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How QSR Marketers Can Connect with Gen Z via Shared Mail

By Brian St. Cyr on Wed, Apr 30, 2025 @ 02:03 PM in Reaching Your Audience, shared mail

“Fast food has a Gen Z problem,” read Business Insider’s headline last summer, noting that “Winning over Gen Z diners is key.”

The story suggested several tactics that fast food restaurants could use to connect with Gen Z consumers, including...