM in local advertising
The following is a guest post by Jenna Bruce.
Walk into any Walgreens, CVS or Rite Aid this time of year and you’ll see it – that seasonal aisle lined with cellophane-wrapped Easter baskets containing various cavity-inducing candies. Now, as a kid,...
By Hannah Hill on Thu, Mar 20, 2014 @ 03:42 PM in local advertising solutions, local advertising
The following is a guest post by Jenna Bruce.
For many national advertisers who sell through local outlets, local marketing is a bit of a mystery and a highly underserved marketing channel. These advertisers spend millions of dollars every year to...
By Scott Olson on Thu, Oct 31, 2013 @ 12:10 PM in local advertising, media buying, media buying agency, local media buy
Media buying is what Mediaspace has built our business on. What we’ve learned through the years is if advertisers really want their campaigns to be effective, they need to understand three main objectives when it comes to their local media buys....
By Scott Olson on Thu, Sep 05, 2013 @ 04:16 PM in local marketing, local advertising
Today marks the opening of the 2013 National Football League season, the day local market football fans all across the country are filled with hope and optimism for their team and Super Bowl glory. For the past month those same rubes across the...
By Hannah Hill on Tue, Aug 27, 2013 @ 11:23 AM in local advertising solutions, local advertising, benefits of local advertising
The Minnesota State Fair has been up and running for five days and is drawing huge crowds of people from across the region, per usual. If you aren’t aware, the Minnesota State Fair is one of the most widely attended state fairs in the country and...
