What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Best Practices to Market to Physicians

By Jenna Bruce on Mon, Sep 17, 2018 @ 10:00 AM in targeting, healthcare, anayltics, medical

Medical device and pharmaceutical companies spend billions of dollars each year trying to influence physicians and surgeons and for good reason: physicians and surgeons control a ton of money.

According to some calculations, the average doctor in...

5 Marketing Trends to Watch for in 2019

By Jenna Bruce on Mon, Sep 10, 2018 @ 10:00 AM in integrated marketing, customer engagement, lead nuturing, data research, anayltics

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

5 Golden Rules of Direct Response Marketing You Might be Breaking

By Jenna Bruce on Mon, Aug 06, 2018 @ 11:29 AM in direct response, anayltics, call-to-action

We’re big fans of direct response marketing because we see it work for our clients over and over again. Direct response marketing is highly-trackable, offering quantitative data and actionable insights. Direct response is also incredibly affordable,...

How Will Artificial Intelligence Shape the Future of Content Marketing?

By Jenna Bruce on Mon, Jul 30, 2018 @ 10:00 AM in customer engagement, anayltics, customer experience

If you’re old enough to remember watching The Jetsons cartoon, and I’m certainly not admitting that I am, you probably remember dreaming about having your own Rosie the robot to clean your room, wash the dishes, and take care of all those other...

3 1/2 Tips to Launch an Integrated Media Campaign

By Jenna Bruce on Mon, Jul 09, 2018 @ 10:00 AM in integrated marketing, customer engagement, data research, anayltics

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

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Data-Driven Marketing – Is it Just Hype?

By Jenna Bruce on Mon, Jul 02, 2018 @ 10:00 AM in personalization, data research, anayltics, big data

As a business owner, you’re constantly looking for ways to create scalable, repeatable marketing processes and to ensure each campaign is relevant to your target audience. Leveraging the mounds of data at your disposal will help you achieve these...

5 Things Your Media Buyer Should Be Doing

By Jenna Bruce on Mon, Jun 25, 2018 @ 10:30 AM in media planning agency, data research, anayltics

Creating and launching a successful media campaign is akin to raising kids: it’s an overwhelming process with potential tantrums and sleepless nights. And at the end of the day, many marketers (and parents) hope they did a good enough job and that...

How Healthcare Providers Can Easily Conduct a Social Media Audit

By Jenna Bruce on Tue, Jun 19, 2018 @ 10:00 AM in social media advertising, healthcare, lead nuturing, anayltics

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...

The Benefits of Data-Driven Marketing

By Jenna Bruce on Mon, May 14, 2018 @ 10:00 AM in ROI, personalization, data research, anayltics, big data

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

How to Map Your Customer’s Journey

By Jenna Bruce on Mon, May 07, 2018 @ 10:00 AM in customer engagement, data research, anayltics, big data

Last week we talked about why it was important to map your customer’s journey. Journey maps allow business leaders and marketers to recognize and understand how their customers experience their brand. It’s as close to walking in your customer’s...