What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

Five Fabulous Ads to Inspire Creative For Your Print Media

By Amy Xiong on Tue, Jul 24, 2012 @ 12:00 PM in creative print ads

Ever heard someone say “keep it simple stupid?” People often try to jam too much into something that should be more minimalist and simple. This mindset can be applied to advertising, especially in print media. The most important thing is to not...