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A brew of marketing and advertising news for your insatiable knowledge palette

Do Your Print Ads Grab Attention Fast Enough?

Posted by Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook customers quickly.

Just how miniscule is the current human attention span?

Consider that the ordinary gold fish, swimming around and around and around in his tiny bowl, has an attention span of only nine seconds. And he STILL has us beat! Recent studies have found the human attention span is only eight seconds. It seems that along with providing convenient communication and funny cat videos, modern technology is distracting us.

The TIME survey found some major differences with attention spans among generations. For instance, 77% of people aged 18 to 24 responded “yes” when asked, “When nothing is occupying my attention, the first thing I do is reach for my phone,” compared with only 10% of those over the age of 65.

According to an article in Bloomberg Magazine, generation Z, those under the age of 19, are even more distracted. “They multi-task across five screens: TV, phone, laptop, desktop and either a tablet or some handheld gaming device, spending 41 percent of their time outside of school with computers of some kind or another, compared to 22 percent 10 years ago. Because of that they ‘lack situational awareness, are oblivious to their surroundings and unable to give directions’.”

No doubt you heard about the injuries that were sustained by some young people who were so involved in the Pokeman Go app, that they walked into traffic, tumbled off of ocean bluffs, and were even been robbed. That’s how distracted they were!

But what does all of this mean for today’s marketers?

It means you not only have to create print ads that convert, you’ve got to create print ads that grab people’s attention in the first place!

Here are a few tips to help you do it:

Use Smart Design

The quicker your readers can get information, the better. Design your print ads so that the eyes can easily move from one element to the next. Make it easy for your prospects to make the decision they want to find out more about your offer.

To do this, leverage the power of the inverted pyramid. Make sure you put your most important information at the top (or in the forefront), then trickle down to the least important information.

To figure out which information should be included, answer six basic questions: Who? What? When? Where? Why? How?

Make it Readable

Know what will make readers ignore your ad? If they feel they need to struggle to read it. Use clean type face that’s easy for the eyes to scan. Less is more in this scenario. The fewer words your prospect have to read the more quickly they’ll be able to determine if your offer relates to their needs.

Keep it Consistent 

When it comes to visual design, using the same fonts, colors and element styles will make it easy for your prospects to move through your ad because they won’t be forced to learn something new visually.

Make it Interactive and Engaging

People assume print ads and print collateral are boring compared to digital ads, but that does not have to be the case. Touch is one of the most satisfying sensory experiences, so use it to your advantage. Engage readers in this medium by using different textures, glosses or finishes that stand out and hold their attention.Two smiling women lying on the floor are both reading a magazine-1.jpeg

 

If you’ve been struggling to create print ads that capture and hold your prospects’ attention, we can help. Get in touch with us and we’ll help you design ads that make an impact on your audience and your bottom line!

 

 

Topics: magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads

Determining the Right Media Mix for Newbies

Posted by Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM

 

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right time. And the right way to do this is to use an optimum media mix.

But when it comes to determining the right mix of media, confusion generally abounds. How exactly do you integrate multiple channels to generate new sales and sustain customer value over time?

By following some specific guidelines.

  1. Understand Your Product or Service Value Proposition

Before you can determine what marketing mix is best you’ve got to understand the value proposition of your specific offer. Ask yourself a few questions:

  • What problem are you solving?
  • How do you solve it?
  • What other solutions are currently in the marketplace that you must differentiate yourself from?
  1. Use Discretion When Allocating Your Marketing Budget

Many business owners spend most their time focusing on what channels to use. While mixing channels cohesively is a big part of a successful integrated campaign, you’ve got to think about budget allocation as well.

Use any historical benchmarks you may have collected to plan your budget. Analyze this data to determine whether or not certain channels helped you reach your campaign goals. This will help you plan your budget accordingly.

  1. Know Your Audience

You’ll never pick the right marketing mix if you don’t know who it is you’re trying to reach. Who is your target market? What kinds of media do they consume? How do they like to be reached? How do they NOT like to be reached? Are you a B2B or B2C company?

It’s important to create a generic profile of your ideal customer. Jot down the different personas you wish to reach, then research which channels will most effectively get the job done.

  1. Mix it Up

They don’t call it a marketing mix for nothing. Get out of your comfort zone and get creative when it comes time to choose your channels. Take a look at the research you did on your target market. Where is the best place to reach them? Online? At trade shows? In the newspaper? Via flyers or direct mailers?

