What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

New to Media Buying? Here’s How to Negotiate with Vendors

By Jenna Bruce on Mon, Mar 18, 2019 @ 10:00 AM in media buying, media buyer, media planning, brand recognition

As media buyers, we have learned a trick or two over the years about getting the best media deals possible for our clients. And, while it will always be easier for professional media buyers to get these deals (after all, we’ve spent years nurturing...

How Does Media Buying Work?

By Jenna Bruce on Mon, Nov 26, 2018 @ 10:00 AM in media buying, media planning, print media buying, media planning agency

You’ve got a new product and want to let the world know how amazing it is. What do you do? The short and simple answer is: you rent media real estate (radio slot, billboard, online banner ad) that will allow you to get your message in front of the...

What Hollywood’s Scariest Monsters Can Teach Us About Print Marketing

By Jenna Bruce on Mon, Oct 15, 2018 @ 10:00 AM in media buying, integrated marketing, media planning

Halloween is almost upon us, which means most of my neighbors put up decorations back in August. The only thing scarier than the incredibly early date these decorations were placed, is how crappy most of them are. But I’ve learned that even crappy...

Do You Have the Right Mindset for Marketing Success?

By Jenna Bruce on Mon, Oct 01, 2018 @ 10:00 AM in media planning, marketing, lead nuturing, customer experience

As a business owner, you’ve spent a lot of time and energy thinking about which products or services you could bring to market that would offer real value to consumers. Now it’s time to advertise those products or services to the right audience. But...

Where Should You Invest Your Marketing Dollars in 2018?

By Jenna Bruce on Tue, Jan 02, 2018 @ 10:00 AM in media planning, ROI, budget

Marketing budgets typically vary based on the industry, size of the company, and its specific campaign goals. What tends to be the same across all businesses, no matter the size or vertical, is that having a budget and a healthy ROI is essential to...

4 Ways Small Business Owners Can (Almost) Guarantee Their Success

By Jenna Bruce on Mon, Jul 24, 2017 @ 10:59 AM in advertising, benefits of print, media planning, small business, marketing goals

Starting a small business is akin to ice skating on mud – it’s really, really hard. Actually, to be more accurate, starting a small business is hard, but getting that business to grow and succeed is next to impossible, or so it seems.

According to...

10 Marketing Mistakes That Will Kill Your Business

By Jenna Bruce on Mon, Jun 19, 2017 @ 02:30 PM in integrate print and digital, media buyer, media planning, KPIs, ROI, Key Performance Indicators

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...

3 Steps to Finding the Right Media Buyer for Your SMB

By Jenna Bruce on Mon, May 22, 2017 @ 02:09 PM in integrated marketing plan, media buyer, media planning, media planning agency, partnership

We’re often asked why a company should work with a media buyer when they can execute their own media buys. After all, media buyers are an added expense to a sometimes already-tight advertising budget.

Think of it this way: you can technically gut...

How to Select the Right Media Planning Agency

By Jenna Bruce on Wed, Sep 02, 2015 @ 09:17 AM in media buying, media planning, media planning agency

If you’re a small- to medium-sized company, you know firsthand that a careful and strategic media campaign can help grow your business from a local player to a national brand. That’s the good news. The bad news is, launching a successful media...

5 Rules for Determining the Right Media Mix

By Jenna Bruce on Tue, Aug 18, 2015 @ 01:16 PM in media buying, media planning

With the continued fragmentation of the marketing landscape, it has become increasingly difficult for CMOs to know whether or not they are spending their budgets on the right media mix. Obviously, every individual brand has different campaign...