What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Role of Print in Omni-Channel Marketing

By Jenna Bruce on Mon, Apr 29, 2019 @ 10:00 AM in integrated marketing plan, media buying, integrated marketing, integrate print and digital

Consumers today are not the same as they were just a decade ago. Expectations for engagement and personalization have definitely increased. Today’s consumers want to be able to engage with their favorite brands via multiple channels such as social...

Is Your Media Mix Achieving Your Goals?

By Jenna Bruce on Wed, Feb 13, 2019 @ 10:00 AM in integrated marketing, integrate print and digital, integrated advertising campaign, marketing

As a CMO, you want your advertising campaigns to pay off in tangible, absolute ways. This means your returns must justify the investment, and your metrics justify the time and effort.

A report by Kantar Millward Brown reveals that integrated...

7 Print Marketing Tips for Trade Show Success

By Jenna Bruce on Mon, Jan 14, 2019 @ 10:00 AM in integrated marketing, print marketing, Marketing collateral

Exhibiting at trade shows is an excellent way for your company to meet with current customers face-to-face, attract new prospects, and build a more established and reliable brand. But as beneficial as exhibiting at trade shows can be, it is a...

How to Do Integrated Marketing the Right Way

By Jenna Bruce on Tue, Oct 30, 2018 @ 10:00 AM in integrated marketing, content marketing, branding, Media Mix

Today’s marketers have a plethora of advertising channels at their disposal. In addition to traditional outlets, such as print advertising and direct marketing, today’s CMOs can also utilize digital channels like email, social media, mobile and...

What Hollywood’s Scariest Monsters Can Teach Us About Print Marketing

By Jenna Bruce on Mon, Oct 15, 2018 @ 10:00 AM in media buying, integrated marketing, media planning

Halloween is almost upon us, which means most of my neighbors put up decorations back in August. The only thing scarier than the incredibly early date these decorations were placed, is how crappy most of them are. But I’ve learned that even crappy...

5 Marketing Trends to Watch for in 2019

By Jenna Bruce on Mon, Sep 10, 2018 @ 10:00 AM in integrated marketing, customer engagement, lead nuturing, data research, anayltics

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

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3 1/2 Tips to Launch an Integrated Media Campaign

By Jenna Bruce on Mon, Jul 09, 2018 @ 10:00 AM in integrated marketing, customer engagement, data research, anayltics

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

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What the Solar Eclipse Taught Us About Marketing

By Jenna Bruce on Tue, Sep 05, 2017 @ 09:00 AM in advertising, integrated marketing, keywords

What the Solar Eclipse Taught Us About Marketing

Did you see it? Were you one of the millions who caught sight of the solar eclipse on August 21st, 2017? It was an historic event, and one that inspired people from around the world to travel to the...

How to Mix Media Like a Pro

By Jenna Bruce on Mon, May 15, 2017 @ 01:59 PM in advertising, integrated marketing, target audience, print ads, Media Mix, targeting

Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.

Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...

6 Steps to Creating Successful Integrated Marketing Campaigns in 2016

By Jenna Bruce on Tue, Jan 12, 2016 @ 10:01 AM in integrated marketing

As we start the new year, marketers have even more options than ever before in regards to how and where to promote their business. Besides traditional channels like direct marketing and print ads, there’s email marketing, mobile marketing, banner...