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6 Old School Advertising Techniques Today’s Entrepreneurs Should be Leveraging

Posted by Jenna Bruce on Wed, Mar 08, 2017 @ 01:06 PM

When it comes to advertising techniques, digital technology has continued to evolve and offer (read: inundate us with) a plethora of effective tools. But, more often than not, these new, shiny techniques draw focus and attention away from traditional techniques that have been working for more than 100 years.

If you’re an entrepreneur looking to get ahead of the competition, don’t forget to use some (or all) of the following old school advertising techniques.

  1. Phone Calls

Startups must spend a good chunk of time and money on acquiring new business. But that doesn’t mean they shouldn’t spend any time or money on keeping the business they already have. Retaining current customers builds your bottom line and these loyal fans act as brand ambassadors – stirring up new business on your behalf by word-of-mouth and social media testimonials.

Picking up the phone and reaching out to customers is a highly-effective way of keeping your happy customers happy and fixing whatever it is that makes some customers not-so-happy. Making a dozen or so calls each month is a great way to retain business.

  1. Direct Mail

No one really gets or reads snail mail anymore. People choose to go paperless and have their utility bills and mortgages automatically paid each month. And why write a letter when you can stay in touch with friends and family via email or Facebook updates?

But the thing is, we all really love getting mail. There’s just something about opening that mailbox, reaching in, and pulling out something that piques our interest. Direct mail is finally starting to have its heyday because it finally has a chance to stand out and make a statement.

Consider sending out announcements about upcoming sales, or, better yet, coupons. Also, adding a personal note thanking customers for their business is always a nice touch.

  1. Print Ads

Whoever said print was dead was either lying or uninformed. Print is very much alive and well and should absolutely be a part of your integrated campaigns. Print can be incredibly effective at reaching baby boomers and higher-income consumers. And, if your product or service speaks directly to a particular audience, you will most likely find a magazine who caters to your prospects.

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  1. Email Marketing

Email marketing has taken a backseat since social media marketing became all the rage. While organizing subscriber lists and creating content that is highly-relevant to each segment takes time, this channel can be a large source of your business.

 

  1. Networking

Good Ol’-fashioned networking is the oldest form of marketing but still one of the most powerful ways to grow your business. Attending conferences will put you in touch with influencers, potential partners and clients, and existing clients as well. If you are not the outgoing type, find someone within your organization who is naturally social and charismatic who can represent you at these important meet-and-greets.

  1. Speaking Engagements

More than ever, what consumers are looking for is thought leadership. And, while there are numerous online channels for growing your reputation as an industry expert, there’s nothing quite like standing in front of an audience and sharing your knowledge in person. This not only shows you off as an expert on your subject but also helps to instantly form trust between prospects and your organization.

Sometimes being the hip, new, happening kid on the block means going against the herd mentality and kicking it old school. As an entrepreneur, if you incorporate some or all of these timeless advertising techniques into your strategy, you’ll have a much better chance of pulling ahead of the competition and building a loyal following.

Topics: advertising, networking, printadvertising, emailmarketing

Measuring Success: Why your Relationships Matter

Posted by Molly Carnicom on Thu, Feb 23, 2012 @ 12:00 PM

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‘It’s not what you know, it’s who you know.’ Whether you know this statement to be true or not you’ve probably heard it more times than you can count. But did you ever think you would be measuring your personal and professional success off the relationships you have made?

Typically, people measure business success based on what outcome is achieved rather than the relationships made along the way.  Take a look at your or your businesses current accomplishments. Have you reached those based off experience and relationships or solely off your knowledge and resources?  Ensitute is breaking the typical college mold and implementing a solution that allows individuals to learn and build professional relationships simultaneously. Ensitute is a two year program; the first year, participants fill basic administrative roles and interact with top-level executives. The second year, participants specialize in a certain business area at the same company. The desired end result is individuals will emerge with newly found relationships and marketable skills.

Should business success be measured on a relationship made? Of course it should. And the reason is you never know when that relationship will prove fruitful. It could be the next day, or it could be down the road when you need a reference, or maybe a job opportunity. Keith Ferrazzi, in his New York Times #1 Bestseller ‘Never Eat Alone,’ discusses the importance and value of creating, establishing and nurturing the relationships in your life. At Mediaspace we recently went through his book as a group and have put his practices into action.

Look for our blog next week that outlines how putting the idea of resourcefulness vs. resources, and fostering positive relationships as outlined by Ferrazzi is making an impact on our business. And learn some ways how it could impact yours.

How do you find yourself measuring your success? Let us know in the comments section below

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Topics: success, networking

Things You Need to Know to be a Successful Networker: Part Two

Posted by Amy Xiong on Mon, Sep 12, 2011 @ 06:35 AM


At Mediaspace Solutions we understand the significance of networking. This starts from the top down. Our CEO, Scott Jagodzinski, has obtained all of his jobs through networking and was also able to have breakfast with Steve Nash as a special treat for his son on their trip to Arizona.

Networking is our main mode of recruiting and we fill most of our positions through recommendations from current employees and people in their networks. This helps us maintain our culture and find great employees. These things don’t happen by chance. Scott Jagodzinski wasn’t able to meet Steve Nash, because he is luckier than the rest of us. He was able to connect with Nash because he set out to find a way to meet Steve Nash. Jagodzinski knew he would be in Arizona and contacted his friend who lived in that area asking if any of them knew Nash. No one did, but his friend knew someone who was the architect for Nash’s house. It all started with asking, and in the end he was able to make this happen.

It’s important to maintain your relationships; you shouldn’t just be contacting people when you need something. You need to add value to your relationships, if you know someone is looking for something offer it before they ask.

At Mediaspace Solutions, we maintain our relationships through quarterly pub events. We invite local business owners and leaders to join us for cocktails and appetizers. It’s a great chance to catch up and provides opportunities for all attendees to increase their network. The key with this type of event is not to have everyone pitch their business or sell their products. That is a mistake some people make when attending networking events.

You don’t want be a networking jerk.

 

Don’t just focus on the short term gain, think about the long term. When you meet new people, it’s important to ask a lot of questions and take the role as a listener. You will learn a lot about this person and make it more enjoyable for them as most people like to talk about themselves. If you know who you are meeting before hand, it is also wise to do a bit of research. Look them up on Google them or find them on Facebook, LinkedIn, or Twitter. It’s also important to be familiar with current events or what’s happening in the industries of the people you are meeting with. This helps carry the conversations and eliminate the uncomfortable silence. Additionally, keep an open mind when you meet people, don’t be judgmental.

We have close relationships with our clients as well. All of our clients matter to us no matter how big or small or how long they have been working with us. If we see or find anything relevant to them, we forward that information on to them. Mediaspace makes sure all the information we provide adds value. It helps create a positive association about us and keeps us top of mind. Because of the strength of the relationships we have with our clients, they have referred us to other clients and informed us of some great business opportunities within their organizations as well.  

Social media is a great networking tool to help you maintain your contacts, but don’t rely on this as your only way of maintaining relationships. Take a more proactive approach and focus on the long term relationship you can develop.

Topics: networking, Scott Jagodzinski