The list of marketing tools you can use today is almost endless, so don’t just pick one method or channel. Think bigger and combine print ads with social media, flyers and coupons with TV ads. And finally, be certain your brand is cohesive across all channels so that your audience instantly recognizes you.

  1. Set Realistic and Measurable Goals

In order to determine if your integrated campaign has been successful, you’ve got to be able to set realistic and measurable goals. Don’t assume that after the first run of a print ad you’re going to have 30,000 prospects calling your store. That’s not realistic. But having 100 new prospects call after the third run and using a customized 1-800 number will do the trick.

SMART-goals-1.png

In today’s global landscape, where brands must fight for consumer attention, marketers must be savvy and strategic in order to get their message heard. Using the right media mix will go a long, long way to reaching your marketing objectives in the coming year and beyond.

 

Download the CMO's Guide to Integrating Print and Digital MediaDownload our guide to hiring a media provider

 

Topics: newspaper, target audience, print media, marketing, Media Mix, marketing goals

The Newspaper Industry Needs a Fixer like Olivia Pope

Posted by Hannah Hill on Tue, Mar 11, 2014 @ 08:29 AM

As I mentioned in a previous post, I am a devoted fan of ABC’s Scandal. If you haven’t seen the show, you are missing out big time, but I’ll get you up to speed so the rest of this post makes sense. The political thriller features Olivia Pope and her team of crisis managers who seek to protect the public images of high-profile political clientele. Olivia Pope & Associates can fix anything. If you accidentally murder your husband in a fit of rage, Olivia can “fix” it. If your baby gets kidnapped by a Ukrainian mob, call Olivia and she will “fix” it. If you have an affair with one of your students and the press finds out, well, Olivia can “fix” that, too. As you The Newspaper Industry Needs a Fixer like Olivia Popecan see, Olivia has fixed a lot of problems and the newspaper industry may just be her next client. If the newspaper industry were to enlist Olivia Pope to solve its problems, here are some of the steps she would take.

Encourage Newspapers to Become Trendsetters

Kerry Washington’s character Olivia has become a trendsetter showcasing the latest fashions from Diane von Furstenberg, Armani and everyone in between. Her style is cutting edge, yet still classy, and every female viewer is envious of her wardrobe.

The newspaper industry would be wise to follow Olivia’s fashion advice and adopt new trends hot off the runway, so to speak. Adopting mobile is one way a newspaper can redefine itself as a trendsetter and evade the impending death everyone seems to be talking about. We recently published a blog post about why the newspaper industry can’t ignore mobile platforms, so give it a read and learn how the New York Times has become a trendsetter in the industry.

Get the Support of the President

One of the many reasons Olivia is able to solve her clients’ problems is because President Grant trusts her and is able to provide the resources needed to fix even the most impossible of The Newspaper Industry Needs a Fixer like Olivia Popeproblems. Olivia has Fitz in her back pocket. (Sometimes he’s in her front pocket, but we won’t get into that here because this blog is rated PG.)

I’m not saying your newspaper needs to buddy up with President Obama, but it wouldn’t hurt to make friends with others in the industry and get their support. Caroline Little, president and CEO of the Newspaper Association of America, would be a good person to have on your side. The NAA mediaXchange is “the largest annual gathering of industry executives in North America” and the conference takes place next week in Denver. If you’re headed to the conference, take advantage of the opportunity to network with your peers and see if you can come up with a solution to turn the industry around. Our team will be there and we’re sponsoring the opening reception Sunday night, so stop by and say hello.

Be a Gladiator

Olivia and her team refer to themselves as gladiators in suits. Like the gladiators of ancient Rome, they are trained to fight and win. They do not give up, even when the walls are closing in, and neither should newspapers. The industry needs to evolve and adapt to remain afloat.The Newspaper Industry Needs a Fixer like Olivia Pope Suit or no suit, be a gladiator and do whatever it takes to keep your newspaper alive.

While Olivia Pope is a fictional character, her tactics might be enough to get the ball moving in the right direction. Stay ahead of industry trends, get support from within and fight to keep the presses rolling. When you have accomplished all three, go ahead and celebrate Olivia-style with a glass of red wine and a bowl of popcorn.

