What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

9 Reasons to Include Print in Your Marketing Mix in 2019

By Jenna Bruce on Mon, Nov 19, 2018 @ 10:00 AM in print ads, print advertising, Media Mix, ROI

The 1990s gave us boy bands and pop divas, ripped jeans and combat boots, and must-see TV shows like Friends and Seinfeld. Oh, the 90s also gave us a little something called the internet.

Over the past 20+ years, as the internet has grown, people...

How to Do Integrated Marketing the Right Way

By Jenna Bruce on Tue, Oct 30, 2018 @ 10:00 AM in integrated marketing, Media Mix, content marketing, branding

Today’s marketers have a plethora of advertising channels at their disposal. In addition to traditional outlets, such as print advertising and direct marketing, today’s CMOs can also utilize digital channels like email, social media, mobile and...

How Small Business Owners Can Bring Down Goliath

By Jenna Bruce on Mon, Feb 05, 2018 @ 10:00 AM in customer engagement, small business, ROI, Media Mix, local marketing

Undoubtedly, one of the biggest challenges small business owners face is how to keep up with big competitors. Large companies (let alone national chains) have brand recognition and much bigger advertising budgets, and can easily overtake entire...

How to Mix Media Like a Pro

By Jenna Bruce on Mon, May 15, 2017 @ 01:59 PM in Media Mix, integrated marketing, target audience, targeting, print ads, advertising

Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.

Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...

Media Mixing: It’s Easier Than You Think

By Jenna Bruce on Fri, May 12, 2017 @ 09:31 AM in Media Mix, integrated advertising campaign, integrated marketing plan, integrate print and digital

Digital technology and the Internet have changed how consumers get information. While in the past, most relied on one or two main channels for information gathering; today’s consumers rely on far more.

If you want to ensure you reach your target...

Determining the Right Media Mix for Newbies

By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in Media Mix, marketing, target audience, marketing goals, newspaper, print media

 

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...