What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Amy Xiong

Five Fabulous Ads to Inspire Creative For Your Print Media

By Amy Xiong on Tue, Jul 24, 2012 @ 12:00 PM in creative print ads

Ever heard someone say “keep it simple stupid?” People often try to jam too much into something that should be more minimalist and simple. This mindset can be applied to advertising, especially in print media. The most important thing is to not...

Five Impactful Advertising Techniques

By Amy Xiong on Tue, Jul 17, 2012 @ 12:00 PM in advertising techniques

Everyone wants to have the best advertising campaigns and are always looking to improve their advertising techniques. Some of them you already know, but it’s nice to get a reminder about what some of those techniques are so you can be sure you’re...

1

Frequency of newspaper ads rules the day for Mitsubishi i-MiEV

By Amy Xiong on Wed, Jul 11, 2012 @ 08:41 AM in frequency of newspapers ads

Mitsubishi was able to successfully launch their new electric car to their Canadian consumers through smart advertising in newspapers with frequency in their ads. The readers who saw their ads more than three times indicated, in research conducted...

Is there such a thing as a stress-free vacation?

By Amy Xiong on Tue, Jul 03, 2012 @ 12:00 PM in stress-free vacation

The hot balmy summer is here, and I bet you’ve been daydreaming about beaches and fruity drinks; the open lake, fishing and drinking beer; or just not being at work. Vacations are a lot of a fun and a must for all you go-getters who are constantly...

Mediaspace Solutions Launches New Software System to Sustain Steady Growth

By Amy Xiong on Fri, Jun 29, 2012 @ 08:36 AM in mediaspace solutions

In an effort to continue to exceed client expectations, Mediaspace Solutions developed and recently launched its new proprietary planning, buying and execution system, Rover. “As technology changes, so do client expectations,” said Isaac Ferreira,...

Four Reasons Live Tradeshows and Conferences Still have Value

By Amy Xiong on Tue, Jun 26, 2012 @ 09:35 AM

Do you feel like you’ve attended one too many webinars in your life time? I know I feel that way. Webinars are great, because they are cheaper and you can view them at your own convenience, but there is a definite plus to actually attending a...

Business Tips from Business Leaders who believe in ‘Shattering the Status Quo’

By Amy Xiong on Tue, Jun 19, 2012 @ 12:30 PM in Shatter the Status Quo

An article recently featured in Forbes was “Business Tips from College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney.” It starts with how Peter Thiel, co-founder of Paypal, has created a scholarship of $100,000 to be received...

Why you need to focus on more than just advertising rates

By Amy Xiong on Tue, Jun 12, 2012 @ 08:25 AM in advertising rates

Sure, if you are an advertiser finding the best media rates might seem like the most important thing in the beginning.  But where does that really get you in the long run? Is it really worth it to focus on rates first?

No matter what type of...

Samsung Leverages Canadian Tablet Market for new Galaxy Note™

By Amy Xiong on Wed, Jun 06, 2012 @ 04:00 AM in tablets, press release

Samsung recently launched its new tablet device, the Samsung Galaxy Note™. To generate awareness and build steam around the recent launch, Samsung worked with Starcom Canada and Mediaspace Solutions to place advertisements in three Canadian...

Seven Ways to Make Mobile Websites Better, Faster and Efficient

By Amy Xiong on Tue, Jun 05, 2012 @ 08:34 AM in mobile advertising, mobile

Raise your hand if you thought mobile websites were just for those marketing directly to consumers? Come on, it’s OK, you’re the not the only one. However, mobile advertising is not just for B2C marketers; those in the B2B space need to take...