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A brew of marketing and advertising news for your insatiable knowledge palette

What This Year’s Oscars SNAFU Can Teach Us About Marketing

By Jenna Bruce on Mon, Mar 20, 2017 @ 09:00 AM in content marketing

 

Unless you’ve been living under a proverbial rock, you’ve no doubt heard about the fiasco that took place at the Oscars. In what is being called “the greatest flub in Academy Awards telecast history,” best film was accidentally awarded to “La La...

Power Your Retail Business With Content Marketing via Vine

By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in digital advertising, social media, digital publishing, social media engagement, content marketing

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

What if Newspaper Publishers Adopted Content Marketing?

By Scott Olson on Thu, Jul 25, 2013 @ 01:20 PM in newspaper publishers, content marketing

Content marketing and custom content seem to be all the rage. As a marketer, I’ve adopted content marketing and believe in its ability to woo prospects and bring them down a path to better understanding and knowledge of our company. If you’re...