What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Do Integrated Marketing the Right Way

By Jenna Bruce on Tue, Oct 30, 2018 @ 10:00 AM in integrated marketing, Media Mix, content marketing, branding

Today’s marketers have a plethora of advertising channels at their disposal. In addition to traditional outlets, such as print advertising and direct marketing, today’s CMOs can also utilize digital channels like email, social media, mobile and...

Wanna Boost Email Subscribers? Try These 3 Hacks

By Jenna Bruce on Mon, Dec 25, 2017 @ 10:00 AM in email marketing, online advertising, retail advertisers, content marketing, digital advertising

If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a...

What This Year’s Oscars SNAFU Can Teach Us About Marketing

By Jenna Bruce on Mon, Mar 20, 2017 @ 09:00 AM in content marketing

 

Unless you’ve been living under a proverbial rock, you’ve no doubt heard about the fiasco that took place at the Oscars. In what is being called “the greatest flub in Academy Awards telecast history,” best film was accidentally awarded to “La La...

Power Your Retail Business With Content Marketing via Vine

By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in social media, social media engagement, digital advertising, digital publishing, content marketing

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

What if Newspaper Publishers Adopted Content Marketing?

By Scott Olson on Thu, Jul 25, 2013 @ 01:20 PM in newspaper publishers, content marketing

Content marketing and custom content seem to be all the rage. As a marketer, I’ve adopted content marketing and believe in its ability to woo prospects and bring them down a path to better understanding and knowledge of our company. If you’re...