By Brian St. Cyr on Mon, Feb 16, 2026 @ 01:09 PM in digital advertising, mediaspace solutions, print advertising, benefits of print, Print + Digital
To connect with Gen Z, marketers should think beyond the screen.
According to new research, young adults are choosing to read the news, not watch it. A survey from Pew Research Center found that 45% of 18-29-year-olds prefer reading the news,...
By Brian St. Cyr on Thu, Feb 05, 2026 @ 10:55 AM in Super Bowl Ads, super bowl advertising
With the “Big Game” set for this weekend, it’s an annual tradition to eagerly anticipate the advertising we’ll see – and also analyze what else you would buy with that media spend.
As Digiday writes, “With the broadcast appearing on NBC, Peacock,...
By Brian St. Cyr on Tue, Jan 20, 2026 @ 10:53 AM in mediaspace solutions, traditional advertising channels, Media Mix, A.I, Traditional Advertising
As AI reshapes the economy, AI companies are seeking to solidify their positions as market leaders.
In their efforts to make the case for their products to consumers, AI companies are increasingly turning to traditional advertising, including...
By Brian St. Cyr on Mon, Dec 08, 2025 @ 10:07 AM in print advertising, digital media planning, Media Mix, 2026, media strategy
The countdown to the end of the year is on, and now is a great time for media planning teams to reflect on 2025, and prepare for the year ahead.
Here are three key ways that media teams can get ahead of the curve and be ready to kick off the new...
By Brian St. Cyr on Mon, Nov 10, 2025 @ 10:28 AM in mediaspace solutions, advertising strategy, Media Mix, brand awareness, energy awareness
In announcing their 2025 report on the energy industry,S&P Global’s headline read, “Global Energy Industry at a Crossroads of Challenges and Opportunities.” The report detailed its findings around energy transition, technology and market shifts,...
By Brian St. Cyr on Mon, Oct 13, 2025 @ 02:14 PM in direct marketing, community engagement
As National Hispanic Heritage Month, which takes place from September 15 through October 15, comes to a close, it is a good time to reflect on the importance of reaching Hispanic communities throughout the year – and the power of Spanish-language...
By Brian St. Cyr on Mon, Sep 29, 2025 @ 09:29 AM in benefits of print, integrate print and digital, Print + Digital
Looking to drive online traffic? Consider buying a print ad.
In an article entitled, “Print Ads Are an Ecommerce Opportunity,” Practical Ecommerce wrote, “Branded print advertising can positively impact digital. Countless published reports confirm...
By Brian St. Cyr on Tue, Aug 26, 2025 @ 04:04 PM in advertising
For banks, new customer acquisition is one of the top business challenges in 2025, according to industry association BAI, which referred to acquisition as “a daunting test in 2025 amid the increasingly competitive banking landscape.”
Compelling...
By Brian St. Cyr on Wed, Jul 23, 2025 @ 01:03 PM in magazines, print, ROI, brand awareness, Print + Digital, magazine revival
The New York Times: “The revenge of the niche fashion magazine”
Fast Company: “Magazines aren’t dying - just ask these indie publishers”
Digiday:“How Time’s collectible covers make the case for a print comeback”
These are just some of the headlines...
By Brian St. Cyr on Mon, Jun 16, 2025 @ 09:34 PM in advertising strategy, newspaper advertising, benefits of print, local newspaper advertising, AEP, Medicare
“Health is our greatest wealth,” writes the United Nations in a paper on how health insurers can foster better health outcomes.
In the United States, more than 66 million people get their health coverage from Medicare and every year, Medicare...
