What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Print Marketing Strategies for Different Budgets

By Jenna Bruce on Mon, Dec 03, 2018 @ 10:00 AM in print marketing, budget, print media

I recently helped a friend of mine move into her new house. Though the heavy lifting and schlepping of various items was not that much of a good time, it was wonderful to see my friend so happy.

I’ve known her for a while and remember when she...

MailChimp Understands the Power of Direct Mail

By Jenna Bruce on Mon, Oct 08, 2018 @ 10:00 AM in direct mail, print marketing, print media

When you say the word “mail,” most people automatically think of email. After all, we’re living in an age where most communication is done via digital channels. To many, snail mail has become obsolete. This belief has caused the United States Postal...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in print marketing, budget, customer trust, analytics, frequency

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...