What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Treats for Effective Newspaper Ads

By Jenna Bruce on Tue, Oct 28, 2014 @ 11:42 AM in effective advertising, newspaper ads

Last week we spoke about the horror of trendy Halloween costumes, tsunamis and the cancellation of TV’s beloved Veronica Mars. Oh yeah, and what NOT to do when creating newspaper ads.

Here are five TREATS to make your newspaper ads ridiculously...

4 Steps to Creating Effective Newspaper Ads

By Jenna Bruce on Tue, May 20, 2014 @ 10:42 AM in effective advertising, newspaper ads

Despite the fact that radio, television, and the Internet offer CMOs myriad choices for advertising, newspaper ads are still a viable and highly-effective channel for extending market reach and attracting new prospects. According to a 2011 report...


When it Comes to Effective Advertising Campaigns, Mother Knows Best

By Hannah Hill on Tue, May 07, 2013 @ 12:22 PM in advertising campaigns, effective advertising, successful advertising campaign, mother's day advertising

With less than a week until Mother’s Day, get ready for the uptick in ads geared toward mothers and their loved ones. According to Experian Marketing Services, Mother’s Day email campaigns sent within two weeks of the holiday receive 80% of the...