What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Should You Conduct a Brand Audit?

By Jenna Bruce on Mon, Oct 22, 2018 @ 10:00 AM in brand recognition, branding, data research

At some point in the life of a company, the brand may have gotten off track. This can happen for a variety of reasons, including poor market research, bad consumer reviews and overall mismanagement of reputation by the marketing/PR team.

Brand...

5 Marketing Trends to Watch for in 2019

By Jenna Bruce on Mon, Sep 10, 2018 @ 10:00 AM in anayltics, data research, lead nuturing, customer engagement, integrated marketing

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

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3 1/2 Tips to Launch an Integrated Media Campaign

By Jenna Bruce on Mon, Jul 09, 2018 @ 10:00 AM in anayltics, data research, customer engagement, integrated marketing

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

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Data-Driven Marketing – Is it Just Hype?

By Jenna Bruce on Mon, Jul 02, 2018 @ 10:00 AM in anayltics, big data, data research, personalization

As a business owner, you’re constantly looking for ways to create scalable, repeatable marketing processes and to ensure each campaign is relevant to your target audience. Leveraging the mounds of data at your disposal will help you achieve these...

5 Things Your Media Buyer Should Be Doing

By Jenna Bruce on Mon, Jun 25, 2018 @ 10:30 AM in media planning agency, data research, anayltics

Creating and launching a successful media campaign is akin to raising kids: it’s an overwhelming process with potential tantrums and sleepless nights. And at the end of the day, many marketers (and parents) hope they did a good enough job and that...

5 Direct Mail Marketing Mistakes You Hope You’re Not Making – But Probably Are

By Jenna Bruce on Mon, Jun 04, 2018 @ 10:00 AM in direct mail, data research, ROI, analytics

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads...

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The Why and How of Personalized Healthcare Marketing

By Jenna Bruce on Mon, May 21, 2018 @ 10:00 AM in data research, healthcare, analytics, personalization

Brands like Amazon, Facebook and Spotify figured out long ago that personalization and individualized content create a better, more satisfying user experience. And for today’s consumers, that’s all that really matters.

Consumers of healthcare are no...

The Benefits of Data-Driven Marketing

By Jenna Bruce on Mon, May 14, 2018 @ 10:00 AM in big data, anayltics, data research, personalization, ROI

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

How to Map Your Customer’s Journey

By Jenna Bruce on Mon, May 07, 2018 @ 10:00 AM in big data, anayltics, data research, customer engagement

Last week we talked about why it was important to map your customer’s journey. Journey maps allow business leaders and marketers to recognize and understand how their customers experience their brand. It’s as close to walking in your customer’s...

How to Use Big Data to Develop a Marketing Plan

By Jenna Bruce on Mon, Apr 16, 2018 @ 10:00 AM in data research, anayltics, big data, KPIs, targeting, Return on Investment, ROI

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...