What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Last fall, advertising network Stagwell launched a print ad campaign that ran in leading publications including USA Today, The Washington Post, The New York Times, The Wall Street Journal and New York Post.

The message of their ad campaign? Urging...

Reaching travelers through targeted advertising can help marketers to make  meaningful connections with business and leisure travelers, reaching them with relevant messages related to their business travel, or with ideas for their next vacation.

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Artificial intelligence is having a transformative impact on industries across sectors – including media buying and planning.

According to a Think with Google report that was published in February, “We’re in a new era of marketing, one where...

Just over 20 years ago, The Guardian noted that “online radio is booming thanks to iPods, cheap audio software and weblog,” and asked, “But what to call it? Audioblogging? Podcasting? GuerillaMedia?”  

This new content format, which became known as...

When planning national campaigns, marketers should be thinking locally, too.

A recent study from The Harris Poll and Locality found that 68% of U.S. internet users think marketing from national brands with local messaging makes ads more relevant and...

Does your 2025 media plan include podcasts?

Podcasts have become increasingly important to listeners, with IAB reporting that “90% of the 100 million weekly podcast listeners in the U.S. describe their time spent listening as a meaningful part of...

How can healthcare marketers balance personalization with privacy?

Today, more states are moving towards stringent regulations like Washington’s “My Health, My Data Act.” These privacy-focused laws go beyond HIPAA to protect a consumers’ sensitive...

Extra, extra, read all about it: Consumers across age groups trust newspapers, for both news content as well as advertising.

In its annual US Media Reactions Report, marketing data and analytics company Kantar found that newspapers were ranked #1...

It turns out that perhaps the famous prediction that video would kill the radio star might not be quite accurate. 

 According to RadioInk, more than half of people ages 13-34 tune into the radio daily, with the young demographics demonstrating a...

According to eMarketer, “Born between 1997 and 2012, Gen Z represents about 20% of the US population as of 2023, per the US Census Bureau. In 2021, Bloomberg cited data from Gen Z Planet estimating the cohort had $360 billion in buying/spending...