What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Building Better Rapport: Why Being the Black Sheep is a Good Thing

By Molly Carnicom on Thu, May 17, 2012 @ 12:00 PM in business relationships

‘Tell me something interesting about yourself’. Uh. Um. Nothing? You cannot count on one hand how many times you have been asked this question. It is one of the most popular ice breaker and interview questions out there. So popular you would think...

Putting Keith Ferrazzi’s ‘Never Eat Alone’ Tactics to Work

By Scott Olson on Tue, Feb 28, 2012 @ 12:00 PM in business relationships

In Keith Ferrazzi’s best-selling book ‘Never Eat Alone,’ Ferrazzi outlines how from an early age he recognized the importance of relationships and the power an individual’s network can have in helping them achieve their goals. What took him some...

Maintaining and Understanding the Value of Business Relationships

By Amy Xiong on Mon, Aug 15, 2011 @ 03:52 AM in business relationships

While trying to gain new leads and build a business by acquiring new clients, companies can neglect clients they have or forget who pays the bills. During these hard economic times, companies are becoming more selective on who they partner with. As...