What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Can You Afford to Advertise in the Newspaper? (Can You Afford Not To?)

By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper ads, newspaper, newspaper buying, frequency of newspapers ads

Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in local newspaper advertising, magazine advertising, magazines, creative print ads, innovative print ads, newspaper, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

Determining the Right Media Mix for Newbies

By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in Media Mix, marketing, target audience, marketing goals, newspaper, print media

 

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...

The Newspaper Industry Needs a Fixer like Olivia Pope

By Hannah Hill on Tue, Mar 11, 2014 @ 08:29 AM in newspaper industry, newspaper

As I mentioned in a previous post, I am a devoted fan of ABC’s Scandal. If you haven’t seen the show, you are missing out big time, but I’ll get you up to speed so the rest of this post makes sense. The political thriller features Olivia Pope and...

What if the Newspaper Were to Compete on a Reality TV Show?

By Hannah Hill on Tue, Oct 01, 2013 @ 10:28 AM in newspaper industry, newspaper advertising, newspaper, print industry

I religiously watch a couple reality television shows, namely Big Brother and The Bachelor/ette, and I’m not ashamed to admit it. You shouldn’t be either, so stop what you’re doing and come clean. Just fill in the blank: Hi, my name is _______ and...

Four Reasons Newspaper Advertising Still Matters to Your Business

By Hannah Hill on Tue, Jun 04, 2013 @ 12:13 PM in advertising strategy, newspaper advertising, successful print advertising, newspaper

Newspaper advertising is an important component of successful advertising campaigns. That’s right. Advertising in newspapers still yields results, at least for our clients. Included below are four reasons newspaper advertising should still matter...

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What If You Had Given Up Newspapers for Lent?

By Hannah Hill on Tue, Mar 26, 2013 @ 02:00 PM in newspaper industry, newspaper readership, newspaper advertising, newspaper

As the Lenten season comes to a close many of you will once again be able to enjoy chocolate, social media, your favorite alcoholic beverages and meat on Fridays. Click here to take a look at the 10 most popular items given up for Lent each year....

Mediaspace Solutions Chooses Newspaper Data Exchange

By Hannah Hill on Wed, Dec 05, 2012 @ 10:45 AM in mediaspace solutions, newspaper advertising, newspaper, NDX

December 3, 2012

Chesterfield, Missouri - NDX, the nation’s trusted advisor in newspaper product distribution data, was recently awarded a contract with Mediaspace Solutions in Hopkins, Minnesota. The agreement, a three year contract, will utilize...

International Newspaper Carrier Day

By Scott Olson on Thu, Oct 11, 2012 @ 03:34 PM in newspaper advertising, newspaper, international newspaper carrier day, national newspaper week

What Wayne Gretzky was doing before he became ‘The Great One’

It’s National Newspaper Week, in case you haven’t heard yet. If you’ve been reading our blog, you should know by now, because we’ve been talking about it since Monday. As a part of...

National Newspaper Week is October 8 to 13, 2012

By Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM in newspapers, newspaper industry, newspaper readership, newspaper advertising, newspaper

National Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things...