Download the CMO's Guide to Media Buying

RELATED POSTS:

  1. Why the Newspaper Industry Can’t Ignore Mobile Platforms
  2. What if the Newspaper Industry Were to Compete on a Reality TV Show?
  3. Print is Not Dead and Other Lessons I’ve Learned This Year
  4. Newspaper Purchase as Butt of the Joke is a Sign of Life for Industry
  5. What If You Had Given Up Newspapers for Lent?

Hannah Hill is a marketing specialist at Mediaspace Solutions. Her marketing experience includes writing, inbound marketing, social media and event management. You can connect with Hannah on LinkedIn, Facebook or Google+.

Topics: newspaper industry, newspaper

What if the Newspaper Were to Compete on a Reality TV Show?

Posted by Hannah Hill on Tue, Oct 01, 2013 @ 10:28 AM

I religiously watch a couple reality television shows, namely Big Brother and The Bachelor/ette, and I’m not ashamed to admit it. You shouldn’t be either, so stop what you’re doing and come clean. Just fill in the blank: Hi, my name is _______ and I’m addicted to reality TV. Type that sentence into the comments section if you’re really feeling brave. Okay, now that we’re being honest with one another, let’s continue. There’s something about these shows that draws me in and keeps me glued to the screen from the season premiere to the drama-filled-tear-jerking finale each and every year. Maybe it’s all the backstabbing, deceit, and if we’re lucky, the possibility of a fairy tale ending. Reality TV shows capture my attention week after week and always seem to make their way to the water cooler. But I’ve always wondered (okay, maybe not always) what would happen if the newspaper were to compete on a reality TV show? Would the newspaper outlast the other houseguests to win the $500,000 grand prize or get the final rose and live happily ever after? Let’s talk game.

Big Brother

I’m willing to bet the newspaper would be nominated for eviction early in the game, given the recent reports of the industry. But don’t forget about the Power of Veto. The newspaper industry would kick butt in every POV competition because that’s what it’s doing in the realWhat if the Newspaper Were to Compete on Big Brother? world. Newspapers have been on the dreaded chopping block for years and yet they remain a powerful medium for advertisers. The newspaper is a strong competitor and it isn’t just going to step aside and let other media sail on through to finale night. Newspapers have redefined their strategies to remain afloat. If you watch Big Brother, you know the houseguests are constantly revamping their strategies to improve their chances of winning the game. Stagnancy is not a good idea in the Big Brother house, nor is it a good idea for newspapers. Whether a “have” or a “have not,” newspapers will continue to compete to ensure longevity. Just look at what four publications are doing to overcome obstacles and secure their future in the industry.

The Bachelor/ette

It’s no surprise why the newspaper would want to be a contestant on the Bachelor/ette. Everyone (and thing) deserves a shot at love and I bet some of you love your local newspaper. I mean, what’s not to love? The newspaper wouldn’t have to go on any awkward What if the Newspaper Were to Compete on The Bachelorette?two-on-one dates because it fully captivates its audience. Aside from drinking a cup of Joe, there’s not a whole lot you can do while reading the paper. This gives newspapers an advantage compared to other media like television. According to eMarketer, “Consumers’ attention is more divided than ever as media multitasking becomes the norm…TV remains at the center of this multitasking, but more often than not, there is another screen more directly in front of the viewer." This simply is not the case with newspapers. You can develop a solid, uninterrupted relationship with a newspaper quicker than you can when you consume multiple forms of media at the same time. For that reason, I think the newspaper would be accepting roses left and right. Plus it’s mature, unlike some of the contestants of seasons past (Tierra, anyone?). And how about that proposal at the end of a sappy season of The Bachelor? Newspapers promise to deliver and remain loyal to readers until death do us part.

While we don’t have any eBooks containing the inside scoop on how to win Big Brother or find love on The Bachelor/ette, we do have a variety of helpful resources relevant to the newspaper industry. Download ‘Proven Methods for Reaching Affluent and Educated Consumers’ to learn how newspapers can help you reach some of the most sought after demographics. Also, learn how you can take advantage of integrating print and digital media into your advertising mix when you download ‘The CMO’s Guide to Integrating Print and Digital Media.’ If you’re interested in maximizing your newspaper advertising budget, let us know.

