What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Ways Data Analytics Helps Small Business Owners and How to get Started

By Jenna Bruce on Fri, Jul 10, 2020 @ 02:42 PM in advertising capabilities, advertising strategy, google, analytics, data research

Do a Google search on the topic of “big data” case studies and you’ll uncover a goldmine of examples. For instance, here’s an article that highlights 37 case studies in which companies got big results when using the data at their disposal.

Now the...

State of the Industry

By Emily Arjune on Mon, Mar 30, 2020 @ 01:04 PM in advertising strategy, local media sources, newspaper industry, covid

There is no business as usual anymore.

That is to say, companies and industries across the globe are being faced with an unprecedented challenge of trying to find the new “usual”.

COVID-19’s international presence has left significant impacts on...

PR Tips for SMBs

By Jenna Bruce on Wed, Jun 14, 2017 @ 10:37 AM in advertising, advertising strategy, public relations

“There is only one thing worse in the world than being talked about, and that is not being talked about.”

~ Oscar Wild

Oscar and other famous people throughout history have eluded to the fact that there is no such thing as bad publicity. And while...

Five Things You’re Doing Wrong with Your Billboard Ads

By Jenna Bruce on Wed, Apr 05, 2017 @ 12:00 PM in advertising, advertising strategy, billboard

As new channels become available to marketers and integrative campaigns become even more complex (and CMOs become even more accountable for delivering big results), it becomes increasingly important to make every advertising dollar count.



What Makes a Good Marketing Strategy?

By Jenna Bruce on Tue, Feb 23, 2016 @ 10:33 AM in advertising strategy

What’s the main difference between a successful marketing campaign and an unsuccessful one? The marketing strategies behind them.

Many small business owners become overwhelmed in selecting the best strategies for their message because they don’t...

What Advertisers Can Learn from GoDaddy

By Jenna Bruce on Tue, Dec 29, 2015 @ 12:23 PM in advertising strategy

Well it happened. After 10 years of putting out what many have called “some of the most cringeworthy Super Bowl spots in the history of the Big Game,” GoDaddy has decided to forego appearing in this year’s broadcast.

Why would a national brand pull...

These Naughty Advertising Tactics Deserve Coal This Holiday Season

By Jenna Bruce on Tue, Dec 15, 2015 @ 02:48 PM in advertising strategy

It is believed that in the olden days parents would put coal in the stockings of their children who had been naughty and blame the whole thing on Santa. These days “Santa” may hand out socks instead of an iPad or PlayStation to kids who have been...

Is Product Placement Part of Your Advertising Strategy?

By Hannah Hill on Tue, Apr 15, 2014 @ 09:14 AM in advertising strategy

Last week’s blog post featured the benefits of cinema advertising. If you missed it or really want to read it again, you can do that here. Similar to cinema advertising is product placement. Product placement is a technique used by advertisers who...


Is April Fool’s Day Part of Your Advertising Strategy?

By Hannah Hill on Tue, Apr 01, 2014 @ 08:32 AM in advertising strategy

Today is the one day out of the year where pranksters get to do what they do best with little to no consequences for their actions while the rest of us live in a constant state of paranoia. What’s the best April Fool’s Day prank you have ever played...

How Kickboxing Can Make You a Better Advertiser

By Hannah Hill on Tue, Jan 21, 2014 @ 10:14 AM in advertising, advertising strategy

For the past three years I have been taking kickboxing classes twice per week and I absolutely love it. Kickboxing is a fun fitness activity that helps me stay in shape while also providing a healthy opportunity to reduce stress and release pent up...