What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Jenna Bruce

How Healthcare Providers Can Easily Conduct a Social Media Audit

By Jenna Bruce on Tue, Jun 19, 2018 @ 10:00 AM in social media advertising, healthcare, lead nuturing, anayltics

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...

Should You Advertise in Trade Magazines?

By Jenna Bruce on Mon, Jun 11, 2018 @ 10:00 AM

When we suggest to our B2B clients they should be advertising in trade magazines, we generally get the same response, “Do those still work?” Okay, sure, there are other competing media channels all vying for your ad spend, so why put your money...

5 Direct Mail Marketing Mistakes You Hope You’re Not Making – But Probably Are

By Jenna Bruce on Mon, Jun 04, 2018 @ 10:00 AM in direct mail, ROI, analytics, data research

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads...

Summer Marketing Ideas for Small Business Owners

By Jenna Bruce on Tue, May 29, 2018 @ 10:00 AM in small business, marketing goals, customer engagement

Summer is a special time of year. The weather is nice (okay, except for some of that humidity), kids are out of school, families take vacations, and people, in general, are in pretty good moods. And that means they can be extra receptive to your...

The Why and How of Personalized Healthcare Marketing

By Jenna Bruce on Mon, May 21, 2018 @ 10:00 AM in personalization, analytics, healthcare, data research

Brands like Amazon, Facebook and Spotify figured out long ago that personalization and individualized content create a better, more satisfying user experience. And for today’s consumers, that’s all that really matters.

Consumers of healthcare are no...

The Benefits of Data-Driven Marketing

By Jenna Bruce on Mon, May 14, 2018 @ 10:00 AM in ROI, personalization, data research, anayltics, big data

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

How to Map Your Customer’s Journey

By Jenna Bruce on Mon, May 07, 2018 @ 10:00 AM in customer engagement, data research, anayltics, big data

Last week we talked about why it was important to map your customer’s journey. Journey maps allow business leaders and marketers to recognize and understand how their customers experience their brand. It’s as close to walking in your customer’s...

Mapping Your Customer’s Journey – Why Do It. How to Do It.

By Jenna Bruce on Mon, Apr 30, 2018 @ 10:00 AM in ROI, analytics, customer engagement

As a business owner, there are two things you are continually trying to do: generate more sales and improve your brand’s image. Now I’m guessing in order to do these two things, you think you have to think like a business owner. But that’s not the...

Predictive Analytics: 3 Reasons Why Your Healthcare Marketing Needs It And 3 Ways to Start Using it

By Jenna Bruce on Mon, Apr 23, 2018 @ 10:00 AM

If we surveyed 100 healthcare providers on the ways in which their industry has changed over the past decade, no doubt nearly all would mention the increasing need for excellent customer service. This is due in large part to patients beginning to...

How to Use Big Data to Develop a Marketing Plan

By Jenna Bruce on Mon, Apr 16, 2018 @ 10:00 AM in Return on Investment, targeting, KPIs, ROI, data research, anayltics, big data

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...