What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Will Print Advertising Still Work in 2018?

By Jenna Bruce on Wed, Sep 27, 2017 @ 09:38 AM in print advertising, benefits of print, integrate print and digital

For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.

But sometimes, in order to convince people of something, you need more...

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10 Marketing Mistakes That Will Kill Your Business

By Jenna Bruce on Mon, Jun 19, 2017 @ 02:30 PM in integrate print and digital, media buyer, media planning, KPIs, ROI, Key Performance Indicators

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in online, social media, online advertising, social media engagement, integrate print and digital, Twitter, Facebook

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Media Mixing: It’s Easier Than You Think

By Jenna Bruce on Fri, May 12, 2017 @ 09:31 AM in integrated marketing plan, integrate print and digital, integrated advertising campaign, Media Mix

Digital technology and the Internet have changed how consumers get information. While in the past, most relied on one or two main channels for information gathering; today’s consumers rely on far more.

If you want to ensure you reach your target...

4 Easy (and Genius) Ways to Integrate Your Print and Digital Campaigns

By Jenna Bruce on Tue, Apr 28, 2015 @ 07:43 AM in integrate print and digital

Most of us have been led to believe that print and digital advertising go together like a tin can in a microwave – sparks are going to fly and someone’s gonna get burned. But the truth is these two marketing approaches not only play well together,...

Print Has Still Got It, But Integrated Campaigns Work Even Better

By Hannah Hill on Wed, Jan 29, 2014 @ 12:14 PM in integrate print and digital, integrated advertising campaign, integrated advertising solutions

The following is a guest post by Mike Adams. Mike has started and sold two successful companies before retiring. When he's not golfing and playing tennis he coaches new entrepreneurs on business best practices.

Retail sales and business spending are...

Planning an Integrated Advertising Campaign is like Planning a Picnic

By Hannah Hill on Tue, Jul 02, 2013 @ 11:50 AM in advertising campaigns, integrate print and digital, integrated advertising campaign, integrated advertising solutions

Now that summer is finally here, it’s time to pack up the kids and/or your significant other and head to your favorite picnic spot. You might already be gearing up for that big annual Fourth of July picnic. Whatever it may be, a little preparation...

Oh! The Places You’ll Go If You Advertise by Way of Dr. Seuss

By Hannah Hill on Tue, Apr 16, 2013 @ 02:40 PM in advertising, advertising techniques, integrate print and digital, building your brand

You’ve all heard of Theodor Seuss Geisel, though you probably recognize him by his pen name: Dr. Seuss. From “Horton Hears a Who” to “The Grinch Who Stole Christmas,” he wrote in such a way that he kept his readers entertained from start to finish...

Attention Digital Advertisers: It’s Time for Spring Cleaning

By Hannah Hill on Tue, Mar 19, 2013 @ 01:36 PM in digital advertising, digital advertising campaign, advertising techniques, integrate print and digital

The weather is getting warmer, the birds are singing louder and there’s simply a spring in everyone’s step (pun intended). Tomorrow, March 20, officially marks the first day of spring. That means it’s time to come out of hibernation, stretch your...

Advertising Boot Camp to Restart or Kickstart Your 2013 Ad Campaigns

By Hannah Hill on Tue, Feb 26, 2013 @ 12:05 PM in digital advertising, print advertising, integrate print and digital

Can you believe it’s already the last week of February? Are you sticking to your New Year’sresolution to make healthier choices? As a member of a gym, I usually dread the influx of new gym-goers who flock to the gym at the start of the year, hoping...

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