Download Proven Methods for Reaching Affluent and Educated Consumers Download the CMO's Guide to Integrating Print and Digital Media

RELATED POSTS:

  1. What If You Had Given Up Newspapers for Lent?
  2. Note to Newspaper Critics: Stop Talking Out of Both Sides of Your Mouth
  3. Four Reasons Newspaper Advertising Still Matters to Your Business
  4. Newspapers Experiencing Success (Current Headline, Not 1987)

Hannah Hill is a marketing specialist at Mediaspace Solutions. Her marketing experience includes writing, inbound marketing, social media and event management. You can connect with Hannah on LinkedIn, Facebook or Google+.

Topics: newspaper advertising, newspaper industry, newspaper, print industry

Four Reasons Newspaper Advertising Still Matters to Your Business

Posted by Hannah Hill on Tue, Jun 04, 2013 @ 12:13 PM

Newspaper advertising is an important component of successful advertising campaigns. That’s right. Advertising in newspapers still yields results, at least for our clients. Included below are four reasons newspaper advertising should still matter to your business.

1.     Newspapers have a highly educated and affluent audience.Advertise in newspapers to reach affluent audiences

Studies show newspaper readers have more discretionary income than non-readers. This means they have more money to spend on entertainment, eating out, travel, you name it. According to the Ipsos MediaCT’s 2012 Mendelsohn Affluent Survey, 82% of those with household incomes of $100K+ read at least one of the 150 measured print publications. When advertisers utilize newspapers as part of their media strategy they are more likely to swing some of that extra cash their direction. Additionally, newspapers attract the highly educated or at least those who know how to read. If you are looking to reach smart, wealthy consumers, then download our white paper to learn how newspaper advertising can help you achieve your goals.

2.     Newspaper sections provide advertisers with unique targeting opportunities.

Newspapers are segmented by section which allows readers to easily flip to their desired section whether main news, business, sports, travel or entertainment and read whatever appeals to their interests. Within each section advertisers can strategically place ads that coincide with the subject matter. For example, an ad for Carnival Cruise Lines would have a better chance of success if placed in the travel section as opposed to the main news section next to a story about a shipwreck or power outage. When advertisers take the time to strategically place ads within a newspaper, they are able to target their desired audience much more effectively while still reaching the masses.

3.     Newspapers are said to be more credible than any other medium.

Credibility is important, especially when it comes to advertising. If your audience doesn’t believe the messaging in your ads, then they are not going to be moved to action. It doesn’t take a rocket scientist to figure that one out. Consumers consider newspapers to be more credible than any other medium. In the 2013 installment of “How America Shops and Spends,” a research report compiled by Frank N. Magid Associates, newspapers ranked first for “most believable and trustworthy.” So why not take advantage of advertising in this trusted form of media? Readers will be more receptive to your advertising if they believe the messaging to be true, so aligning your ads with credible newspaper content may be just the ticket.

4.     Consumers look to newspapers to help with purchasing decisions.

According to “How America Shops and Spends 2013,” more than 80 percent of adults took action (became aware of a sale, clipped a coupon, visited a store or discussed with friends and family) after seeing an ad in the newspaper, regardless of section. And more than half made a purchase. “This research reaffirms the power of newspaper advertising to engage consumers, and what’s more, its ability to drive them to take action,” said Caroline Little, President and CEO of the Newspaper Association of America. When you advertise in newspapers, you get your products or services in front of readers and present them with options to consider prior to their next purchase.

There you have it. Newspaper advertising should still be a component of your advertising strategy unless, of course, you don’t want your ads to reach the money spenders who trust newspapers to help them with future purchasing decisions. If you’re looking to maximize your newspaper advertising budget, contact us.

Free eBook: The Benefits of Print Advertising

Hannah Hill is a marketing specialist at Mediaspace Solutions. Her marketing experience includes writing, inbound marketing, social media and event management. You can connect with Hannah on LinkedIn, Facebook or Google+.

                                     

Topics: advertising strategy, newspaper advertising, successful print advertising, newspaper

What If You Had Given Up Newspapers for Lent?

Posted by Hannah Hill on Tue, Mar 26, 2013 @ 02:00 PM

As the Lenten season comes to a close many of you will once again be able to enjoy chocolate, social media, your favorite alcoholic beverages and meat on Fridays. Click here to take a look at the 10 most popular items given up for Lent each year. This blog post explores a hypothetical question: What if you had given up newspapers for Lent? I know newspapers didn't make their way onto the top 10 list this year, but let’s suppose for a minute they had. If you had given up newspapers, whether as a consumer or an advertiser, what would you have missed?

