--- title: Mediaspace Solutions | Brian St. Cyr description: A brew of marketing and advertising news for your insatiable knowledge palette. --- [![logo-35.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/logo-35.png?width=3804&height=959&name=logo-35.png "logo-35.png")](https://www.mediaspacesolutions.com) [**](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr#mobile-nav) [![logo-35.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/logo-35.png?width=3804&height=959&name=logo-35.png "logo-35.png")](https://www.mediaspacesolutions.com/) # **What's on Tap... ** A brew of marketing and advertising news for your insatiable knowledge palette ![DSC_4875.jpg](https://www.mediaspacesolutions.com/hs-fs/hubfs/MSS%20Pictures/DSC_4875.jpg?width=6016&name=DSC_4875.jpg "DSC_4875.jpg") ## Brian St. Cyr ## [Why having the right strategic partner is key to powering local digital ad success](https://www.mediaspacesolutions.com/blog/why-having-the-right-strategic-partner-is-key-to-powering-local-digital-ad-success) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Tue, Jun 23, 2026 @ 05:56 PM in [local digital advertising](https://www.mediaspacesolutions.com/blog/topic/local-digital-advertising), [local media sources](https://www.mediaspacesolutions.com/blog/topic/local-media-sources), [local digital strategies](https://www.mediaspacesolutions.com/blog/topic/local-digital-strategies), [MediaPartner](https://www.mediaspacesolutions.com/blog/topic/mediapartner), [MediaStrategy](https://www.mediaspacesolutions.com/blog/topic/mediastrategy) “The local digital advertising boom is over, but the battle is just beginning,” wrote [Radio Ink Magazine](https://radioink.com/2026/05/05/borrell-local-digital-ad-growth-slows-as-share-wars-begin/) in reporting on Borrell Associates 2026 Local Digital Advertising report. Drawing on proprietary data from more than 9,000 local media... ## [How senior living brands can connect with the growing 65+ demographic](https://www.mediaspacesolutions.com/blog/how-senior-living-brands-can-connect-with-the-growing-65-demographic) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Tue, Mar 10, 2026 @ 05:25 PM in [digital advertising](https://www.mediaspacesolutions.com/blog/topic/digital-advertising), [Reaching Your Audience](https://www.mediaspacesolutions.com/blog/topic/reaching-your-audience), [creative print ads](https://www.mediaspacesolutions.com/blog/topic/creative-print-ads), [Senior Living](https://www.mediaspacesolutions.com/blog/topic/senior-living) By 2030, the U.S. will hit a milestone: all [Baby Boomers](https://www.census.gov/library/stories/2019/12/by-2030-all-baby-boomers-will-be-age-65-or-older.html) will be age 65 or older, representing more than 20% of the population. As the 65+ demographic grows, the senior living industry is also entering a period of sustained growth, driven by... ## [Why print should be part of your Gen Z media plan](https://www.mediaspacesolutions.com/blog/why-print-should-be-part-of-your-gen-z-media-plan) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Mon, Feb 16, 2026 @ 01:09 PM in [digital advertising](https://www.mediaspacesolutions.com/blog/topic/digital-advertising), [mediaspace solutions](https://www.mediaspacesolutions.com/blog/topic/mediaspace-solutions), [print advertising](https://www.mediaspacesolutions.com/blog/topic/print-advertising), [benefits of print](https://www.mediaspacesolutions.com/blog/topic/benefits-of-print), [Print + Digital](https://www.mediaspacesolutions.com/blog/topic/print-digital) To connect with Gen Z, marketers should think beyond the screen. According to new research, young adults are choosing to read the news, not watch it. A survey from Pew Research Center found that 45% of 18-29-year-olds prefer reading the news,... ## [$8 million for 30-seconds?](https://www.mediaspacesolutions.com/blog/8-million-for-30-seconds) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Thu, Feb 05, 2026 @ 10:55 AM in [Super Bowl Ads](https://www.mediaspacesolutions.com/blog/topic/super-bowl-ads), [super bowl advertising](https://www.mediaspacesolutions.com/blog/topic/super-bowl-advertising) With the “Big Game” set for this weekend, it’s an annual tradition to eagerly anticipate the advertising we’ll see – and also analyze what else you would buy with that media spend. [As Digiday writes](https://digiday.com/marketing/heres-what-else-a-8m-30-second-super-bowl-budget-can-purchase-in-2026/), “With the broadcast appearing on NBC, Peacock,... ## [Why AI Companies are Leveraging Traditional Advertising](https://www.mediaspacesolutions.com/blog/why-ai-companies-are-leveraging-traditional-advertising) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Tue, Jan 20, 2026 @ 10:53 AM in [mediaspace solutions](https://www.mediaspacesolutions.com/blog/topic/mediaspace-solutions), [traditional advertising channels](https://www.mediaspacesolutions.com/blog/topic/traditional-advertising-channels), [Media Mix](https://www.mediaspacesolutions.com/blog/topic/media-mix), [A.I](https://www.mediaspacesolutions.com/blog/topic/a-i), [Traditional Advertising](https://www.mediaspacesolutions.com/blog/topic/traditional-advertising) As AI reshapes the economy, AI companies are seeking to solidify their positions as market leaders.  