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How senior living brands can connect with the growing 65+ demographic

By Brian St. Cyr on Tue, Mar 10, 2026 @ 05:25 PM in digital advertising, Reaching Your Audience, creative print ads, Senior Living

By 2030, the U.S. will hit a milestone: all Baby Boomers will be age 65 or older, representing more than 20% of the population.

As the 65+ demographic grows, the senior living industry is also entering a period of sustained growth, driven by...

How QSR Marketers Can Connect with Gen Z via Shared Mail

By Brian St. Cyr on Wed, Apr 30, 2025 @ 02:03 PM in Reaching Your Audience, shared mail

“Fast food has a Gen Z problem,” read Business Insider’s headline last summer, noting that “Winning over Gen Z diners is key.”

The story suggested several tactics that fast food restaurants could use to connect with Gen Z consumers, including...