Here are some of the headlines you would have missed had you simply stopped reading the paper during the past few weeks:

  • “A New World Pope”
  • “Busted: Hair Salon Bandit Charged with 11 Counts of Robbery”
  • “Two Men Who Won’t Blink”
  • “Freed to Kill by Police Blunders”
  • Patrick Wins Pole, Makes Hisstory” (At first glance, I thought this story was about a snake; not NASCAR driver Danica Patrick. This typo appeared on the front page of USA Today February 18, 2013.)
USA Today typo

Yes, you might have kept up to speed on the latest happenings by tuning into your local news broadcast each night, listening to the radio on your way into work or scrolling through your Twitter feed while pumping gas at the local gas station, but without a newspaper, especially a local paper, you wouldn’t be as connected to your community or its local businesses.

Now let’s consider this hypothetical from an advertising standpoint. Advertisers, below are a couple examples of what your competitors were running in the newspaper while you were sitting on the sidelines:

Game of Thrones newspaper ad
What if you had given up newspapers for Lent?

So, the moral of this story is when a newspaper dies, we all lose. The Boston Phoenix, one of Boston’s weekly newspapers, announced March 14 that it was ceasing operations and liquidating its assets. Joe Fitzgerald of the Boston Herald had this to say of a community paper after learning the news: “It’s informative, annoying, provocative and vigilant, constantly stirring the pot of civic awareness, constantly poking at apathy, or at least that’s what it’s supposed to do, and the Phoenix did it well.” The loss of a weekly newspaper like the Phoenix will be felt by the entire Boston community as well as the local advertisers who counted on the newspaper as a vehicle for reaching their consumers. Let’s not forget that Thomas Jefferson once said, “Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.” Jefferson probably rolled over in his grave at the news of the latest death in the newspaper industry, and I don’t blame him. It’s pretty upsetting stuff.

Hopefully none of you have given up on newspapers, even if just for Lent, because they are a part of our culture, a reliable source of news and the ticket to reaching the most affluent consumers. Download our white paper ‘Proven Methods for Reaching Affluent and Educated Consumers’ today to learn how to utilize print media to achieve success.

Download Proven Methods for Reaching Affluent and Educated Consumers

Hannah Hill is a marketing specialist at Mediaspace Solutions. Her marketing experience includes writing, social media and event management. You can connect with Hannah on LinkedIn, Facebook or Google+.

Topics: newspaper advertising, newspaper readership, newspaper industry, newspaper

Mediaspace Solutions Chooses Newspaper Data Exchange

Posted by Hannah Hill on Wed, Dec 05, 2012 @ 10:45 AM

December 3, 2012

Chesterfield, Missouri - NDX, the nation’s trusted advisor in newspaper product distribution data, was recently awarded a contract with Mediaspace Solutions in Hopkins, Minnesota. The agreement, a three year contract, will utilize NDX SOURCE, a comprehensive archive of national newspaper advertising product information. SOURCE is the heart of the NDX platform of products that includes: 

  • Real-Time newspaper distribution counts for preprint products offered
     
  • Home Delivery, Single Copy, Select Market Coverage, Opt-In, Non-Subscriber, Niche Publications, Community Newspaper and more
     
  • ZIP Code Level Projections (Sub-ZIP where offered)
     
  • Audited Comparative Data
     
  • Multiple periods of projections
     
  • Holiday distribution projections

"We look forward to continuing to build our relationship with NDX," said Scott Miraldi, Vice-President, at Mediaspace. "NDX was selected based on their experience in the media industry, as well as the robust information that SOURCE provides in media analytics and placement. SOURCE has already created some internal efficiencies and we’re excited to build on that in the coming weeks and months."
 
"We are honored to be selected by Mediaspace and are eager to provide high quality, accountable, timely information to Mediaspace to enhance their business model," said Mark Hawley, CEO for NDX. 

About Newspaper Data Exchange (NDX)
Using next generation technology, NDX is the industry’s largest, most comprehensive and up-to-date archive of newspaper product and distribution information. Clients use NDX’s leading edge SOURCE database to improve the efficiency, depth of coverage, and timeliness of critical publisher advertising data. To learn more about NDX, visit www.ndxus.com.

About Mediaspace Solutions
Mediaspace Solutions works with national and regional advertisers to successfully reach their target markets. Mediaspace maximizes advertising budgets, increases ROI and reduces operational drag. We do this through expert talent, incredible service and proven buying strategies.

