What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 New Ways to Engage Your Customers in the New Year

By Jenna Bruce on Tue, Jan 09, 2018 @ 10:00 AM in customer engagement, social media, personalization, analytics

Gone are the days when advertisers could think in terms of simply getting the right sales message in front of the right audience. Today’s consumers expect brands to engage them and meet their needs in real time. This means advertisers must shift...

2018 Marketing Trends to Add to Your Arsenal

By Jenna Bruce on Mon, Dec 18, 2017 @ 10:00 AM in marketing, trends, social media, LinkedIn

Less than a month until we begin a brand-spankin’ new year. And with this new year will come new marketing trends and new ways to build brand awareness, loyalty and a repeat customer base.

In this article we’ll take a look at some of the marketing...

4 Local Digital Marketing Myths You May Have Fallen For

By Jenna Bruce on Mon, Nov 06, 2017 @ 09:00 AM in digital marketing, social media, digital, online advertising, online

If you’re like most of our clients, you’re a small business owner who’s always trying to find better ways to connect with their local audience. Yet, despite hearing how important digital channels are to your marketing mix, you’ve been hesitant to...

3 Ways to Promote your Local Business on Social Media

By Jenna Bruce on Mon, Oct 16, 2017 @ 09:00 AM in social marketing, social media, social media advertising

Did you know that consumers are highly influenced by the content found on social media? Here are some statistics that should get you thinking:

How Small Local Businesses Can Leverage Digital Marketing to Get Ahead

By Jenna Bruce on Mon, Aug 28, 2017 @ 09:00 AM in digital advertising, digital ads, email marketing, social media

You’ve no doubt heard the story about David and Goliath. Goliath, a giant of a man, a trained warrior in fact, was set to fight a small, young boy. It should have been no match, as the only weapons David had was a small stone and sling. Well, if you...

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in social media, social media engagement, integrate print and digital, Facebook, Twitter, online, online advertising

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Power Your Retail Business With Content Marketing via Vine

By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in social media, social media engagement, digital advertising, digital publishing, content marketing

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

Capitalize on Black Friday with Social Media

By Scott Olson on Wed, Nov 27, 2013 @ 11:24 AM in black friday, social marketing, social media, social media engagement, social media advertising

Any American business knows the value of drawing customers to their doors (or e-doors) on Black Friday and Cyber Monday. Last year, the National Retail Federation reported that Black Friday recorded nearly $60 billion in sales, with the average...

How Social Media Has Changed Advertising

By Hannah Hill on Tue, Oct 08, 2013 @ 11:07 AM in social media, social media advertising

Social media has been evolving since its inception. From MySpace to Facebook to LinkedIn to Twitter to Instagram to Pinterest and so on and so forth, social media platforms just keep popping up all around us. When’s the last time you went 24 hours...

3 Ways Marketers are Trying to Buy Social Media Love

By Scott Olson on Thu, Sep 26, 2013 @ 10:50 AM in social media, mobile social marketing, social media engagement, advertising campaigns

Companies, organizations and governments of all shapes and sizes are all atwitter about social media and determining the best way to get engaged. The social media platforms are many and continue to expand. Gone are the days when most people were on ...