--- title: How marketers can connect with seniors and their adult children description: Mediaspace, a full-service print and digital media planning and buying agency, are experts in connecting seniors and their adult children --- [![logo-35.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/logo-35.png?width=3804&height=959&name=logo-35.png "logo-35.png")](https://www.mediaspacesolutions.com) [**](https://www.mediaspacesolutions.com/blog/how-marketers-can-connect-with-seniors-and-their-adult-children#mobile-nav) [![logo-35.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/logo-35.png?width=3804&height=959&name=logo-35.png "logo-35.png")](https://www.mediaspacesolutions.com/) #### **What's on Tap... ** A brew of marketing and advertising news for your insatiable knowledge palette ![DSC_4875.jpg](https://www.mediaspacesolutions.com/hs-fs/hubfs/MSS%20Pictures/DSC_4875.jpg?width=6016&name=DSC_4875.jpg "DSC_4875.jpg") # How marketers can connect with seniors and their adult children By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Wed, Aug 14, 2024 @ 11:56 AM | Share: According to the Center for Disease Control (CDC), [nearly 25 percent](https://www.cdc.gov/aging/caregiving/caregiver-brief.html) of people ages 45 to 64 are caregivers, providing direct ongoing care or assistance to family or friends.  An even greater number of people are providing their senior family members with guidance and advice as they navigate crucial choices and life transitions on matters such as senior living arrangements and healthcare decisions.  Marketers in related industries have a unique opportunity to reach both seniors and their adult children with potentially life-changing information, and Mediaspace has unique expertise in helping advertisers reach these key audiences. Best practices include:    **Combine print + digital:**  Take a 360-approach by combining print and digital to ensure you reach both audiences in the environment in which they want to consume content. The combined efforts creates synergy and a unified brand presence, engaging with consumers and building trust.  Bonus! Buying print and newspaper’s digital inventory means you can negotiate optimum rates.  **Leverage FSIs: **Take your print buys to the next levels with free-standing inserts (FSIs). These premium placements make meaningful connections with consumers, as seniors and adult children hold onto the FSI until they are ready to make decisions **Customize your creative:**  Develop marketing messages that address the specific needs of the consumers, and be sure to feature a strong call to action (CTA). When creative is customized to the community with a CTA, response rates increase. **Be consistent:** When print is consistently in the market over extended periods of time, consumers keep the advertiser top of mind. Marketing a product or service that is relevant to senior citizens and their caregivers? Reach out to Mediaspace today to find out how we can help. false ### Subscribe to Email Updates ### Recent Posts ### Topics - [2026 (1)](https://www.mediaspacesolutions.com/blog/topic/2026) - [A.I (1)](https://www.mediaspacesolutions.com/blog/topic/a-i) - [advertising (3)](https://www.mediaspacesolutions.com/blog/topic/advertising) - [advertising capabilities (1)](https://www.mediaspacesolutions.com/blog/topic/advertising-capabilities) - [advertising strategy (2)](https://www.mediaspacesolutions.com/blog/topic/advertising-strategy) - [AEP (1)](https://www.mediaspacesolutions.com/blog/topic/aep) - [benefits of local advertising (1)](https://www.mediaspacesolutions.com/blog/topic/benefits-of-local-advertising) - [benefits of print (6)](https://www.mediaspacesolutions.com/blog/topic/benefits-of-print) - [best advertising solutions (1)](https://www.mediaspacesolutions.com/blog/topic/best-advertising-solutions) - [brand awareness (2)](https://www.mediaspacesolutions.com/blog/topic/brand-awareness) - [community