What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Small Local Businesses Can Leverage Digital Marketing to Get Ahead

By Jenna Bruce on Mon, Aug 28, 2017 @ 09:00 AM in digital advertising, social media, digital ads, email marketing

You’ve no doubt heard the story about David and Goliath. Goliath, a giant of a man, a trained warrior in fact, was set to fight a small, young boy. It should have been no match, as the only weapons David had was a small stone and sling. Well, if you...

Why Direct Mail Beats Email and How You Can Make It Work for You

By Jenna Bruce on Tue, Nov 15, 2016 @ 11:53 AM in email marketing, direct mail

Ever since digital technology came onto the scene, the myths about print marketing began swirling. But those myths – the ones that claim all print channels are dead – are just that, myths.

The truth is, print marketing is very much alive and well....

This Article Will Help You Lose 50 Walnuts and Pay Off Your Chicken

By Jenna Bruce on Wed, Oct 21, 2015 @ 09:07 AM in email marketing

You clicked on this article, of that much we know.

But what made you click on it?

Chances are it was this devilishly creative headline.

You see, had we composed a title that read: “This article will help you write better subject lines,” you would...

How to Ensure Your Gmail Contacts See Your Promotional Emails

By Hannah Hill on Mon, Oct 28, 2013 @ 11:03 AM in email marketing, email marketing tips, automated email marketing, marketing emails

If your promotional or marketing emails are suddenly not being read, don’t panic. It’s not because your writing suddenly stinks or your customers are going on a strike against emails. Most likely, it’s because of Gmail’s new tabbed inbox.

...

5 Truths About Emails You Can Use to Cut Through the Clutter

By Amy Xiong on Tue, Feb 14, 2012 @ 08:49 AM in email marketing, email marketing tips

  1. The average user receives 147 emails a day

  2. People spend about 2.5 hours checking their email

  3. In less than three seconds 80% of emails are deleted

  4. The average person writes about 40 emails a day

  5. There are 12 messages we receive that will...