What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Mistakes Sure to Impact Your B2B Marketing Strategy

By Jenna Bruce on Tue, Apr 28, 2020 @ 10:47 AM in ROI, marketing strategies, customer reach, niche marketing, b2b relationships

The current marketing landscape sees continuous media fragmentation and channel diversification. This makes it incredibly tough for marketers to recognize what’s working on any given day.

And while all marketers struggle from time-to-time with these...

Building B2B Relationships-Are You Taking the Right Steps?

By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows

Relationships are like a dance.

In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...

4 Ways Data Can Improve Your Marketing Campaigns

By Jenna Bruce on Mon, Feb 17, 2020 @ 11:47 AM in ROI, analytics, data research, big data

If I say the words “predictive analytics,” what do you think of? If you’re like a lot of people, you flashback to high school trigonometry class where you fell deeper and deeper into a mental fog with each word the teacher uttered.

While the topic...

New Year – New Marketing Tactics to Explore

By Jenna Bruce on Mon, Dec 23, 2019 @ 10:00 AM in branding, ROI, mobile marketing, customer experience

If you’re like a lot of people, you’re buying last minutes presents for the family and thinking of ways you can get out of going to your office Christmas party. But as the new year approaches it’s important to take some time to think about what...

Do You Have a Solid Marketing Strategy in Place?

By Jenna Bruce on Mon, Oct 28, 2019 @ 10:00 AM in marketing, marketing goals, ROI, lead nuturing

We talk a lot about running advertising campaigns on this blog. We’d be remiss if we didn’t also discuss the biggest factor in whether or not that campaign will be successful: and that is whether or not you have an overall solid marketing strategy...

Should You Get Help from a Professional Media Buyer?

By Jenna Bruce on Mon, Sep 09, 2019 @ 01:21 PM in media buying, media planning, print media buying, media planning agency, ROI

We’ll admit it – we always get a bit disheartened when we hear how some business owners view media buying services. Namely, that they are an expense that is simply not needed.

The thing is, no one really attempts to cut their own hair, fix their own...

5 Reasons Your Magazine Ads Aren’t Converting

By Jenna Bruce on Mon, May 20, 2019 @ 10:00 AM in magazine readership, magazine advertising, target audience, ROI, conversion rate

You may have heard that the magazine industry is dead and gone. Well, that’s what digital marketers have been saying about the newspaper industry for years, so it doesn’t surprise us that this myth is being passed around.

And that’s exactly what it...

What are the Essential Elements for Successful Print Campaigns?

By Jenna Bruce on Mon, Apr 15, 2019 @ 10:00 AM in print media, print marketing, ROI, design

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

Are Your Direct Response Ads Actually Getting a Response?

By Jenna Bruce on Tue, Apr 09, 2019 @ 10:00 AM in media buying, direct response, Direct Response Marketing, ROI

Most SMBs don’t have the luxury of spending a ton in ad dollars to simply raise brand awareness. As CMOs face increasing scrutiny on how they manage marketing budgets, ROI becomes even more of a focus. This is why smart CMOs are turning their...

5 Overlooked Strategies to Improving Your Print Campaign’s Performance

By Jenna Bruce on Mon, Mar 25, 2019 @ 10:00 AM in integrated advertising campaign, print marketing, ROI

On a scale of one to 10, one being no sales or lead generation and 10 being more leads and sales than you ever imagined, how did your print campaigns perform generally? Be honest.

Well, unless you said 10, your campaigns could probably use some...