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A brew of marketing and advertising news for your insatiable knowledge palette

How to Become a Local Rankings Aficionado and Get More Sales and Leads!

By Jenna Bruce on Mon, Jan 22, 2018 @ 10:00 AM in optimization, local search, keywords, customer engagement, seo

If you’re like a lot of business owners, you’ve probably spent a good amount of time Googling the product or service you offer to see which local businesses are outranking you on the first page of the results. Maybe you’re even having a hard time...

5 New Ways to Engage Your Customers in the New Year

By Jenna Bruce on Tue, Jan 09, 2018 @ 10:00 AM in social media, personalization, analytics, customer engagement

Gone are the days when advertisers could think in terms of simply getting the right sales message in front of the right audience. Today’s consumers expect brands to engage them and meet their needs in real time. This means advertisers must shift...