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A brew of marketing and advertising news for your insatiable knowledge palette

Why Brands are Investing in Local Advertising

By Brian St. Cyr on Wed, May 21, 2025 @ 08:41 PM in local digital advertising, local advertising solutions, local advertising

Earlier this month, Ad Age reported there has been a rise in “focus on local advertising … as marketers see higher returns on those investments and consumers increasingly expect relevancy.”  

“Anytime we can get more specific with our offers, that’s...

Why your next national campaign should also be your next local campaign

By Brian St. Cyr on Wed, Jan 15, 2025 @ 01:59 PM in local advertising solutions, local advertising, benefits of local advertising

When planning national campaigns, marketers should be thinking locally, too.

A recent study from The Harris Poll and Locality found that 68% of U.S. internet users think marketing from national brands with local messaging makes ads more relevant and...