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3 Steps to Finding the Right Media Buyer for Your SMB

By Jenna Bruce on Mon, May 22, 2017 @ 02:09 PM in integrated marketing plan, media buyer, media planning, media planning agency, partnership

We’re often asked why a company should work with a media buyer when they can execute their own media buys. After all, media buyers are an added expense to a sometimes already-tight advertising budget.

Think of it this way: you can technically gut...

How to Select the Right Media Planning Agency

By Jenna Bruce on Wed, Sep 02, 2015 @ 09:17 AM in media buying, media planning, media planning agency

If you’re a small- to medium-sized company, you know firsthand that a careful and strategic media campaign can help grow your business from a local player to a national brand. That’s the good news. The bad news is, launching a successful media...