What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How CMOs Can Keep Up with the Ever-Changing Digital Age

By Jenna Bruce on Tue, Aug 16, 2016 @ 12:00 PM in digital advertising, digital

Thanks to the rise of digital marketing, big data, and the need to engage consumers across multiple platforms and with personal interactions, the role of chief marketing officer (CMO) has become even more important.

The rapid pace of change sure...

Local Digital Strategies to Improve Your Online Reputation

By Scott Olson on Thu, Jul 11, 2013 @ 12:28 PM in digital advertising, digital, social media, local digital strategies

There’s no doubting the power of social media platforms and their ability to make or break a company’s reputation online. Whether it’s a service business relying on Angie’s List, a business-to-business organization looking to improve its position in...

Newspapers Experiencing Success (Current Headline, Not 1987)

By Scott Olson on Thu, Feb 21, 2013 @ 11:40 AM in digital, newspaper advertising, newspapers

Last week we wrote about a program Frank N. Magid Associates, Inc. has developed to work with print publications to consult them on how to take their businesses into the future. One of the first ways they can do that is to understand they are a...

All I Want for Christmas is a New Tablet

By Scott Olson on Thu, Dec 20, 2012 @ 12:58 PM in digital advertising, tablet advertising, digital, tablet

How many of us are putting tablets at the top of our wish lists this Christmas? Probably plenty, and with all the options out there, and the growing number of tablet users, clearly this is a medium advertisers can no longer ignore, if they haven’t...

MyPillow® Combines Print and Digital Media to Maximize Budgets

By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...

So Long, National Newspaper Week

By Hannah Hill on Fri, Oct 12, 2012 @ 01:15 PM in magazines, tablet advertising, digital, national newspaper week

National Newspaper Week is coming to a close, so I hope you’ve gained a little more knowledge about and appreciation for the newspaper industry and its continued relevancy during the past few days. This final post will provide you with some...

The Future of Newspapers is Bright

By Hannah Hill on Wed, Oct 10, 2012 @ 01:30 PM in digital, newspaper readership, local advertising, print

Extra! Extra! Read all about it! It’s already day four of National Newspaper Week, so I hope you’ve picked up a newspaper and a cup of joe to celebrate. If not, what’s stopping you? According to Caroline H. Little, President and CEO of the Newspaper...

Is the Banner Ad Dead?

By Catherine Dettloff on Fri, May 25, 2012 @ 08:00 AM in advertising, digital, IAB, ad placement

Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:

  • It’s the easiest thing to buy
  • They are intended to drive DR...

Reaching Your Audience: Why you can no Longer Ignore Display and Tablet Advertising

By Molly Carnicom on Thu, May 10, 2012 @ 12:00 PM in tablet advertising, digital, Reaching Your Audience, display advertising

Audience buying behavior changes just about as much as the weather in Minnesota. One day, it may be 76 degrees and the next day it may be sleeting. The same goes for buying behavior and its continual evolution over time. Just like meteorologists,...

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Continued Newspaper Website Growth

By Catherine Dettloff on Sun, Apr 29, 2012 @ 08:00 AM in digital, newspaper industry, newspapers

Encouraging article in Mediapost highlighting the growth of Newspaper websites.

Key growth statistics of Q1 2012 compared to Q1 2011:

  • Monthly unique visitors up 4%
  • Daily unique visitors up 10%
  • Minutes spent up 7%

It’s exciting to see newspapers...