What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in local newspaper advertising, magazine advertising, magazines, creative print ads, innovative print ads, newspaper, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

5 Reasons to Advertise in Niche Magazines

By Jenna Bruce on Tue, Mar 29, 2016 @ 01:29 PM in magazine advertising

You may remember back in 2012 when Newsweek, a behemoth in the magazine world, decided to stop the print version of its publication. The word gasped, and those who had started the myth that print was dead began to victoriously announce, “I told you...

6 Reasons You’ll Want to Include Magazine Advertising into Your Mix This Year

By Jenna Bruce on Tue, Mar 01, 2016 @ 10:32 AM in magazine advertising

While many marketers have bought into the myth that print is dead and have focused their efforts and budgets on digital channels, smart marketers have caught on to the fact that magazine readership is growing and print’s effectiveness is still real...

Should Your Business be Advertising in Magazines?

By Jenna Bruce on Tue, Oct 27, 2015 @ 11:00 AM in magazine advertising

When it comes to magazine advertising, most small, local business owners think of the large, glossy, national publications chock full of flashy big brand ads. They make the assumption that their business has no business advertising right alongside...

6 Factors That Affect Magazine Advertising Rates

By Jenna Bruce on Tue, Jul 14, 2015 @ 09:48 AM in magazine advertising

When it comes to magazine advertising, there are a wide range of pricing options. Much of that is dependent on whether it’s a local magazine, which costs less, as opposed to a national magazine that has millions of subscribers and will charge far...

7 Benefits of Local Magazine Advertising

By Jenna Bruce on Tue, Mar 31, 2015 @ 11:46 AM in local advertising, magazine advertising

About the only other topic that gets discussed as much as whether or not print is dead is whether or not Elvis is dead. We cannot vouch for the King’s status (although we once swear we saw him at a Chuck E.Cheese in Dayton, Ohio back in ‘89), but we


7 Best Practices for Magazine Advertising

By Jenna Bruce on Tue, Jan 13, 2015 @ 08:51 AM in magazine advertising

You’ve no doubt heard that many companies are migrating their advertising dollars to digital channels; you may even be considering following suit. But before you completely abandon traditional advertising channels like print magazines for banner ads...

Improve Your ROI with These Magazine Advertising Strategies

By Jenna Bruce on Tue, Aug 26, 2014 @ 11:22 AM in magazine advertising

Magazine advertising has been around for a long time and for good reason: it’s a highly effective way to get your message in front of your target audience, an audience who is interested in hearing from you.

Here are just a few benefits of...

3 Reasons Magazine Advertising Still Matters to Your Business

By Hannah Hill on Tue, Mar 04, 2014 @ 08:43 AM in magazine advertising

What do Lexus, Barbie, Target and Subway have in common? I’ll give you a few seconds to connect the dots between the luxury automaker, plastic diva, one stop shop and Jared’s favorite fast food sandwich chain before I give you the answer. One...

Magazine Readership Increases, and That’s the Truth

By Scott Olson on Thu, Jun 06, 2013 @ 12:17 PM in magazines, magazine readership, magazine advertising

You might not believe it, but total magazine readership for the first quarter of 2013 actually increased. Believe it. For the past few weeks we’ve talked about some of the benefits of magazine advertising and why marketers should be including...