What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Increase Black Friday Sales with Direct Mail

By Jenna Bruce on Mon, Nov 05, 2018 @ 10:00 AM in direct mail, holiday advertising, holiday shopping

Black Friday is quickly approaching, which means consumers are highly receptive to receiving advertisements, which makes it the perfect time to run multiple direct mail campaigns.

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging...

MailChimp Understands the Power of Direct Mail

By Jenna Bruce on Mon, Oct 08, 2018 @ 10:00 AM in direct mail, print marketing, print media

When you say the word “mail,” most people automatically think of email. After all, we’re living in an age where most communication is done via digital channels. To many, snail mail has become obsolete. This belief has caused the United States Postal...

5 Offline Marketing Strategies That are Affordable and Effective!

By Jenna Bruce on Mon, Sep 24, 2018 @ 10:00 AM in direct mail, customer engagement, remnant advertising, ROI

Many of today’s marketers are young enough that they don’t really remember life before the Internet. Even marketers “of a certain age” tend to focus solely on digital channels to reach their audience, and that’s too bad.

No one can deny that online...

5 Direct Mail Marketing Mistakes You Hope You’re Not Making – But Probably Are

By Jenna Bruce on Mon, Jun 04, 2018 @ 10:00 AM in direct mail, data research, ROI, analytics

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads...

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How Much Does Direct Mail Marketing Cost?

By Jenna Bruce on Mon, Jul 31, 2017 @ 12:45 PM in direct mail, print, advertising, print ads

Did you hear the news? Print is dead. Did you hear the other news? The idea of print being dead is completely bogus.

Data continuously shows that consumers respond favorably to direct mail. And here are some stats to back that up:

3 Ways to Create Revenue-Generating Direct Mail Campaigns

By Jenna Bruce on Thu, May 04, 2017 @ 11:58 AM in advertising, direct mail, direct marketing, benefits of print

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...

Why Direct Mail Beats Email and How You Can Make It Work for You

By Jenna Bruce on Tue, Nov 15, 2016 @ 11:53 AM in direct mail, email marketing

Ever since digital technology came onto the scene, the myths about print marketing began swirling. But those myths – the ones that claim all print channels are dead – are just that, myths.

The truth is, print marketing is very much alive and well....