What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Role of Print in Omni-Channel Marketing

By Jenna Bruce on Mon, Apr 29, 2019 @ 10:00 AM in integrated marketing plan, media buying, integrated marketing, integrate print and digital

Consumers today are not the same as they were just a decade ago. Expectations for engagement and personalization have definitely increased. Today’s consumers want to be able to engage with their favorite brands via multiple channels such as social...

Is Your Media Mix Achieving Your Goals?

By Jenna Bruce on Wed, Feb 13, 2019 @ 10:00 AM in integrated marketing, integrate print and digital, integrated advertising campaign, marketing

As a CMO, you want your advertising campaigns to pay off in tangible, absolute ways. This means your returns must justify the investment, and your metrics justify the time and effort.

A report by Kantar Millward Brown reveals that integrated...

5 Ways to Integrate Print and Digital in 2019

By Jenna Bruce on Wed, Jan 02, 2019 @ 10:00 AM in digital advertising, integrate print and digital, integrated advertising campaign, print marketing

A new year is almost upon us. While most consumers are still buying and wrapping last minute Christmas presents, most business owners are trying to figure out their budgets and strategies for Q1 advertising.

In our experience, and the experience of...

Will Print Advertising Still Work in 2018?

By Jenna Bruce on Wed, Sep 27, 2017 @ 09:38 AM in print advertising, benefits of print, integrate print and digital

For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.

But sometimes, in order to convince people of something, you need more...

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10 Marketing Mistakes That Will Kill Your Business

By Jenna Bruce on Mon, Jun 19, 2017 @ 02:30 PM in integrate print and digital, media buyer, media planning, KPIs, ROI, Key Performance Indicators

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in online, social media, online advertising, social media engagement, integrate print and digital, Twitter, Facebook

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Media Mixing: It’s Easier Than You Think

By Jenna Bruce on Fri, May 12, 2017 @ 09:31 AM in integrated marketing plan, integrate print and digital, integrated advertising campaign, Media Mix

Digital technology and the Internet have changed how consumers get information. While in the past, most relied on one or two main channels for information gathering; today’s consumers rely on far more.

If you want to ensure you reach your target...

4 Easy (and Genius) Ways to Integrate Your Print and Digital Campaigns

By Jenna Bruce on Tue, Apr 28, 2015 @ 07:43 AM in integrate print and digital

Most of us have been led to believe that print and digital advertising go together like a tin can in a microwave – sparks are going to fly and someone’s gonna get burned. But the truth is these two marketing approaches not only play well together,...

Print Has Still Got It, But Integrated Campaigns Work Even Better

By Hannah Hill on Wed, Jan 29, 2014 @ 12:14 PM in integrate print and digital, integrated advertising campaign, integrated advertising solutions

The following is a guest post by Mike Adams. Mike has started and sold two successful companies before retiring. When he's not golfing and playing tennis he coaches new entrepreneurs on business best practices.

Retail sales and business spending are...

Planning an Integrated Advertising Campaign is like Planning a Picnic

By Hannah Hill on Tue, Jul 02, 2013 @ 11:50 AM in advertising campaigns, integrate print and digital, integrated advertising campaign, integrated advertising solutions

Now that summer is finally here, it’s time to pack up the kids and/or your significant other and head to your favorite picnic spot. You might already be gearing up for that big annual Fourth of July picnic. Whatever it may be, a little preparation...