In their efforts to make the case for their products to consumers, AI companies are increasingly turning to traditional advertising, including... ## [3 key ways media teams can prepare for 2026](https://www.mediaspacesolutions.com/blog/3-key-ways-media-teams-can-prepare-for-2026) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Mon, Dec 08, 2025 @ 10:07 AM in [print advertising](https://www.mediaspacesolutions.com/blog/topic/print-advertising), [digital media planning](https://www.mediaspacesolutions.com/blog/topic/digital-media-planning), [Media Mix](https://www.mediaspacesolutions.com/blog/topic/media-mix), [2026](https://www.mediaspacesolutions.com/blog/topic/2026), [media strategy](https://www.mediaspacesolutions.com/blog/topic/media-strategy) The countdown to the end of the year is on, and now is a great time for media planning teams to reflect on 2025, and prepare for the year ahead. Here are three key ways that media teams can get ahead of the curve and be ready to kick off the new... ## [How Global Energy Companies are Building Trust and Awareness Through Media Strategies](https://www.mediaspacesolutions.com/blog/how-global-energy-companies-are-building-trust-and-awareness-through-media-strategies) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Mon, Nov 10, 2025 @ 10:28 AM in [mediaspace solutions](https://www.mediaspacesolutions.com/blog/topic/mediaspace-solutions), [advertising strategy](https://www.mediaspacesolutions.com/blog/topic/advertising-strategy), [Media Mix](https://www.mediaspacesolutions.com/blog/topic/media-mix), [brand awareness](https://www.mediaspacesolutions.com/blog/topic/brand-awareness), [energy awareness](https://www.mediaspacesolutions.com/blog/topic/energy-awareness) In announcing their 2025 report on the energy industry,[S&P Global’](https://press.spglobal.com/2025-03-06-Global-Energy-Industry-at-a-Crossroads-of-Challenges-and-Opportunities,-S-P-Global-Report-Says)s headline read, “Global Energy Industry at a Crossroads of Challenges and Opportunities.” The report detailed its findings around energy transition, technology and market shifts,... ## [How marketers can make authentic connections with Hispanic communities](https://www.mediaspacesolutions.com/blog/how-marketers-can-make-authentic-connections-with-hispanic-communities) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Mon, Oct 13, 2025 @ 02:14 PM in [direct marketing](https://www.mediaspacesolutions.com/blog/topic/direct-marketing), [community engagement](https://www.mediaspacesolutions.com/blog/topic/community-engagement) As National Hispanic Heritage Month, which takes place from September 15 through October 15, comes to a close, it is a good time to reflect on the importance of reaching Hispanic communities throughout the year – and the power of Spanish-language... ## [The power of combining print and digital buys](https://www.mediaspacesolutions.com/blog/the-power-of-combining-print-and-digital-buys) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Mon, Sep 29, 2025 @ 09:29 AM in [benefits of print](https://www.mediaspacesolutions.com/blog/topic/benefits-of-print), [integrate print and digital](https://www.mediaspacesolutions.com/blog/topic/integrate-print-and-digital), [Print + Digital](https://www.mediaspacesolutions.com/blog/topic/print-digital) Looking to drive online traffic? Consider buying a print ad. In an article entitled, “Print Ads Are an Ecommerce Opportunity,” [Practical Ecommerce ](https://www.practicalecommerce.com/print-ads-are-an-ecommerce-opportunity)wrote, “Branded print advertising can positively impact digital. Countless published reports confirm... ## [How financial institutions can supercharge new customer acquisition with smart media strategies](https://www.mediaspacesolutions.com/blog/how-financial-institutions-can-supercharge-new-customer-acquisition-with-smart-media-strategies) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Tue, Aug 26, 2025 @ 04:04 PM in [advertising](https://www.mediaspacesolutions.com/blog/topic/advertising) For banks, new customer acquisition is one of the top business challenges in 2025, according to industry association[ BAI](https://www.bai.org/banking-strategies/acquiring-new-customers-and-growing-quality-deposits-are-the-top-business-challenges-in-2025/), which referred to acquisition as “a daunting test in 2025 amid the increasingly competitive banking landscape.” Compelling... < NEWER - 1 - [2](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr/page/2) - [3](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr/page/3) - [4](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr/page/4) [OLDER >](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr/page/2) ### Subscribe to Email Updates ### Recent Posts ### Topics - [2026 (1)](https://www.mediaspacesolutions.com/blog/topic/2026) - [A.I (1)](https://www.mediaspacesolutions.com/blog/topic/a-i) - [advertising (3)](https://www.mediaspacesolutions.com/blog/topic/advertising) - [advertising capabilities (1)](https://www.mediaspacesolutions.com/blog/topic/advertising-capabilities) - [advertising strategy (2)](https://www.mediaspacesolutions.com/blog/topic/advertising-strategy) - [AEP (1)](https://www.mediaspacesolutions.com/blog/topic/aep) - [benefits of local advertising (1)](https://www.mediaspacesolutions.com/blog/topic/benefits-of-local-advertising) - [benefits of print (6)](https://www.mediaspacesolutions.com/blog/topic/benefits-of-print) - [best advertising solutions (1)](https://www.mediaspacesolutions.com/blog/topic/best-advertising-solutions) - [brand awareness (2)](https://www.mediaspacesolutions.com/blog/topic/brand-awareness) - [community engagement (1)](https://www.mediaspacesolutions.com/blog/topic/community-engagement) - [creative print ads (1)](https://www.mediaspacesolutions.com/blog/topic/creative-print-ads) - [digital advertising (3)](https://www.mediaspacesolutions.com/blog/topic/digital-advertising) - [digital media planning (1)](https://www.mediaspacesolutions.com/blog/topic/digital-media-planning) - [direct marketing (1)](https://www.mediaspacesolutions.com/blog/topic/direct-marketing) - [energy awareness (1)](https://www.mediaspacesolutions.com/blog/topic/energy-awareness) - [FSI (1)](https://www.mediaspacesolutions.com/blog/topic/fsi) - [healthcare (1)](https://www.mediaspacesolutions.com/blog/topic/healthcare) - [healthcare marketing (1)](https://www.mediaspacesolutions.com/blog/topic/healthcare-marketing) - [integrate print and digital (1)](https://www.mediaspacesolutions.com/blog/topic/integrate-print-and-digital) - [local advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-advertising) - [local advertising solutions (2)](https://www.mediaspacesolutions.com/blog/topic/local-advertising-solutions) - [local digital advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-digital-advertising) - [local digital strategies (1)](https://www.mediaspacesolutions.com/blog/topic/local-digital-strategies) - [local media sources (1)](https://www.mediaspacesolutions.com/blog/topic/local-media-sources) - [local newspaper advertising (2)](https://www.mediaspacesolutions.com/blog/topic/local-newspaper-advertising) - [magazine revival (1)](https://www.mediaspacesolutions.com/blog/topic/magazine-revival) - [magazines (1)](https://www.mediaspacesolutions.com/blog/topic/magazines) - [Media Mix (3)](https://www.mediaspacesolutions.com/blog/topic/media-mix) - [media strategy (1)](https://www.mediaspacesolutions.com/blog/topic/media-strategy) - [MediaPartner (1)](https://www.mediaspacesolutions.com/blog/topic/mediapartner) - [mediaspace solutions (3)](https://www.mediaspacesolutions.com/blog/topic/mediaspace-solutions) - [MediaStrategy (1)](https://www.mediaspacesolutions.com/blog/topic/mediastrategy) - [Medicare (1)](https://www.mediaspacesolutions.com/blog/topic/medicare) - [newspaper advertising (1)](https://www.mediaspacesolutions.com/blog/topic/newspaper-advertising) - [print (1)](https://www.mediaspacesolutions.com/blog/topic/print) - [Print + Digital (3)](https://www.mediaspacesolutions.com/blog/topic/print-digital) - [print advertising (2)](https://www.mediaspacesolutions.com/blog/topic/print-advertising) - [print newspaper (2)](https://www.mediaspacesolutions.com/blog/topic/print-newspaper) - [printadvertising (1)](https://www.mediaspacesolutions.com/blog/topic/printadvertising) - [Reaching Your Audience (2)](https://www.mediaspacesolutions.com/blog/topic/reaching-your-audience) - [ROI (2)](https://www.mediaspacesolutions.com/blog/topic/roi) - [Senior Living (2)](https://www.mediaspacesolutions.com/blog/topic/senior-living) - [shared mail (1)](https://www.mediaspacesolutions.com/blog/topic/shared-mail) - [Super Bowl Ads (1)](https://www.mediaspacesolutions.com/blog/topic/super-bowl-ads) - [super bowl advertising (1)](https://www.mediaspacesolutions.com/blog/topic/super-bowl-advertising) - [technology (1)](https://www.mediaspacesolutions.com/blog/topic/technology) - [Traditional Advertising (1)](https://www.mediaspacesolutions.com/blog/topic/traditional-advertising) - [traditional advertising channels (1)](https://www.mediaspacesolutions.com/blog/topic/traditional-advertising-channels) - [travel (1)](https://www.mediaspacesolutions.com/blog/topic/travel) [![Stand-alone-M-transparent-web-v2-for-agency-spotter.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/Stand-alone-M-transparent-web-v2-for-agency-spotter.png?width=566&height=464&name=Stand-alone-M-transparent-web-v2-for-agency-spotter.png "Stand-alone-M-transparent-web-v2-for-agency-spotter.png")](https://www.mediaspacesolutions.com)