What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Much Does Direct Mail Marketing Cost?

By Jenna Bruce on Mon, Jul 31, 2017 @ 12:45 PM in advertising, print, print ads, direct mail

Did you hear the news? Print is dead. Did you hear the other news? The idea of print being dead is completely bogus.

Data continuously shows that consumers respond favorably to direct mail. And here are some stats to back that up:

3 Ways to Create Revenue-Generating Direct Mail Campaigns

By Jenna Bruce on Thu, May 04, 2017 @ 11:58 AM in advertising, benefits of print, direct marketing, direct mail

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...

Why Direct Mail Beats Email and How You Can Make It Work for You

By Jenna Bruce on Tue, Nov 15, 2016 @ 11:53 AM in email marketing, direct mail

Ever since digital technology came onto the scene, the myths about print marketing began swirling. But those myths – the ones that claim all print channels are dead – are just that, myths.

The truth is, print marketing is very much alive and well....