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A brew of marketing and advertising news for your insatiable knowledge palette

Jenna Bruce

Is Your Media Mix Achieving Your Goals?

By Jenna Bruce on Wed, Feb 13, 2019 @ 10:00 AM in integrated marketing, integrate print and digital, integrated advertising campaign, marketing

As a CMO, you want your advertising campaigns to pay off in tangible, absolute ways. This means your returns must justify the investment, and your metrics justify the time and effort.

A report by Kantar Millward Brown reveals that integrated...

Print Marketing Strategies for B2B Owners

By Jenna Bruce on Mon, Feb 04, 2019 @ 10:00 AM in b2b, ROI, print media, print advertising

There is a myth that has been going around for years now that says, ‘print marketing no longer works in the digital age.’ We beg to differ. In fact, numerous surveys have all uncovered the same thing: When it comes to making a purchasing decision, ...

Traditional VS Digital Billboards – Which is Better?

By Jenna Bruce on Mon, Jan 28, 2019 @ 10:00 AM in billboard, integrated marketing plan, ooh, out-of-home advertising, outdoor advertising

Last week I talked about the benefits of billboard advertising for small business owners. While many advertisers continue to focus their attention and budgets on online channels, out-of-home (OOH) sector continues to see consistent growth around the...

Should Your Small Business Market with Billboards?

By Jenna Bruce on Wed, Jan 23, 2019 @ 10:00 AM in billboard, ooh, out-of-home advertising, budget, signage, integrated marketing plan, reaching local audience

I was driving the other day and saw a billboard that said, “Try and block this ad.” How true. In today’s world of digital advertising, people are so sick of being bombarded with banner ads and popups that they use special software to block them....

7 Print Marketing Tips for Trade Show Success

By Jenna Bruce on Mon, Jan 14, 2019 @ 10:00 AM in print marketing, Marketing collateral, integrated marketing

Exhibiting at trade shows is an excellent way for your company to meet with current customers face-to-face, attract new prospects, and build a more established and reliable brand. But as beneficial as exhibiting at trade shows can be, it is a...

Can You Afford to Advertise in the Newspaper? (Can You Afford Not To?)

By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper ads, newspaper, newspaper buying, frequency of newspapers ads

Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...

5 Ways to Integrate Print and Digital in 2019

By Jenna Bruce on Wed, Jan 02, 2019 @ 10:00 AM in print marketing, integrate print and digital, integrated advertising campaign, digital advertising

A new year is almost upon us. While most consumers are still buying and wrapping last minute Christmas presents, most business owners are trying to figure out their budgets and strategies for Q1 advertising.

In our experience, and the experience of...

From Average to Awesome: 7 Tips to Get Your Brochures to Convert

By Jenna Bruce on Wed, Dec 26, 2018 @ 10:00 AM

When you hear the word brochure, what do you think of? You might think “collateral” or “sales.” But if you’re like most people, you think “boring.”

The truth is, no matter how fantastic your product or service is, if your marketing collateral...

Holiday Marketing Ideas for Healthcare Organizations

By Jenna Bruce on Mon, Dec 17, 2018 @ 10:00 AM in medical, healthcare, customer experience, customer engagement, community engagement

Sometimes it seems like doctors need to go to school for an additional 8 years just to master the art of marketing. As if they don’t have enough to do with treating patients and cutting through bureaucratic red tape, doctors must also constantly...

Should You Use Free Standing Inserts as Part of Your Holiday Advertising Mix?

By Jenna Bruce on Mon, Dec 10, 2018 @ 10:00 AM in FSI, newspaper ads, free standing inserts, print media

Despite the proliferation of digital channels, consumers are still embracing traditional media. In fact, according to a Coupon Trends report by Inmar, coupons clipped from newspaper inserts are still the number one influencer when it comes to...