What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

9 Holiday Marketing Hacks for Small Business Owners

By Jenna Bruce on Mon, Nov 27, 2017 @ 10:00 AM in social media engagement, marketing, small business

The holidays are officially upon us, which means many of us officially can’t get Mariah Carey’s “All I want for Christmas” out of our heads. If you have to have a holiday song torture you with repetition, I suppose you could do worse.

Along with...

Determining the Right Media Mix for Newbies

By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in newspaper, target audience, print media, marketing, Media Mix, marketing goals

 

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...

5 Common Branding Mistakes That Will Kill Your Small Business

By Jenna Bruce on Mon, Feb 13, 2017 @ 11:06 AM in advertising, marketing, small business, branding

What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind? Nike’s swoosh? Coca Cola’s red can and white lettering? Or...

6 Things to Help You Not Fail at Integrated Marketing

By Jenna Bruce on Tue, Jun 28, 2016 @ 01:00 PM in marketing

Today’s marketers have more channels than ever to deliver their brand’s messaging and promote its products and services. Beyond traditional channels like print, OOH and radio, marketer’s may now choose between social media, email marketing, and...

Got Boring Marketing Collateral? Here are 5 Ways to Make it Stand Out

By Jenna Bruce on Tue, May 24, 2016 @ 12:38 PM in advertising, marketing

It wasn’t that long ago that marketing collateral consisted mainly of facts and figures with a few images and pie charts thrown in for “appeal.” These were of course printed on plain old black and white paper in mass quantities.

Thanks to modern...