What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

9 Reasons to Include Print in Your Marketing Mix in 2019

By Jenna Bruce on Mon, Nov 19, 2018 @ 10:00 AM in print ads, print advertising, Media Mix, ROI

The 1990s gave us boy bands and pop divas, ripped jeans and combat boots, and must-see TV shows like Friends and Seinfeld. Oh, the 90s also gave us a little something called the internet.

Over the past 20+ years, as the internet has grown, people...

Will Print Advertising Still Work in 2018?

By Jenna Bruce on Wed, Sep 27, 2017 @ 09:38 AM in benefits of print, print advertising, integrate print and digital

For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.

But sometimes, in order to convince people of something, you need more...


How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in partnership, print ads, print advertising, marketing goals, competing clients, results, local marketing

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

Avoid These 6 FSI Mistakes and Earn Big This Memorial Day

By Jenna Bruce on Wed, Apr 12, 2017 @ 08:00 AM in free standing inserts, preprint, print advertising, frequency of newspapers ads

When it comes to insider marketing, there is no more effective option than insert media. Think about it: getting your offer inside of an already-trusted and beloved newspaper means customers will automatically see your company and offer in the best...

3 Tips on Getting Customer Reviews

By Jenna Bruce on Mon, Apr 10, 2017 @ 09:00 AM in reviews, ratings, print advertising

I almost don’t remember a time before Yelp. I don’t want to remember a time before Yelp. Yelp, and other consumer review sites, are what keep me from getting a hair-don’t. Review sites are what ensure I never pay $400 for a spark plug. And review...

5 Reasons Your Print Campaigns are Failing Miserably

By Jenna Bruce on Tue, Nov 22, 2016 @ 02:44 PM in print advertising, Return on Investment

Let’s start off by discussing a harsh reality: most print campaigns fail miserably; not because print is dead – it is very much alive – but because marketers often make the same old mistakes that lead to wasted spend and little to no ROI.

If your...

Should You Be Investing in Interactive Print Campaigns?

By Jenna Bruce on Tue, Aug 23, 2016 @ 12:30 PM in print advertising, interactive print media

If you’re “of a certain age,” you may remember that old Reeses Peanut Butter Cup commercial where the guy with a chocolate bar runs into the girl with the peanut butter, and when they collide, magic happens. Magic in the form of a...

The Truth About Print (That Your Competition Doesn't Want You to Know)

By Jenna Bruce on Tue, May 10, 2016 @ 01:26 PM in print advertising

If you ask marketers how their ad campaigns are going, many (if not most) answers will include words and phrases like clicks, banner impressions, and viral looping. While digital marketing offers real value, it doesn’t always offer lasting...

4 Effective Ways to Marry Your Print and Digital Ads

By Jenna Bruce on Tue, Mar 08, 2016 @ 02:15 PM in digital advertising, print advertising

In the last five years, the death of print media has been talked about almost as much as what the Kardashians are wearing. While we can’t speak to the effectiveness of tight pants and low-cut blouses, we can say with 100% certainty that print...

7 Ways to Get Your Print Ads to Convert

By Jenna Bruce on Tue, Feb 09, 2016 @ 01:23 PM in print advertising

How often do you spend money on print campaigns only to have them give you less than stellar results? You’re not alone, many marketers are investing more and more ad spend and simply not getting the results they desire. This causes some to throw in...