Topics: mediaspace solutions, newspaper advertising, newspaper, NDX

International Newspaper Carrier Day

Posted by Scott Olson on Thu, Oct 11, 2012 @ 03:34 PM

What Wayne Gretzky was doing before he became ‘The Great One’

NEWSPAPER BOYIt’s National Newspaper Week, in case you haven’t heard yet. If you’ve been reading our blog, you should know by now, because we’ve been talking about it since Monday. As a part of National Newspaper Week, the Newspaper Association of Managers, along with the Newspaper Association of America have designated Saturday, Oct. 13 as International Newspaper Carrier Day.

Remember the days when 10-year-olds on their Huffy’s rode around the neighborhood every morning and delivered the paper? No? Me neither. Now all I see is car tracks in the snow when I go to get my paper in the morning. However, there was a day when the boys and girls of America started their working lives with a good ol’ fashioned paper route. And not just little Tommy from down the street who grew up, left the neighborhood, and no one ever heard from him again.

In fact, some of our most famous leaders entered the American workforce hucking their local fishwrap and delivering the day’s news to homes and businesses throughout this great land. So many big-name Americans (and Canadians) carried the news of Neil Armstrong’s first steps on the moon, the attack on Pearl Harbor, and the Wright Brother’s first foray into the sky, that they created a hall of fame designated for this group. Don’t believe me? Check out the list of inductees to the Newspaper Carriers Hall of Fame. On the list you’ll find Martin Luther King, Jr., Warren Buffet, Walt Disney, President Harry S. Truman, and Wayne Gretzky. Ever heard of those guys? I thought so.

You might be thinking, ‘That’s all fine and dandy, but newspapers are dying, so who cares?’ Actually, that’s not the case. If you take a look at the president of the NAA’s article on the future of newspapers, she thinks it’s bright. And, our friends over at Borrell’s just came out with a prediction that newspaper ad revenue will actually rise in 2013. That’s something we haven’t seen since 2006. Want to learn more about the benefits of advertising locally? Me too. The great thing is we’ve put together the ‘Ten Benefits of Local Advertising,’ and you can download the report for free. Just click the link above or the button below. Happy reading.

Download the 10 Benefits of Local Advertising eBook

Topics: newspaper advertising, newspaper, international newspaper carrier day, national newspaper week

National Newspaper Week is October 8 to 13, 2012

Posted by Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM

the connection with newspapermedia thumbnailNational Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things off with the attached infographic. My guess is when you dig in and read what's in there, more than once will you say to yourself, 'Really, I didn't know that.' I know for me some of this information was new, and I live this stuff every day.

Take a look at the infographic and click on it to make it bigger. When you're done, tell us in the comments what you find the most surprising. Be sure to check back tomorrow for part three in our three part series on the benefits of local media, and all week as we continue participate in National Newspaper Week.

Topics: newspaper advertising, newspaper readership, newspaper industry, newspapers, newspaper

Blue Sky Collective launched to advance newspaper advertising

Posted by Scott Olson on Tue, Sep 11, 2012 @ 04:20 AM

Mediaspace Solutions’ Blue Sky Collective, a group of newspaper ownership groups working together to drive fresh ideas for advertisers, recently launched. The intent of the group is to have regular meetings to identify industry pain points, develop nationally scalable solutions and generate new ideas.Blue sky collective

The first Blue Sky Collective consisted of representatives from: Cox Media Group, Digital First Media, Mediaspace Solutions, New York Daily News, Star Tribune and Tribune 365. The group met for a day-and-a-half with the outcome of creating a “grand idea a client looks at and says, ‘WOW what a great idea,’” said Dave Chiappe, National Director, Sales, at Tribune365. In addition, Joel Eisfelder, Sales Development Manager at Star Tribune, is “most excited about creating a process that allows us to continue to engage brands with new solutions.”

“We deal with hundreds of newspapers every day. What we read about the industry and what we experience are two different things,” said Scott Jagodzinski, CEO at Mediaspace Solutions. “As a collective we can create and pave new roads for advertisers to reach newspaper audiences and a further stabilization of our community, in both print and digital platforms.”

The group plans to meet again October 15 and 16 in Chicago. If you’re interested in joining the Blue Sky Collective or would like to learn more, send an email to Amee Tomlinson at atomlinson@mss-mail.com.

Topics: mediaspace solutions, newspaper advertising, newspaper