What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Do Integrated Marketing the Right Way

By Jenna Bruce on Tue, Oct 30, 2018 @ 10:00 AM in integrated marketing, Media Mix, content marketing, branding

Today’s marketers have a plethora of advertising channels at their disposal. In addition to traditional outlets, such as print advertising and direct marketing, today’s CMOs can also utilize digital channels like email, social media, mobile and...

What Hollywood’s Scariest Monsters Can Teach Us About Print Marketing

By Jenna Bruce on Mon, Oct 15, 2018 @ 10:00 AM in media buying, media planning, integrated marketing

Halloween is almost upon us, which means most of my neighbors put up decorations back in August. The only thing scarier than the incredibly early date these decorations were placed, is how crappy most of them are. But I’ve learned that even crappy...

5 Marketing Trends to Watch for in 2019

By Jenna Bruce on Mon, Sep 10, 2018 @ 10:00 AM in anayltics, data research, lead nuturing, customer engagement, integrated marketing

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

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3 1/2 Tips to Launch an Integrated Media Campaign

By Jenna Bruce on Mon, Jul 09, 2018 @ 10:00 AM in anayltics, data research, customer engagement, integrated marketing

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

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What the Solar Eclipse Taught Us About Marketing

By Jenna Bruce on Tue, Sep 05, 2017 @ 09:00 AM in integrated marketing, advertising, keywords

What the Solar Eclipse Taught Us About Marketing

Did you see it? Were you one of the millions who caught sight of the solar eclipse on August 21st, 2017? It was an historic event, and one that inspired people from around the world to travel to the...

How to Mix Media Like a Pro

By Jenna Bruce on Mon, May 15, 2017 @ 01:59 PM in Media Mix, integrated marketing, target audience, targeting, print ads, advertising

Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.

Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...

6 Steps to Creating Successful Integrated Marketing Campaigns in 2016

By Jenna Bruce on Tue, Jan 12, 2016 @ 10:01 AM in integrated marketing

As we start the new year, marketers have even more options than ever before in regards to how and where to promote their business. Besides traditional channels like direct marketing and print ads, there’s email marketing, mobile marketing, banner...

The Benefits of an Integrated Marketing Campaign

By Jenna Bruce on Tue, Sep 08, 2015 @ 02:39 PM in integrated marketing

If I asked you to give me your definition of an integrated marketing campaign, what would you say? Most people would mention the fact that these types of campaigns use a variety of advertising methods and channels, and that would be accurate – but...

Why You Need to Embrace Multi-Channel Marketing

By Jenna Bruce on Tue, Sep 09, 2014 @ 12:11 PM in integrated marketing, multi-channel marketing

Over the last few years, a considerable number of businesses have shifted from a single-channel advertising approach, where the focus is solely on highlighting the product or service, to a multi-channel approach that focuses on the needs and...

Integrated Marketing the Mixed Martial Arts Champ Cain Velasquez Style

By Scott Olson on Thu, Apr 11, 2013 @ 11:49 AM in print advertising, integrated marketing

 

Whether or not you actually know who Cain Velasquez is, you’ve certainly heard about mixed martial arts fighting and the Ultimate Fighting Championship. Either that or you’ve only been watching PBS and reading The Economist for the past 10 years....