What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Negotiate with Media Vendors Like a Pro

By Jenna Bruce on Tue, Sep 20, 2016 @ 02:08 PM in media buying

Buying media for clients means ensuring we get them the best deal possible while nurturing our partnerships with media reps. This is how we create successful campaigns for clients and lasting relationships with effective media properties.

While it’s...

5 Media Planning Mistakes That Will Kill Your Campaigns

By Jenna Bruce on Tue, Apr 12, 2016 @ 02:34 PM in media buying

Whether you want to build brand awareness or promote your products or service, you’ll need to engage in some good ol’ fashioned media planning. It may seem simple to some – after all, how hard can it be to gather some data and use it to align your...

How to Select the Right Media Planning Agency

By Jenna Bruce on Wed, Sep 02, 2015 @ 09:17 AM in media buying, media planning, media planning agency

If you’re a small- to medium-sized company, you know firsthand that a careful and strategic media campaign can help grow your business from a local player to a national brand. That’s the good news. The bad news is, launching a successful media...

5 Rules for Determining the Right Media Mix

By Jenna Bruce on Tue, Aug 18, 2015 @ 01:16 PM in media buying, media planning

With the continued fragmentation of the marketing landscape, it has become increasingly difficult for CMOs to know whether or not they are spending their budgets on the right media mix. Obviously, every individual brand has different campaign...

Choosing the Right Digital Media Buyer for Your Business

By Jenna Bruce on Tue, May 26, 2015 @ 01:36 PM in media buying

Because digital technologies are constantly evolving, it’s easy for marketers to find themselves overwhelmed and confused when creating and launching their online campaigns. At these times they may wonder if it makes sense to seek professional help...

The Digital Media Buyer’s Report Card – Does Yours Make the Grade?

By Jenna Bruce on Tue, Mar 24, 2015 @ 08:58 AM in digital advertising, media buying

Gartner recently surveyed 315 CMOs about their digital marketing budgets and learned budgets are expected to increase by 8% in 2015. In its worldwide survey of CMOs, IBM found CEOs are increasingly calling upon their CMOs to offer strategic input....

Why Walter White Would Have Made One Heck of a Media Buyer

By Jenna Bruce on Tue, Jul 01, 2014 @ 10:29 AM in media buying, media buyer

I admit, I am coming late to the “Breaking Bad” party, just like I came late to “The Sopranos” party and “Downton Abbey” party. But hey, I arrive eventually. So as I’m watching an episode of Breaking Bad the other night on Netflix (I’m only on...

Do You Need a Media Buyer? Take This Quiz to Find Out

By Jenna Bruce on Tue, May 27, 2014 @ 11:27 AM in media buying, media buyer

Are you a CMO or marketing director who isn’t sure whether you need the services of a media buyer or whether you should just buy media direct from the source? This handy little quiz will help you decide.

But before we get to the quiz, let’s discuss...

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Is it Time to ‘Consciously Uncouple” from your Media Buyer?

By Jenna Bruce on Thu, Apr 17, 2014 @ 12:38 PM in media buying, media buyer

The following is a guest post by Jenna Bruce.

By now you’ve heard the news: Gwyneth Paltrow and Chris Martin have decided to call it quits, or rather, ‘consciously uncouple’ after 10 years of marriage, which in the world of celebrity is a very long...

4 Common Misconceptions about Media Buying Agencies

By Hannah Hill on Tue, Mar 18, 2014 @ 09:23 AM in media buying, media buying agency

According to Merriam-Webster, a misconception is "a false idea or belief," with false being the operative word. That being said, common misconceptions are those that are widely believed. While writing this blog post, I googled "common...