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A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in online, social media, online advertising, social media engagement, integrate print and digital, Twitter, Facebook

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Blackout Wednesday: the Day the Internet Lashed back to Protest SOPA

By Molly Carnicom on Thu, Jan 26, 2012 @ 04:52 PM in online, electronic mail

Noticed anything different lately on the Internet? Chances are some of your most frequently visited websites had a ‘blackout’ last Wednesday to protest the Stop Online Piracy Act (SOPA).

What does SOPA entail exactly? Great question. The new bill,...


Challenging Assumptions: Reader Retention in Print vs. Online Media

By Molly Carnicom on Thu, Jan 12, 2012 @ 12:00 PM in online, tablet, newspapers, print

Now that 2011 has ended, you can take a look at what mediums worked best for engage audiences and determine:  What worked? What didn’t work? A recent study conducted by the University of Oregon answers an interesting question: Does reader engagement...