What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

16 Best Practices for Insert Media Advertising

By Jenna Bruce on Tue, Aug 11, 2015 @ 09:14 AM in newspaper inserts

Insert media is the ultimate form of insider marketing. By sending your offers as part of the delivery of an already trusted merchant, prospects see your creative in the most positive possible light. Here are 16 best practices to put your marketing...

4 Reasons Newspaper Inserts Are Highly Effective in the Digital Age

By Jenna Bruce on Tue, Jul 21, 2015 @ 08:53 AM in newspaper inserts

As a marketer, you may be surprised to learn that today’s consumers still turn to traditional media despite an increase in their digital media consumption habits. According to a Coupon Trends report by Inmar, coupons are still the most powerful...

Newspaper Inserts vs. ROP Ads: Which Offer More Benefits?

By Jenna Bruce on Tue, Feb 17, 2015 @ 09:17 AM in newspaper advertising, newspaper inserts

According to Nielsen’s 2013 National Cross-Media Engagement Study, newspapers took top honor when participants were asked their opinions about the most effective advertising channels, scoring higher than TV, radio, and yes, even the Internet. The...

2

The Advantages of Advertising with Newspaper Inserts

By Jenna Bruce on Thu, May 01, 2014 @ 12:45 PM in newspaper inserts

While many CMOs have totally migrated their advertising energies to the Internet because of its cost effectiveness and reach potential, print still remains a powerful component of any ad campaign. However, numerous advertisers who recognize the...

Newspaper’s Integral Role in Black Friday Advertising

By Scott Olson on Thu, Nov 21, 2013 @ 09:14 AM in newspaper advertising, newspaper readership, black friday, newspaper inserts, newspaper ads

For the last two weeks we’ve been telling you about the importance of newspaper advertising and why marketers need to be including print publications in their mix. We started by focusing on newspaper publications’ readership and how people engage...

Why Your Ads Better Be in the Newspaper for Black Friday - Part 2

By Scott Olson on Thu, Nov 14, 2013 @ 11:19 AM in newspaper advertising, newspaper readership, black friday, Nielsen, newspaper inserts, newspaper buying services

In case missed it, last week we kicked off this mini-series on why your ads need to be in the newspaper before Black Friday. We started off by talking about the first two reasons: people read the newspaper and are engaged with it. Now let’s wrap...

2

Why Your Ads Better Be in the Newspaper for Black Friday

By Scott Olson on Thu, Nov 07, 2013 @ 12:16 PM in newspaper advertising, newspaper readership, black friday, Nielsen, newspaper inserts, newspaper buying services

Chances are you’ve already developed your entire holiday advertising program, including your plans for Black Friday and Cyber Monday. Let me get right to the point and then you can continue reading to determine exactly why newspaper should be part...

How to Use Print and Digital Coupons to Advertise Your Business

By Hannah Hill on Tue, Mar 12, 2013 @ 12:34 PM in direct response advertising, newspaper inserts, preprints, coupons

I start every Sunday morning the same: sifting through the insert section of the newspaper while eating my breakfast. It’s my own personal breakfast of champions. Money saving champions, that is. As a fairly recent college graduate who is currently...

2

How the Valassis/USPS Deal Affects Newspaper Advertising

By Scott Olson on Sat, Sep 08, 2012 @ 10:13 AM in newspaper advertising, newspaper inserts, preprints

Much has been written about the deal between Valassis and the United States Postal Service. Below is Mediaspace's view of the deal along with our viewpoint and the opportunity this deal presents. Give it a read and let us know in the comments how...