What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Are Remnant Ads a Good Idea for Small Business Owners on a Tight Budget?

By Jenna Bruce on Mon, Sep 30, 2019 @ 10:00 AM in newspaper advertising, direct response, budget, remnant advertising

Are Remnant Ads a Good Idea for Small Business Owners on a Tight Budget?

Newspaper advertising is still, hands down, one of the best ways to get your message in front of your audience. Particularly if your audience is part of the baby boomer...

5 FSI Rules for Successful Summer Advertising

By Jenna Bruce on Mon, Jun 03, 2019 @ 10:00 AM in newspaper advertising, preprints, print marketing, FSI

Whenever we speak to a new client and talk about free standing inserts (FSIs), we can’t help but notice their eyes glaze over a bit. We get it, FSIs aren’t as sexy as tapping social media influencers or using chatbots, but we’re here to tell you...

7 Reasons to Add Free Standing Inserts to Your Media Mix

By Jenna Bruce on Mon, Feb 25, 2019 @ 10:00 AM in newspaper advertising, newspaper ads, print marketing, preprint, FSI

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...

What Matters Most With Newspaper Advertising?

By Jenna Bruce on Tue, Dec 08, 2015 @ 10:38 AM in newspaper advertising

Ask any real estate agent what’s the most important thing when selling a piece of property and they will tell you without blinking an eye: “Location, location, location.” Ask a shop owner what’s the key to getting to the most foot traffic and they...

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What Thanksgiving Can Teach Us about Newspaper Advertising

By Jenna Bruce on Tue, Nov 17, 2015 @ 11:00 AM in newspaper advertising

The holidays are just upon us and soon millions of Americans will find themselves traveling hundreds of miles on Thanksgiving to spend it with people who force them to come. Thanksgiving is a special day, not just because that’s when we watch the...

8 Newspaper Advertising Ideas for Local Businesses

By Jenna Bruce on Tue, Jul 07, 2015 @ 10:55 AM in newspaper advertising

If you’re a small local business, you know the challenge of getting your brand message out there on a tight budget. The key to making your ad spend go farther is to make your newspaper ads work harder. Scratch that, the key to newspaper advertising...

Newspaper Inserts vs. ROP Ads: Which Offer More Benefits?

By Jenna Bruce on Tue, Feb 17, 2015 @ 09:17 AM in newspaper advertising, newspaper inserts

According to Nielsen’s 2013 National Cross-Media Engagement Study, newspapers took top honor when participants were asked their opinions about the most effective advertising channels, scoring higher than TV, radio, and yes, even the Internet. The...

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6 Facts about Newspaper Advertising You Probably Didn't Know

By Jenna Bruce on Tue, Dec 16, 2014 @ 11:12 AM in newspaper advertising

There are many benefits to newspaper advertising which you may be aware of: it tends to be cheaper than other media channels; it is highly effective for repeat exposure; it offers great local market penetration and more flexibility; and consumers...

10 Reasons to Advertise on Newspaper Websites

By Jenna Bruce on Tue, Sep 30, 2014 @ 11:27 AM in newspaper advertising

According to a 2012 Newspaper Multiplatform Usage Study by the Newspaper Association of America, 56 percent of respondents said ads on newspaper websites made them aware of a product or store sale, 32 percent said they visited a store or another...

National vs. Local Newspaper Advertising: Which Is Best?

By Jenna Bruce on Tue, Aug 19, 2014 @ 10:28 AM in newspaper advertising, local newspaper advertising

Newspaper advertising is the oldest form of advertising and is still used widely today by many businesses for a very specific reason: newspapers are a chosen media purchased by the reader. In other words, advertising in newspapers puts you in front...