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A brew of marketing and advertising news for your insatiable knowledge palette

Avoid These 6 FSI Mistakes and Earn Big This Memorial Day

By Jenna Bruce on Wed, Apr 12, 2017 @ 08:00 AM in print advertising, frequency of newspapers ads, free standing inserts, preprint

When it comes to insider marketing, there is no more effective option than insert media. Think about it: getting your offer inside of an already-trusted and beloved newspaper means customers will automatically see your company and offer in the best...

Effective Frequency for Local Media

By Jenna Bruce on Tue, May 31, 2016 @ 01:32 PM in frequency of newspapers ads

Advertisers spend millions of dollars every year in an effort to get the right message in front of the right prospects. In an increasingly complicated and fragmented marketing environment, where budgets are tight and competition is stiff, these...

Frequency of newspaper ads rules the day for Mitsubishi i-MiEV

By Amy Xiong on Wed, Jul 11, 2012 @ 08:41 AM in frequency of newspapers ads

Mitsubishi was able to successfully launch their new electric car to their Canadian consumers through smart advertising in newspapers with frequency in their ads. The readers who saw their ads more than three times indicated, in research conducted...