What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

Magazine Readership Increases, and That’s the Truth

By Scott Olson on Thu, Jun 06, 2013 @ 12:17 PM in magazines, magazine readership, magazine advertising

You might not believe it, but total magazine readership for the first quarter of 2013 actually increased. Believe it. For the past few weeks we’ve talked about some of the benefits of magazine advertising and why marketers should be including...

Six Reasons Advertising in Magazines is a Necessity

By Scott Olson on Thu, May 23, 2013 @ 11:22 AM in magazines, magazine readership, magazine advertising

We’ve been talking about magazines and advertising in magazines a lot lately on the blog, and you might be wondering why. Here’s the answer: Print advertising, specifically in newspapers and magazines is our bread and butter. We’ve built our...

The Top Four Benefits of Magazine Advertising

By Scott Olson on Thu, May 16, 2013 @ 12:49 PM in magazines, magazine readership, magazine advertising

Much has been written and talked about regarding magazines. Whether it is titles launching to reach a new audience or long-standing magazines going the all-digital route (see Newsweek) or shuttering their doors completely, it’s hard to tell which...

So Long, National Newspaper Week

By Hannah Hill on Fri, Oct 12, 2012 @ 01:15 PM in magazines, tablet advertising, digital, national newspaper week

National Newspaper Week is coming to a close, so I hope you’ve gained a little more knowledge about and appreciation for the newspaper industry and its continued relevancy during the past few days. This final post will provide you with some...

Ranking the Top 80 Magazine Brands based on Digital Competence

By Brynn Haugen on Tue, Aug 14, 2012 @ 02:56 PM in magazines, digital advertising

 

A new study released by the think tank for digital innovation, L2, ranked 80 American magazine brands based on their digital competence. This is the second year L2 conducted this study. L2 ranked the magazine brands based on 350 data points using...

KSM’s Two Cents on Magazines and Newspapers

By Amy Xiong on Tue, May 15, 2012 @ 11:08 AM in magazines, newspapers

What should you do with magazines and newspapers? How long will print media last? This seems to be an ongoing topic with both sides throwing out statistics and research. What does KSM have to say about this?

Magazines have seen both a decrease and a...

Industry Review: Tablets, Magazines and Newspapers. Oh my!

By Amy Xiong on Wed, Nov 16, 2011 @ 06:00 AM in magazines, tablets, newspapers

Mediaspace Solutions just announced our iPad/Tablet Advertising Capabilities last week, and we are staying on top of the industry news.

The iPad has only been around for about a year and half, but 11% of Americans already own a tablet device.  Of...