By Jenna Bruce on Tue, May 26, 2020 @ 04:42 PM in Reaching Your Audience, advertisers, Historically Related Advertising
COVID-19 has changed the way we are currently living our lives. From social distancing to working remotely to hoarding canned goods and toilet paper, this pandemic has shifted how we live, love, and make purchasing decisions.
While it seems the...
By Jenna Bruce on Mon, Nov 04, 2019 @ 10:00 AM in Reaching Your Audience, integrated marketing, target audience, marketing goals
Imagine your mother-in-law visits one afternoon and brings with her a little gift she picked up for you at a local flea market. You open it. It’s a set of clown salt and pepper shakers.
She asks if you like them and you say, “These are going in the...
By Molly Carnicom on Thu, May 10, 2012 @ 12:00 PM in tablet advertising, digital, Reaching Your Audience, display advertising
Audience buying behavior changes just about as much as the weather in Minnesota. One day, it may be 76 degrees and the next day it may be sleeting. The same goes for buying behavior and its continual evolution over time. Just like meteorologists,...
