What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Ways to Promote your Local Business on Social Media

By Jenna Bruce on Mon, Oct 16, 2017 @ 09:00 AM in social marketing, social media, social media advertising

Did you know that consumers are highly influenced by the content found on social media? Here are some statistics that should get you thinking:

How Small Local Businesses Can Leverage Digital Marketing to Get Ahead

By Jenna Bruce on Mon, Aug 28, 2017 @ 09:00 AM in digital advertising, social media, digital ads, email marketing

You’ve no doubt heard the story about David and Goliath. Goliath, a giant of a man, a trained warrior in fact, was set to fight a small, young boy. It should have been no match, as the only weapons David had was a small stone and sling. Well, if you...

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in online, social media, online advertising, social media engagement, integrate print and digital, Twitter, Facebook

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Power Your Retail Business With Content Marketing via Vine

By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in digital advertising, social media, digital publishing, social media engagement, content marketing

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

Capitalize on Black Friday with Social Media

By Scott Olson on Wed, Nov 27, 2013 @ 11:24 AM in social marketing, social media, black friday, social media engagement, social media advertising

Any American business knows the value of drawing customers to their doors (or e-doors) on Black Friday and Cyber Monday. Last year, the National Retail Federation reported that Black Friday recorded nearly $60 billion in sales, with the average...

How Social Media Has Changed Advertising

By Hannah Hill on Tue, Oct 08, 2013 @ 11:07 AM in social media, social media advertising

Social media has been evolving since its inception. From MySpace to Facebook to LinkedIn to Twitter to Instagram to Pinterest and so on and so forth, social media platforms just keep popping up all around us. When’s the last time you went 24 hours...

3 Ways Marketers are Trying to Buy Social Media Love

By Scott Olson on Thu, Sep 26, 2013 @ 10:50 AM in social media, social media engagement, advertising campaigns, mobile social marketing

Companies, organizations and governments of all shapes and sizes are all atwitter about social media and determining the best way to get engaged. The social media platforms are many and continue to expand. Gone are the days when most people were on ...

Social Media Strategies: Not Your Grandma’s Internet, or Is It?

By Scott Olson on Thu, Sep 19, 2013 @ 12:33 PM in social media, social media engagement, Boomers, millennials

Despite popular opinion, social media isn’t just for the kids and the Millennials. And as we at Mediaspace are wont to do, we like to challenge traditional thinking and assumptions, which is why we’re going to just come right out and say it: when...

The Best Advertising Campaigns Drive Social Traffic

By Hannah Hill on Tue, Jul 16, 2013 @ 12:05 PM in social media, social media engagement, advertising campaigns

Have you ever visited a brand’s website or social media platforms as a result of being exposed to a television, magazine or digital ad prompting you to take either action? If yes, you’re not the only one. If no, you’re probably lying based on the...

Local Digital Strategies to Improve Your Online Reputation

By Scott Olson on Thu, Jul 11, 2013 @ 12:28 PM in digital advertising, digital, social media, local digital strategies

There’s no doubting the power of social media platforms and their ability to make or break a company’s reputation online. Whether it’s a service business relying on Angie’s List, a business-to-business organization looking to improve its position in...