What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways Small Business Owners Can (Almost) Guarantee Their Success

By Jenna Bruce on Mon, Jul 24, 2017 @ 10:59 AM in advertising, benefits of print, media planning, small business, marketing goals

Starting a small business is akin to ice skating on mud – it’s really, really hard. Actually, to be more accurate, starting a small business is hard, but getting that business to grow and succeed is next to impossible, or so it seems.

According to...

10 Marketing Mistakes That Will Kill Your Business

By Jenna Bruce on Mon, Jun 19, 2017 @ 02:30 PM in integrate print and digital, media buyer, media planning, KPIs, ROI, Key Performance Indicators

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...

3 Steps to Finding the Right Media Buyer for Your SMB

By Jenna Bruce on Mon, May 22, 2017 @ 02:09 PM in integrated marketing plan, media buyer, media planning, media planning agency, partnership

We’re often asked why a company should work with a media buyer when they can execute their own media buys. After all, media buyers are an added expense to a sometimes already-tight advertising budget.

Think of it this way: you can technically gut...

How to Select the Right Media Planning Agency

By Jenna Bruce on Wed, Sep 02, 2015 @ 09:17 AM in media buying, media planning, media planning agency

If you’re a small- to medium-sized company, you know firsthand that a careful and strategic media campaign can help grow your business from a local player to a national brand. That’s the good news. The bad news is, launching a successful media...

5 Rules for Determining the Right Media Mix

By Jenna Bruce on Tue, Aug 18, 2015 @ 01:16 PM in media buying, media planning

With the continued fragmentation of the marketing landscape, it has become increasingly difficult for CMOs to know whether or not they are spending their budgets on the right media mix. Obviously, every individual brand has different campaign...

5 Steps to Effective Media Planning

By Jenna Bruce on Tue, Jun 30, 2015 @ 10:12 AM in media planning

In this ever-cluttered marketplace, many advertisers are making a critical mistake. They focus too heavily on budget when developing their campaigns and completely neglect something far more important: their media plan. For your campaigns to be...

Media Planning 101

By Hannah Hill on Tue, Apr 22, 2014 @ 10:59 AM in media planning

Selecting the right media platforms to advertise your products or services can be a daunting task and requires time, energy and strategy. A “set it and forget it” approach isn’t going to prove very successful as media planning should never be put on...