Besides being a day to stuff our faces and fall asleep in the middle of the afternoon, Thanksgiving is a time to reflect and give thanks for all of the wonderful things in your life. While it may be obvious that you should be thankful for your health, family, and that winning scratch-off you found in the parking lot (hey, 16 bucks is 16 bucks), you should also be thankful for your loyal customers who have been bringing you business for years.
By taking the opportunity this Thanksgiving to thank your customers, you will not only make them feel good, you will more easily retain them. Remember, reselling to old customers is far easier than acquiring new ones (which typically costs more) and selling to them. A little thanks this holiday season will go a long way at keeping your loyal customers happy.
Add That Personal Touch
When it comes to saying ‘Thank You’ there’s nothing quite as effective as that personal touch. Whether it’s picking up the phone, writing a handwritten note or sending a personalized email, reaching out in this way at unexpected times can do wonders for taking your relationship to the next level.
Wanna really blow your most loyal customers’ minds? Send them a free gift card. Not only will they be incredibly surprised and touched, but chances are when they use it in your store they will spend over the limit and you will still profit from your act of generosity.
Finally Purchase That CRM System
If you’ve been hemming and hawing at whether or not to purchase a customer relationship management (CRM) system, do yourself and your clients a favor this Thanksgiving and bite the bullet and purchase one. Not only will a CRM system help you stay more organized in your marketing efforts, it will also help you deliver a better overall customer experience.
CRMs let you see exactly which types of content your customers are viewing on your site so you can more easily meet their needs. And hey, who doesn’t appreciate having their needs met at the just the right time?
Ask for and Listen to Feedback
One of the greatest gifts anyone can receive is to be heard, truly heard. While it never feels good to get negative feedback, you shouldn’t let that stop you from blatantly asking your customers what they think you could improve on and following up.
The great thing is, there’s a very good chance most of your feedback will come in the form of positive reviews, either on your own site or on your social media pages, and as we know, this social proof will drive prospects to trust you and buy from you. However, should you receive some negative feedback, use it to your advantage by making necessary adjustment in your product or service, and communicating your adjustments to your customers. In this way your customers are kind of like your R&D team because they can tell you exactly what will make your offer even better.
Send Your Customers Business
If you’re a B2B company, what better way to thank your loyal customers than to send them business! You no doubt have clients in different industry verticals and can easily share contacts that will mutually benefit you and your customers. This shows your customer you truly appreciate and value their work, and this recognition can’t help but strengthen the bond between you and create more business and revenue.
Support their Charitable Cause
Equally effective as supporting your customers’ business is to support their charitable causes. When you give to the communities they support you make your customers happy they are doing business with you.
The wonderful thing about showing appreciation to your customers is that they typically want to show it right back. If you’d like to experience a profitable win/win this holiday season, take the time to say ‘thanks.’