What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Pieces of Marketing Collateral That Convert

By Jenna Bruce on Mon, Oct 14, 2019 @ 10:00 AM in print advertising, print marketing, Marketing collateral

If you follow any marketing trends, you know that this year has had many a small business owner trying to figure out how to get chatbots to work for them. While AI certainly has a place in marketing, know what we’ve found to work even better? Good...

Print Ad Placement for Maximum Exposure

By Jenna Bruce on Mon, Aug 26, 2019 @ 10:00 AM in print advertising, ad placement, successful print advertising, print ads

If you’re like many of the clients we work with, you’ve spent a lot of time over the years figuring out how to carefully craft an effective print ad. You’ve learned the importance of grabbing attention with the headline, using the right images and...

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Print Marketing Strategies for B2B Owners

By Jenna Bruce on Mon, Feb 04, 2019 @ 10:00 AM in print advertising, print media, ROI, b2b

There is a myth that has been going around for years now that says, ‘print marketing no longer works in the digital age.’ We beg to differ. In fact, numerous surveys have all uncovered the same thing: When it comes to making a purchasing decision, ...

9 Reasons to Include Print in Your Marketing Mix in 2019

By Jenna Bruce on Mon, Nov 19, 2018 @ 10:00 AM in print advertising, print ads, Media Mix, ROI

The 1990s gave us boy bands and pop divas, ripped jeans and combat boots, and must-see TV shows like Friends and Seinfeld. Oh, the 90s also gave us a little something called the internet.

Over the past 20+ years, as the internet has grown, people...

Will Print Advertising Still Work in 2018?

By Jenna Bruce on Wed, Sep 27, 2017 @ 09:38 AM in print advertising, benefits of print, integrate print and digital

For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.

But sometimes, in order to convince people of something, you need more...

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How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in print advertising, local marketing, competing clients, print ads, marketing goals, partnership, results

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

Avoid These 6 FSI Mistakes and Earn Big This Memorial Day

By Jenna Bruce on Wed, Apr 12, 2017 @ 08:00 AM in print advertising, frequency of newspapers ads, free standing inserts, preprint

When it comes to insider marketing, there is no more effective option than insert media. Think about it: getting your offer inside of an already-trusted and beloved newspaper means customers will automatically see your company and offer in the best...

3 Tips on Getting Customer Reviews

By Jenna Bruce on Mon, Apr 10, 2017 @ 09:00 AM in print advertising, reviews, ratings

I almost don’t remember a time before Yelp. I don’t want to remember a time before Yelp. Yelp, and other consumer review sites, are what keep me from getting a hair-don’t. Review sites are what ensure I never pay $400 for a spark plug. And review...

5 Reasons Your Print Campaigns are Failing Miserably

By Jenna Bruce on Tue, Nov 22, 2016 @ 02:44 PM in print advertising, Return on Investment

Let’s start off by discussing a harsh reality: most print campaigns fail miserably; not because print is dead – it is very much alive – but because marketers often make the same old mistakes that lead to wasted spend and little to no ROI.

If your...

Should You Be Investing in Interactive Print Campaigns?

By Jenna Bruce on Tue, Aug 23, 2016 @ 12:30 PM in print advertising, interactive print media

If you’re “of a certain age,” you may remember that old Reeses Peanut Butter Cup commercial where the guy with a chocolate bar runs into the girl with the peanut butter, and when they collide, magic happens. Magic in the form of a...