What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

MailChimp Understands the Power of Direct Mail

By Jenna Bruce on Mon, Oct 08, 2018 @ 10:00 AM in direct mail, print marketing, print media

When you say the word “mail,” most people automatically think of email. After all, we’re living in an age where most communication is done via digital channels. To many, snail mail has become obsolete. This belief has caused the United States Postal...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in print marketing, budget, customer trust, analytics, frequency

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...