What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Offline Marketing Strategies That are Affordable and Effective!

By Jenna Bruce on Mon, Sep 24, 2018 @ 10:00 AM in direct mail, customer engagement, remnant advertising, ROI

Many of today’s marketers are young enough that they don’t really remember life before the Internet. Even marketers “of a certain age” tend to focus solely on digital channels to reach their audience, and that’s too bad.

No one can deny that online...

5 Marketing Trends to Watch for in 2019

By Jenna Bruce on Mon, Sep 10, 2018 @ 10:00 AM in anayltics, data research, lead nuturing, customer engagement, integrated marketing

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

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5 Valuable Marketing Lessons from Ferris Bueller

By Jenna Bruce on Mon, Sep 03, 2018 @ 10:00 AM in big data, lead nuturing, personalization, customer engagement, analytics

It’s that time of year again. The leaves are starting to turn, the air is filled with cooler breezes, and kids everywhere are driving their parents nuts as they shop for 5-subject notebooks and the latest fall fashion trends.

It’s back to school...

How to Conduct A Creative Discovery Session for Your Next Ad Campaign

By Jenna Bruce on Mon, Aug 27, 2018 @ 10:00 AM in design, marketing, customer engagement, conversion rate

Advertising mogul William Bernbach believed that advertising is persuasion, and that persuasion is not a science but an artform. Therefor, advertising is the art of persuasion.

Too many marketers focus on numbers and logistics but spend little time...

How Will Artificial Intelligence Shape the Future of Content Marketing?

By Jenna Bruce on Mon, Jul 30, 2018 @ 10:00 AM in anayltics, customer engagement, customer experience

If you’re old enough to remember watching The Jetsons cartoon, and I’m certainly not admitting that I am, you probably remember dreaming about having your own Rosie the robot to clean your room, wash the dishes, and take care of all those other...

3 1/2 Tips to Launch an Integrated Media Campaign

By Jenna Bruce on Mon, Jul 09, 2018 @ 10:00 AM in anayltics, data research, customer engagement, integrated marketing

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

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Summer Marketing Ideas for Small Business Owners

By Jenna Bruce on Tue, May 29, 2018 @ 10:00 AM in customer engagement, marketing goals, small business

Summer is a special time of year. The weather is nice (okay, except for some of that humidity), kids are out of school, families take vacations, and people, in general, are in pretty good moods. And that means they can be extra receptive to your...

How to Map Your Customer’s Journey

By Jenna Bruce on Mon, May 07, 2018 @ 10:00 AM in big data, anayltics, data research, customer engagement

Last week we talked about why it was important to map your customer’s journey. Journey maps allow business leaders and marketers to recognize and understand how their customers experience their brand. It’s as close to walking in your customer’s...

Mapping Your Customer’s Journey – Why Do It. How to Do It.

By Jenna Bruce on Mon, Apr 30, 2018 @ 10:00 AM in analytics, customer engagement, ROI

As a business owner, there are two things you are continually trying to do: generate more sales and improve your brand’s image. Now I’m guessing in order to do these two things, you think you have to think like a business owner. But that’s not the...

7 Marketing Ideas That Will Make Any Dentist Smile

By Jenna Bruce on Mon, Apr 09, 2018 @ 10:00 AM in customer engagement, multi-channel marketing, multi-platform advertising

 

Today’s patients are different than those of yesteryear. More and more consider themselves consumers of healthcare rather than just “patients” and spend hours online looking for health information.

In fact, a 2013 Pew Research Center Report found...