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How senior living brands can connect with the growing 65+ demographic

By Brian St. Cyr on Tue, Mar 10, 2026 @ 05:25 PM in digital advertising, Reaching Your Audience, creative print ads, Senior Living

By 2030, the U.S. will hit a milestone: all Baby Boomers will be age 65 or older, representing more than 20% of the population.

As the 65+ demographic grows, the senior living industry is also entering a period of sustained growth, driven by...

For Senior Living Advertisers, FSIs Drive ROI

By Brian St. Cyr on Wed, Jun 04, 2025 @ 04:34 PM in printadvertising, ROI, FSI, Senior Living

“The senior living industry is vast, and it continues to grow each year, with annual revenue increasing from $78.2 billion in 2016 to $94.2 billion in 2023,” reports SeniorLiving.org.

With one in six Americans over the age of 65, according to the...