What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Do You Have a Solid Marketing Strategy in Place?

By Jenna Bruce on Mon, Oct 28, 2019 @ 10:00 AM in marketing, marketing goals, ROI, lead nuturing

We talk a lot about running advertising campaigns on this blog. We’d be remiss if we didn’t also discuss the biggest factor in whether or not that campaign will be successful: and that is whether or not you have an overall solid marketing strategy...

Is the Future of Marketing More… Human?

By Jenna Bruce on Mon, Jul 01, 2019 @ 10:00 AM in building your brand, marketing, customer experience

If you’re like a lot of marketers, you’re guilty of looking at your business through a very narrow lens: and that is you’re labeling the relationship between your brand and customers as either B2B or B2C. This kind of labeling has been effective for...

How Can Startups Create a Marketing Plan?

By Jenna Bruce on Mon, May 13, 2019 @ 10:00 AM in integrated marketing plan, marketing, data research

When you’re just starting a business, you’re required to wear a lot of hats. From HR manager to payroll, tech support to bookkeeper, you are responsible for whether or not your business can get off the ground and thrive.

Another big responsibility...

Is Your Media Mix Achieving Your Goals?

By Jenna Bruce on Wed, Feb 13, 2019 @ 10:00 AM in integrated marketing, integrate print and digital, integrated advertising campaign, marketing

As a CMO, you want your advertising campaigns to pay off in tangible, absolute ways. This means your returns must justify the investment, and your metrics justify the time and effort.

A report by Kantar Millward Brown reveals that integrated...

Do You Have the Right Mindset for Marketing Success?

By Jenna Bruce on Mon, Oct 01, 2018 @ 10:00 AM in media planning, marketing, lead nuturing, customer experience

As a business owner, you’ve spent a lot of time and energy thinking about which products or services you could bring to market that would offer real value to consumers. Now it’s time to advertise those products or services to the right audience. But...

How to Conduct A Creative Discovery Session for Your Next Ad Campaign

By Jenna Bruce on Mon, Aug 27, 2018 @ 10:00 AM in marketing, conversion rate, customer engagement, design

Advertising mogul William Bernbach believed that advertising is persuasion, and that persuasion is not a science but an artform. Therefor, advertising is the art of persuasion.

Too many marketers focus on numbers and logistics but spend little time...

4 Ways Small Biz Owners Can Widen Their Marketing Reach

By Jenna Bruce on Mon, Aug 20, 2018 @ 10:00 AM in marketing, Ad conversion, targeting, keywords

When just starting out with a new business, entrepreneurs typically focus all of their efforts, resources and budget on marketing to a small niche of consumers. This niche could be determined by a geographic location, a particular age group (or...

2018 Marketing Trends to Add to Your Arsenal

By Jenna Bruce on Mon, Dec 18, 2017 @ 10:00 AM in LinkedIn, social media, marketing, trends

Less than a month until we begin a brand-spankin’ new year. And with this new year will come new marketing trends and new ways to build brand awareness, loyalty and a repeat customer base.

In this article we’ll take a look at some of the marketing...

9 Holiday Marketing Hacks for Small Business Owners

By Jenna Bruce on Mon, Nov 27, 2017 @ 10:00 AM in social media engagement, marketing, small business

The holidays are officially upon us, which means many of us officially can’t get Mariah Carey’s “All I want for Christmas” out of our heads. If you have to have a holiday song torture you with repetition, I suppose you could do worse.

Along with...

Determining the Right Media Mix for Newbies

By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in newspaper, target audience, print media, marketing, Media Mix, marketing goals

 

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...