What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Are Your Print Ads Converting?

By Jenna Bruce on Mon, Aug 13, 2018 @ 10:00 AM in conversion rate, call-to-action, print ads, newspaper ads

Here’s some good news: According to a study by Benchmarking for Newsworks, one that covered 500 econometric models, print ads significantly increase the effectiveness of a marketing campaign. In fact, the study revealed that advertising with...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in print media buying, budget, ROI, print ads, media buyer

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in partnership, print ads, print advertising, marketing goals, competing clients, results, local marketing

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

How Much Does Direct Mail Marketing Cost?

By Jenna Bruce on Mon, Jul 31, 2017 @ 12:45 PM in direct mail, print, advertising, print ads

Did you hear the news? Print is dead. Did you hear the other news? The idea of print being dead is completely bogus.

Data continuously shows that consumers respond favorably to direct mail. And here are some stats to back that up:

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in local newspaper advertising, magazine advertising, magazines, creative print ads, innovative print ads, newspaper, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

How to Mix Media Like a Pro

By Jenna Bruce on Mon, May 15, 2017 @ 01:59 PM in Media Mix, integrated marketing, target audience, targeting, print ads, advertising

Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.

Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...

10 Reasons No One's Reading Your Advertisement

By Jenna Bruce on Tue, Jul 19, 2016 @ 01:30 PM in print ads

One of the biggest complaints we hear from prospective clients is that they are getting very little return on their print campaigns. Many admit that after running ads in the local newspaper, they get little, if any, phone calls.

“It’s as if no one...

Where to Position Your Print Ad for Maximum Exposure

By Jenna Bruce on Tue, Jul 12, 2016 @ 10:30 AM in print ads

Just because you’ve spent an innumerable amount of time carefully crafting your advertisement – making sure your headline grabs attention, your typography allows for easy reading, and your images and layout direct your readers’ eye to your...


6 Absolute Rules of Effective Print Ads

By Jenna Bruce on Tue, Mar 15, 2016 @ 02:30 PM in print ads

Being media buyers, we read all sorts of print ads every single day. Some are pretty good, but if we’re going to be honest, the majority are weak. Many of our clients have come to us with dismal campaign ROI, not recognizing that their ads were the...

Printing Myths VS Print Reality

By Jenna Bruce on Tue, Feb 16, 2016 @ 11:35 AM in print ads

The printing industry has been around for hundreds of years. Despite other mediums that have come along and disrupted this traditional channel, print has evolved and adapted and continues to bring advertisers big returns on their investments.