What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

What are the Essential Elements for Successful Print Campaigns?

By Jenna Bruce on Mon, Apr 15, 2019 @ 10:00 AM in print media, print marketing, ROI, design

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

Print Marketing Strategies for B2B Owners

By Jenna Bruce on Mon, Feb 04, 2019 @ 10:00 AM in print advertising, print media, ROI, b2b

There is a myth that has been going around for years now that says, ‘print marketing no longer works in the digital age.’ We beg to differ. In fact, numerous surveys have all uncovered the same thing: When it comes to making a purchasing decision, ...

Should You Use Free Standing Inserts as Part of Your Holiday Advertising Mix?

By Jenna Bruce on Mon, Dec 10, 2018 @ 10:00 AM in newspaper ads, print media, free standing inserts, FSI

Despite the proliferation of digital channels, consumers are still embracing traditional media. In fact, according to a Coupon Trends report by Inmar, coupons clipped from newspaper inserts are still the number one influencer when it comes to...

3 Print Marketing Strategies for Different Budgets

By Jenna Bruce on Mon, Dec 03, 2018 @ 10:00 AM in print media, print marketing, budget

I recently helped a friend of mine move into her new house. Though the heavy lifting and schlepping of various items was not that much of a good time, it was wonderful to see my friend so happy.

I’ve known her for a while and remember when she...

MailChimp Understands the Power of Direct Mail

By Jenna Bruce on Mon, Oct 08, 2018 @ 10:00 AM in print media, print marketing, direct mail

When you say the word “mail,” most people automatically think of email. After all, we’re living in an age where most communication is done via digital channels. To many, snail mail has become obsolete. This belief has caused the United States Postal...

Determining the Right Media Mix for Newbies

By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in newspaper, target audience, print media, marketing, Media Mix, marketing goals

 

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...

5 Marketing Ideas to Improve Your Print Campaigns

By Jenna Bruce on Tue, Oct 11, 2016 @ 11:22 AM in print media

Fall is officially here, which means in just a few short months a brand new year will arrive, and with it, new marketing trends to leverage, social media sites to tame, and tactics to unleash. But before we even think about what marketing will be...

5 Reasons Print Media Should Be Part of Your Marketing Mix

By Jenna Bruce on Tue, May 05, 2015 @ 08:33 AM in print media

Unless you’ve been living under a giant pixel lately, you no doubt know the entire world has become increasingly digital in the way we interact and do business. We communicate via text, email, and Skype, read our books on electronic readers, and...

Finding Success with Print and Online Media

By Amy Xiong on Mon, Sep 26, 2011 @ 06:15 AM in print media, online media

Some people believe print media is becoming extinct and are eager to make the transition to online.  The thought is it is more convenient, cheaper and reaches a better audience. However, many have gone online exclusively and found the return is not...