What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Valuable Marketing Lessons from Ferris Bueller

By Jenna Bruce on Mon, Sep 03, 2018 @ 10:00 AM in big data, lead nuturing, personalization, customer engagement, analytics

It’s that time of year again. The leaves are starting to turn, the air is filled with cooler breezes, and kids everywhere are driving their parents nuts as they shop for 5-subject notebooks and the latest fall fashion trends.

It’s back to school...

Data-Driven Marketing – Is it Just Hype?

By Jenna Bruce on Mon, Jul 02, 2018 @ 10:00 AM in anayltics, big data, data research, personalization

As a business owner, you’re constantly looking for ways to create scalable, repeatable marketing processes and to ensure each campaign is relevant to your target audience. Leveraging the mounds of data at your disposal will help you achieve these...

The Why and How of Personalized Healthcare Marketing

By Jenna Bruce on Mon, May 21, 2018 @ 10:00 AM in data research, healthcare, analytics, personalization

Brands like Amazon, Facebook and Spotify figured out long ago that personalization and individualized content create a better, more satisfying user experience. And for today’s consumers, that’s all that really matters.

Consumers of healthcare are no...

The Benefits of Data-Driven Marketing

By Jenna Bruce on Mon, May 14, 2018 @ 10:00 AM in big data, anayltics, data research, personalization, ROI

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

5 New Ways to Engage Your Customers in the New Year

By Jenna Bruce on Tue, Jan 09, 2018 @ 10:00 AM in customer engagement, social media, personalization, analytics

Gone are the days when advertisers could think in terms of simply getting the right sales message in front of the right audience. Today’s consumers expect brands to engage them and meet their needs in real time. This means advertisers must shift...