What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Why the power of print magazines is making headlines

By Brian St. Cyr on Wed, Jul 23, 2025 @ 01:03 PM in magazines, print, ROI, brand awareness, Print + Digital, magazine revival

The New York Times: “The revenge of the niche fashion magazine”

Fast Company: “Magazines aren’t dying - just ask these indie publishers”

Digiday:“How Time’s collectible covers make the case for a print comeback”

These are just some of the headlines...

For Senior Living Advertisers, FSIs Drive ROI

By Brian St. Cyr on Wed, Jun 04, 2025 @ 04:34 PM in printadvertising, ROI, FSI, Senior Living

“The senior living industry is vast, and it continues to grow each year, with annual revenue increasing from $78.2 billion in 2016 to $94.2 billion in 2023,” reports SeniorLiving.org.

With one in six Americans over the age of 65, according to the...