By Brian St. Cyr on Wed, May 21, 2025 @ 08:41 PM in local digital advertising, local advertising solutions, local advertising
Earlier this month, Ad Age reported there has been a rise in “focus on local advertising … as marketers see higher returns on those investments and consumers increasingly expect relevancy.”
“Anytime we can get more specific with our offers, that’s...
By Brian St. Cyr on Wed, Jan 15, 2025 @ 01:59 PM in local advertising solutions, local advertising, benefits of local advertising
When planning national campaigns, marketers should be thinking locally, too.
A recent study from The Harris Poll and Locality found that 68% of U.S. internet users think marketing from national brands with local messaging makes ads more relevant and...
