By Emily Arjune on Wed, Jul 08, 2020 @ 04:06 PM in advertising agency, media buying agency, election advertising
Racing towards the final curve in this record-setting year, the 2020 presidential election is fixing to set historic records of it’s own.
Projections from Forbes, eMarketer, Wall Street Journal, and Kantar for political ad spend this year are...
By Emily Arjune on Fri, Apr 17, 2020 @ 01:31 PM in customer reach, covid, current events
“When times are good, you should advertise. When times are bad, you must advertise.”—author unknown
An old, but timeless adage.
A recent study by Kantar revealed 92% of consumers believe companies should continue advertising during the COVID-19...
By Emily Arjune on Mon, Mar 30, 2020 @ 01:04 PM in advertising strategy, local media sources, newspaper industry, covid
There is no business as usual anymore.
That is to say, companies and industries across the globe are being faced with an unprecedented challenge of trying to find the new “usual”.
COVID-19’s international presence has left significant impacts on...
By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows
Relationships are like a dance.
In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...
