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5 Easy Ways to Thank Your Customers This Thanksgiving

Posted by Jenna Bruce on Mon, Nov 23, 2015 @ 09:26 AM

Besides being a day to stuff our faces and fall asleep in the middle of the afternoon, Thanksgiving is a time to reflect and give thanks for all of the wonderful things in your life. While it may be obvious that you should be thankful for your health, family, and that winning scratch-off you found in the parking lot (hey, 16 bucks is 16 bucks), you should also be thankful for your loyal customers who have been bringing you business for years.

By taking the opportunity this Thanksgiving to thank your customers, you will not only make them feel good, you will more easily retain them. Remember, reselling to old customers is far easier than acquiring new ones (which typically costs more) and selling to them. A little thanks this holiday season will go a long way at keeping your loyal customers happy.

 

Add That Personal Touch

When it comes to saying ‘Thank You’ there’s nothing quite as effective as that personal touch. Whether it’s picking up the phone, writing a handwritten note or sending a personalized email, reaching out in this way at unexpected times can do wonders for taking your relationship to the next level.

Wanna really blow your most loyal customers’ minds? Send them a free gift card. Not only will they be incredibly surprised and touched, but chances are when they use it in your store they will spend over the limit and you will still profit from your act of generosity.

 

Purchase that CRM SystemFinally Purchase That CRM System

If you’ve been hemming and hawing at whether or not to purchase a customer relationship management (CRM) system, do yourself and your clients a favor this Thanksgiving and bite the bullet and purchase one. Not only will a CRM system help you stay more organized in your marketing efforts, it will also help you deliver a better overall customer experience.

CRMs let you see exactly which types of content your customers are viewing on your site so you can more easily meet their needs. And hey, who doesn’t appreciate having their needs met at the just the right time?

 

Ask for and Listen to Feedback

One of the greatest gifts anyone can receive is to be heard, truly heard. While it never feels good to get negative feedback, you shouldn’t let that stop you from blatantly asking your customers what they think you could improve on and following up.

The great thing is, there’s a very good chance most of your feedback will come in the form of positive reviews, either on your own site or on your social media pages, and as we know, this social proof will drive prospects to trust you and buy from you. However, should you receive some negative feedback, use it to your advantage by making necessary adjustment in your product or service, and communicating your adjustments to your customers. In this way your customers are kind of like your R&D team because they can tell you exactly what will make your offer even better.

 

Send Your Customers Business

If you’re a B2B company, what better way to thank your loyal customers than to send them business! You no doubt have clients in different industry verticals and can easily share contacts that will mutually benefit you and your customers. This shows your customer you truly appreciate and value their work, and this recognition can’t help but strengthen the bond between you and create more business and revenue.

 

Thank Your CustomersSupport their Charitable Cause

Equally effective as supporting your customers’ business is to support their charitable causes. When you give to the communities they support you make your customers happy they are doing business with you.

The wonderful thing about showing appreciation to your customers is that they typically want to show it right back. If you’d like to experience a profitable win/win this holiday season, take the time to say ‘thanks.’

 

 Download this fact sheet and learn 10 reasons why newspapers are still an effective advertising channel.

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Topics: customer service

Adding kindness to your customer service works

Posted by Amy Xiong on Tue, Mar 27, 2012 @ 08:39 AM

We’ve all experienced horrible customer service and shared those horrible experiences with our family, friends and coworkers, who then pass our horror stories to people they know. The various advertising and marketing mediums helps get brand names out to the public, but word of mouth still remains an extremely powerful tool.

How can you encourage customers to talk positively about your company and products? You should try adding kindness to your customer service and go above and beyond what your competitors would do for their clients. For example, the kindness of a woman who works for American Airlines was recently blogged about in HBR Blog Network, “Is Kindness a Strategy?” A passenger of American Airlines arrived late for his flight. Instead of booking him for the next flight out, the American Airlines worker put him in a wheelchair and took him all the way to his gate, and he made his flight.

No matter how hard you try, mistakes will always be made. It’s how you handle these mistakes to keep your customers happy that make the difference. Experiencing bad customer service can easily ruin someone’s day. You should provide great customer service by being genuinely kind and helpful to make a customer’s day even better and ensure they will be a repeat customer. With the increasing popularity of social media and consumer’s willingness to share experiences, good and bad, through these mediums, customer service is even more paramount. For instance, remember the $180 million guitar United Airlines broke? An unhappy customer created a video (see below) outlining his experience, posted it to YouTube and stock prices began to tumble.

According to the Fast Company story United could have purchased more than 51,000 guitars with all the money they lost. As of yesterday the views of the video are approaching 12 million. Clearly a huge mistake by United.

Twitter is another way brands are interacting with customers and responding. Another airline, Delta has created the @DeltaAssist whose motto is ‘We’re listening around the clock, 7 days a week.’ And they do. Recently a Mediaspace employee was delayed on Delta and tweeted about it. Within minutes Delta responded and offered apologies and concessions. This type of real-time engagement demonstrates how Delta is trying to stay away from a $180 million guitar.

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Comment below to share with us some great acts of kindness you have received through customer services.

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Topics: customer service