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A brew of marketing and advertising news for your insatiable knowledge palette

How Global Energy Companies are Building Trust and Awareness Through Media Strategies

By Brian St. Cyr on Mon, Nov 10, 2025 @ 10:28 AM in mediaspace solutions, advertising strategy, Media Mix, brand awareness, energy awareness

In announcing their 2025 report on the energy industry,S&P Global’s headline read, “Global Energy Industry at a Crossroads of Challenges and Opportunities.” The report detailed its findings around energy transition, technology and market shifts,...

What marketers need to do now to prepare for Medicare Annual Enrollment Period

By Brian St. Cyr on Mon, Jun 16, 2025 @ 09:34 PM in advertising strategy, newspaper advertising, benefits of print, local newspaper advertising, AEP, Medicare

Health is our greatest wealth,” writes the United Nations in a paper on how health insurers can foster better health outcomes. 

In the United States, more than 66 million people get their health coverage from Medicare and every year, Medicare...