What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Five Common Mistakes CMOs Make When Running RTB Campaigns

By Jenna Bruce on Fri, Feb 03, 2017 @ 11:26 AM in real-time bidding

Real Time Bidding (RTB) has become a hot digital marketing trend over the last few years and for good reason. The technology has already proven its value to advertisers and publishers alike. Among other benefits, RTB offers pricing precision,...

Real-Time Bidding 101: Everything You Need to Know

By Jenna Bruce on Tue, Feb 24, 2015 @ 08:19 AM in real-time bidding

If you’ve moved any of your marketing campaigns online, you’ve most likely learned display advertising has become inefficient because, up until recently, publishers have had no way of measuring the value of the website visitor to which the banner ad...