What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in print media buying, budget, ROI, print ads, media buyer

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

10 Marketing Mistakes That Will Kill Your Business

By Jenna Bruce on Mon, Jun 19, 2017 @ 02:30 PM in media planning, media buyer, Key Performance Indicators, KPIs, integrate print and digital, ROI

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...

3 Steps to Finding the Right Media Buyer for Your SMB

By Jenna Bruce on Mon, May 22, 2017 @ 02:09 PM in media buyer, media planning, partnership, integrated marketing plan, media planning agency

We’re often asked why a company should work with a media buyer when they can execute their own media buys. After all, media buyers are an added expense to a sometimes already-tight advertising budget.

Think of it this way: you can technically gut...

Why Walter White Would Have Made One Heck of a Media Buyer

By Jenna Bruce on Tue, Jul 01, 2014 @ 10:29 AM in media buying, media buyer

I admit, I am coming late to the “Breaking Bad” party, just like I came late to “The Sopranos” party and “Downton Abbey” party. But hey, I arrive eventually. So as I’m watching an episode of Breaking Bad the other night on Netflix (I’m only on...

Do You Need a Media Buyer? Take This Quiz to Find Out

By Jenna Bruce on Tue, May 27, 2014 @ 11:27 AM in media buying, media buyer

Are you a CMO or marketing director who isn’t sure whether you need the services of a media buyer or whether you should just buy media direct from the source? This handy little quiz will help you decide.

But before we get to the quiz, let’s discuss...


Is it Time to ‘Consciously Uncouple” from your Media Buyer?

By Jenna Bruce on Thu, Apr 17, 2014 @ 12:38 PM in media buying, media buyer

The following is a guest post by Jenna Bruce.

By now you’ve heard the news: Gwyneth Paltrow and Chris Martin have decided to call it quits, or rather, ‘consciously uncouple’ after 10 years of marriage, which in the world of celebrity is a very long...