engagement (1)](https://www.mediaspacesolutions.com/blog/topic/community-engagement) - [creative print ads (1)](https://www.mediaspacesolutions.com/blog/topic/creative-print-ads) - [digital advertising (3)](https://www.mediaspacesolutions.com/blog/topic/digital-advertising) - [digital media planning (1)](https://www.mediaspacesolutions.com/blog/topic/digital-media-planning) - [direct marketing (1)](https://www.mediaspacesolutions.com/blog/topic/direct-marketing) - [energy awareness (1)](https://www.mediaspacesolutions.com/blog/topic/energy-awareness) - [FSI (1)](https://www.mediaspacesolutions.com/blog/topic/fsi) - [healthcare (1)](https://www.mediaspacesolutions.com/blog/topic/healthcare) - [healthcare marketing (1)](https://www.mediaspacesolutions.com/blog/topic/healthcare-marketing) - [integrate print and digital (1)](https://www.mediaspacesolutions.com/blog/topic/integrate-print-and-digital) - [local advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-advertising) - [local advertising solutions (2)](https://www.mediaspacesolutions.com/blog/topic/local-advertising-solutions) - [local digital advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-digital-advertising) - [local digital strategies (1)](https://www.mediaspacesolutions.com/blog/topic/local-digital-strategies) - [local media sources (1)](https://www.mediaspacesolutions.com/blog/topic/local-media-sources) - [local newspaper advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-newspaper-advertising) - [magazine revival (1)](https://www.mediaspacesolutions.com/blog/topic/magazine-revival) - [magazines (1)](https://www.mediaspacesolutions.com/blog/topic/magazines) - [Media Mix (3)](https://www.mediaspacesolutions.com/blog/topic/media-mix) - [media strategy (1)](https://www.mediaspacesolutions.com/blog/topic/media-strategy) - [MediaPartner (1)](https://www.mediaspacesolutions.com/blog/topic/mediapartner) - [mediaspace solutions (3)](https://www.mediaspacesolutions.com/blog/topic/mediaspace-solutions) - [MediaStrategy (1)](https://www.mediaspacesolutions.com/blog/topic/mediastrategy) - [Medicare (1)](https://www.mediaspacesolutions.com/blog/topic/medicare) - [newspaper advertising (1)](https://www.mediaspacesolutions.com/blog/topic/newspaper-advertising) - [print (1)](https://www.mediaspacesolutions.com/blog/topic/print) - [Print + Digital (3)](https://www.mediaspacesolutions.com/blog/topic/print-digital) - [print advertising (2)](https://www.mediaspacesolutions.com/blog/topic/print-advertising) - [print newspaper (2)](https://www.mediaspacesolutions.com/blog/topic/print-newspaper) - [printadvertising (1)](https://www.mediaspacesolutions.com/blog/topic/printadvertising) - [Reaching Your Audience (2)](https://www.mediaspacesolutions.com/blog/topic/reaching-your-audience) - [ROI (2)](https://www.mediaspacesolutions.com/blog/topic/roi) - [Senior Living (2)](https://www.mediaspacesolutions.com/blog/topic/senior-living) - [shared mail (1)](https://www.mediaspacesolutions.com/blog/topic/shared-mail) - [Super Bowl Ads (1)](https://www.mediaspacesolutions.com/blog/topic/super-bowl-ads) - [super bowl advertising (1)](https://www.mediaspacesolutions.com/blog/topic/super-bowl-advertising) - [technology (1)](https://www.mediaspacesolutions.com/blog/topic/technology) - [Traditional Advertising (1)](https://www.mediaspacesolutions.com/blog/topic/traditional-advertising) - [traditional advertising channels (1)](https://www.mediaspacesolutions.com/blog/topic/traditional-advertising-channels) - [travel (1)](https://www.mediaspacesolutions.com/blog/topic/travel) [![Stand-alone-M-transparent-web-v2-for-agency-spotter.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/Stand-alone-M-transparent-web-v2-for-agency-spotter.png?width=566&height=464&name=Stand-alone-M-transparent-web-v2-for-agency-spotter.png "Stand-alone-M-transparent-web-v2-for-agency-spotter.png")](https://www.mediaspacesolutions.com)