What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

“The senior living industry is vast, and it continues to grow each year, with annual revenue increasing from $78.2 billion in 2016 to $94.2 billion in 2023,” reports SeniorLiving.org.

With one in six Americans over the age of 65, according to the...

Earlier this month, Ad Age reported there has been a rise in “focus on local advertising … as marketers see higher returns on those investments and consumers increasingly expect relevancy.”  

“Anytime we can get more specific with our offers, that’s...

“Fast food has a Gen Z problem,” read Business Insider’s headline last summer, noting that “Winning over Gen Z diners is key.”

The story suggested several tactics that fast food restaurants could use to connect with Gen Z consumers, including...

Last fall, advertising network Stagwell launched a print ad campaign that ran in leading publications including USA Today, The Washington Post, The New York Times, The Wall Street Journal and New York Post.

The message of their ad campaign? Urging...

Reaching travelers through targeted advertising can help marketers to make  meaningful connections with business and leisure travelers, reaching them with relevant messages related to their business travel, or with ideas for their next vacation.

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Artificial intelligence is having a transformative impact on industries across sectors – including media buying and planning.

According to a Think with Google report that was published in February, “We’re in a new era of marketing, one where...

Just over 20 years ago, The Guardian noted that “online radio is booming thanks to iPods, cheap audio software and weblog,” and asked, “But what to call it? Audioblogging? Podcasting? GuerillaMedia?”  

This new content format, which became known as...

When planning national campaigns, marketers should be thinking locally, too.

A recent study from The Harris Poll and Locality found that 68% of U.S. internet users think marketing from national brands with local messaging makes ads more relevant and...

Does your 2025 media plan include podcasts?

Podcasts have become increasingly important to listeners, with IAB reporting that “90% of the 100 million weekly podcast listeners in the U.S. describe their time spent listening as a meaningful part of...

How can healthcare marketers balance personalization with privacy?

Today, more states are moving towards stringent regulations like Washington’s “My Health, My Data Act.” These privacy-focused laws go beyond HIPAA to protect a consumers’ sensitive...