What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in online, social media, online advertising, social media engagement, integrate print and digital, Twitter, Facebook

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

How Do I Know My Online Ads Are Actually Being Seen?

By Jenna Bruce on Tue, Mar 03, 2015 @ 07:28 AM in digital advertising, online advertising

We get this question a lot from clients and it’s a good one. If you’re spending money on certain campaigns and strategies, you need to know whether or not you’re getting a return on that investment. Sadly, many advertisers are spending and getting...

Online Video Advertising Is On the Rise

By Hannah Hill on Tue, Nov 05, 2013 @ 10:22 AM in online advertising, video advertising, online video advertising, pre-roll video advertising

The Interactive Advertising Bureau recently polled 5,000 U.S. advertising executives and found that 75% plan to modify their budgets and shift advertising dollars from television to digital video ads in the next 12 months. Whether they plan to...

The Importance of Digital Advertising at the Zero Moment of Truth

By Hannah Hill on Tue, Sep 03, 2013 @ 12:37 PM in digital advertising, online advertising, zero moment of truth, ZMOT

Google uses the term Zero Moment of Truth to define the moment when you grab your laptop, mobile phone, tablet or other device to learn more about a product or service before deciding whether or not to make a purchase. In that moment (or moments) of...

The One Online Spending Trend You Need to Pay Attention to

By Scott Olson on Thu, Aug 02, 2012 @ 02:33 PM in advertising, online advertising, direct response

It’s been well documented that since the beginning of the Internet, marketers and advertisers have used the platform for direct response advertising. The thought here is ‘People are online. They have their credit cards. If I can get them to...