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Jenna Bruce

7 Reasons You Should be Working with a Media Buyer

By Jenna Bruce on Mon, Apr 22, 2019 @ 10:00 AM in media buying, media buying agency, media buyer

I saw something recently that made me laugh right out loud. I was driving down the highway near my city and a car drove past me. Instead of a driver’s side mirror, which had obviously been hacked off in some minor accident, there was a small hallway...

What are the Essential Elements for Successful Print Campaigns?

By Jenna Bruce on Mon, Apr 15, 2019 @ 10:00 AM in print media, print marketing, ROI, design

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

Are Your Direct Response Ads Actually Getting a Response?

By Jenna Bruce on Tue, Apr 09, 2019 @ 10:00 AM in media buying, direct response, Direct Response Marketing, ROI

Most SMBs don’t have the luxury of spending a ton in ad dollars to simply raise brand awareness. As CMOs face increasing scrutiny on how they manage marketing budgets, ROI becomes even more of a focus. This is why smart CMOs are turning their...

4 Clues You May Need a Media Buyer

By Jenna Bruce on Wed, Apr 03, 2019 @ 01:19 PM in media buying, media buying agency, media buyer, print media buying

There are some things in business that are safe to approach with a DIY mindset. Creating your own logo is a pretty safe bet, as is designing your own business cards. But there are other things that you may need some help with.

For instance, building...

5 Overlooked Strategies to Improving Your Print Campaign’s Performance

By Jenna Bruce on Mon, Mar 25, 2019 @ 10:00 AM in integrated advertising campaign, print marketing, ROI

On a scale of one to 10, one being no sales or lead generation and 10 being more leads and sales than you ever imagined, how did your print campaigns perform generally? Be honest.

Well, unless you said 10, your campaigns could probably use some...

New to Media Buying? Here’s How to Negotiate with Vendors

By Jenna Bruce on Mon, Mar 18, 2019 @ 10:00 AM in media buying, media buyer, media planning, brand recognition

As media buyers, we have learned a trick or two over the years about getting the best media deals possible for our clients. And, while it will always be easier for professional media buyers to get these deals (after all, we’ve spent years nurturing...

Print Marketing Can Improve Your Brand’s Perception

By Jenna Bruce on Mon, Mar 11, 2019 @ 10:15 AM in building your brand, print marketing, branding, ROI, brand recognition

Political consultant Lee Atwater once said, “Perception is reality.” Many of today’s brands have realized just how true that statement is. The divide between what your brand is and what consumers believe your brand to be can often be wide. This is...

4 Magazine Advertising Strategies to Improve Your ROI

By Jenna Bruce on Mon, Mar 04, 2019 @ 10:00 AM in magazines, magazine readership, magazine advertising, ROI

Print advertising naysayers like to point out certain facts that support their narrative while ignoring facts that don’t. For instance, they might tell you that overall, magazine’s circulation numbers have decreased in the past decade, proof, they...

7 Reasons to Add Free Standing Inserts to Your Media Mix

By Jenna Bruce on Mon, Feb 25, 2019 @ 10:00 AM in newspaper advertising, newspaper ads, print marketing, preprint, FSI

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...

Is Your Ad Frequency Effective?

By Jenna Bruce on Mon, Feb 18, 2019 @ 10:00 AM in frequency of newspapers ads, conversion rate, frequency, brand recognition, data research

Do you recognize the following catchphrases?

“Just Do It.”

“Good to the last drop.”

“Melts in your mouth, not in your hands.”

“15 minutes could save 15% or more on car insurance.”

Can you name the brand that goes with each? If so, it’s probably...