What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

What are the Essential Elements for Successful Print Campaigns?

By Jenna Bruce on Mon, Apr 15, 2019 @ 10:00 AM in print media, print marketing, ROI, design

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

5 Overlooked Strategies to Improving Your Print Campaign’s Performance

By Jenna Bruce on Mon, Mar 25, 2019 @ 10:00 AM in integrated advertising campaign, print marketing, ROI

On a scale of one to 10, one being no sales or lead generation and 10 being more leads and sales than you ever imagined, how did your print campaigns perform generally? Be honest.

Well, unless you said 10, your campaigns could probably use some...

Print Marketing Can Improve Your Brand’s Perception

By Jenna Bruce on Mon, Mar 11, 2019 @ 10:15 AM in building your brand, print marketing, branding, ROI, brand recognition

Political consultant Lee Atwater once said, “Perception is reality.” Many of today’s brands have realized just how true that statement is. The divide between what your brand is and what consumers believe your brand to be can often be wide. This is...

7 Reasons to Add Free Standing Inserts to Your Media Mix

By Jenna Bruce on Mon, Feb 25, 2019 @ 10:00 AM in newspaper advertising, newspaper ads, print marketing, preprint, FSI

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...

7 Print Marketing Tips for Trade Show Success

By Jenna Bruce on Mon, Jan 14, 2019 @ 10:00 AM in integrated marketing, print marketing, Marketing collateral

Exhibiting at trade shows is an excellent way for your company to meet with current customers face-to-face, attract new prospects, and build a more established and reliable brand. But as beneficial as exhibiting at trade shows can be, it is a...

5 Ways to Integrate Print and Digital in 2019

By Jenna Bruce on Wed, Jan 02, 2019 @ 10:00 AM in digital advertising, integrate print and digital, integrated advertising campaign, print marketing

A new year is almost upon us. While most consumers are still buying and wrapping last minute Christmas presents, most business owners are trying to figure out their budgets and strategies for Q1 advertising.

In our experience, and the experience of...

3 Print Marketing Strategies for Different Budgets

By Jenna Bruce on Mon, Dec 03, 2018 @ 10:00 AM in print media, print marketing, budget

I recently helped a friend of mine move into her new house. Though the heavy lifting and schlepping of various items was not that much of a good time, it was wonderful to see my friend so happy.

I’ve known her for a while and remember when she...

MailChimp Understands the Power of Direct Mail

By Jenna Bruce on Mon, Oct 08, 2018 @ 10:00 AM in print media, print marketing, direct mail

When you say the word “mail,” most people automatically think of email. After all, we’re living in an age where most communication is done via digital channels. To many, snail mail has become obsolete. This belief has caused the United States Postal...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in customer trust, print marketing, frequency, budget, analytics

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...