What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Local Digital Marketing Myths You May Have Fallen For

By Jenna Bruce on Mon, Nov 06, 2017 @ 09:00 AM in digital marketing, social media, digital, online advertising, online

If you’re like most of our clients, you’re a small business owner who’s always trying to find better ways to connect with their local audience. Yet, despite hearing how important digital channels are to your marketing mix, you’ve been hesitant to...

Landing Pages Not Converting? Here are 5 Tricks for Better Conversion

By Jenna Bruce on Mon, Oct 23, 2017 @ 09:00 AM in Landing Pages, Ad conversion, conversion rate, digital advertising, digital

Are your landing pages sour or sweet? Do they seem to repel buyers instead of attract them? Are they causing you to lose revenue instead of generate more?

It doesn’t have to be this way!

There are common aspects of your web pages that affect user...

The 4 Big DON’Ts of Native Advertising

By Jenna Bruce on Mon, Oct 09, 2017 @ 03:43 PM in native advertising, digital, advertising

Native advertising has been gaining in popularity over the past few years. In fact, according to Red Branch Media, 56% of the total U.S. display ad revenue in 2016 was spent on native advertising.  And, Business Insider Intelligence predicts this...

How CMOs Can Keep Up with the Ever-Changing Digital Age

By Jenna Bruce on Tue, Aug 16, 2016 @ 12:00 PM in digital, digital advertising

Thanks to the rise of digital marketing, big data, and the need to engage consumers across multiple platforms and with personal interactions, the role of chief marketing officer (CMO) has become even more important.

The rapid pace of change sure...

Local Digital Strategies to Improve Your Online Reputation

By Scott Olson on Thu, Jul 11, 2013 @ 12:28 PM in social media, digital, digital advertising, local digital strategies

There’s no doubting the power of social media platforms and their ability to make or break a company’s reputation online. Whether it’s a service business relying on Angie’s List, a business-to-business organization looking to improve its position in...

Newspapers Experiencing Success (Current Headline, Not 1987)

By Scott Olson on Thu, Feb 21, 2013 @ 11:40 AM in newspapers, digital, newspaper advertising

Last week we wrote about a program Frank N. Magid Associates, Inc. has developed to work with print publications to consult them on how to take their businesses into the future. One of the first ways they can do that is to understand they are a...

All I Want for Christmas is a New Tablet

By Scott Olson on Thu, Dec 20, 2012 @ 12:58 PM in tablet, tablet advertising, digital, digital advertising

How many of us are putting tablets at the top of our wish lists this Christmas? Probably plenty, and with all the options out there, and the growing number of tablet users, clearly this is a medium advertisers can no longer ignore, if they haven’t...

MyPillow® Combines Print and Digital Media to Maximize Budgets

By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in print, digital, direct response, print advertising, digital advertising, direct response advertising

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...

So Long, National Newspaper Week

By Hannah Hill on Fri, Oct 12, 2012 @ 01:15 PM in magazines, tablet advertising, digital, national newspaper week

National Newspaper Week is coming to a close, so I hope you’ve gained a little more knowledge about and appreciation for the newspaper industry and its continued relevancy during the past few days. This final post will provide you with some...

The Future of Newspapers is Bright

By Hannah Hill on Wed, Oct 10, 2012 @ 01:30 PM in print, digital, local advertising, newspaper readership

Extra! Extra! Read all about it! It’s already day four of National Newspaper Week, so I hope you’ve picked up a newspaper and a cup of joe to celebrate. If not, what’s stopping you? According to Caroline H. Little, President and CEO of the Newspaper...