What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Do Integrated Marketing the Right Way

By Jenna Bruce on Tue, Oct 30, 2018 @ 10:00 AM in integrated marketing, Media Mix, content marketing, branding

Today’s marketers have a plethora of advertising channels at their disposal. In addition to traditional outlets, such as print advertising and direct marketing, today’s CMOs can also utilize digital channels like email, social media, mobile and...

Should You Conduct a Brand Audit?

By Jenna Bruce on Mon, Oct 22, 2018 @ 10:00 AM in brand recognition, branding, data research

At some point in the life of a company, the brand may have gotten off track. This can happen for a variety of reasons, including poor market research, bad consumer reviews and overall mismanagement of reputation by the marketing/PR team.

Brand...

5 Reasons to Start Using Digital Signage in 2018

By Jenna Bruce on Mon, Nov 20, 2017 @ 10:00 AM in digital advertising, signage, branding

These days digital signage seems to be everywhere. You can’t drive down the street or walk into an airport, sports stadium, hotel, restaurant, corporate building or shopping mall without seeing it. And this advertising trend is expected to continue...

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How to Leverage the “Frequency of Three” Principle in Radio Advertising

By Jenna Bruce on Mon, Nov 13, 2017 @ 10:27 AM in local radio advertising, media schedule, frequency, branding, brand recognition

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...

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5 Must-Dos for Local Marketing Success

By Jenna Bruce on Tue, Aug 15, 2017 @ 08:55 AM in local marketing, local, advertisers, social media advertising, print, branding

Would you be surprised to hear that 62% of phone calls made to small businesses go unanswered? And by unanswered I don’t mean they go to voicemail, I mean they just keep ringing and ringing and ringing. Only 38% of calls actually get forwarded to...

5 Common Branding Mistakes That Will Kill Your Small Business

By Jenna Bruce on Mon, Feb 13, 2017 @ 11:06 AM in branding, small business, marketing, advertising

What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind? Nike’s swoosh? Coca Cola’s red can and white lettering? Or...