What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in online, social media, online advertising, social media engagement, integrate print and digital, Twitter, Facebook

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Power Your Retail Business With Content Marketing via Vine

By Scott Olson on Mon, Dec 09, 2013 @ 02:21 PM in digital advertising, social media, digital publishing, social media engagement, content marketing

Stores and online retail heavily rely on social media to promote sales, gain new customers and show off new merchandise. Reaching out on Facebook and Twitter is ideal because the costs are nearly non-existent for significant returns. Now stores have...

Capitalize on Black Friday with Social Media

By Scott Olson on Wed, Nov 27, 2013 @ 11:24 AM in social marketing, social media, black friday, social media engagement, social media advertising

Any American business knows the value of drawing customers to their doors (or e-doors) on Black Friday and Cyber Monday. Last year, the National Retail Federation reported that Black Friday recorded nearly $60 billion in sales, with the average...

3 Ways Marketers are Trying to Buy Social Media Love

By Scott Olson on Thu, Sep 26, 2013 @ 10:50 AM in social media, social media engagement, advertising campaigns, mobile social marketing

Companies, organizations and governments of all shapes and sizes are all atwitter about social media and determining the best way to get engaged. The social media platforms are many and continue to expand. Gone are the days when most people were on ...

Social Media Strategies: Not Your Grandma’s Internet, or Is It?

By Scott Olson on Thu, Sep 19, 2013 @ 12:33 PM in social media, social media engagement, Boomers, millennials

Despite popular opinion, social media isn’t just for the kids and the Millennials. And as we at Mediaspace are wont to do, we like to challenge traditional thinking and assumptions, which is why we’re going to just come right out and say it: when...

The Best Advertising Campaigns Drive Social Traffic

By Hannah Hill on Tue, Jul 16, 2013 @ 12:05 PM in social media, social media engagement, advertising campaigns

Have you ever visited a brand’s website or social media platforms as a result of being exposed to a television, magazine or digital ad prompting you to take either action? If yes, you’re not the only one. If no, you’re probably lying based on the...

Target and Facebook Team Up to Take Digital Retailing to New Heights

By Hannah Hill on Tue, May 21, 2013 @ 12:19 PM in digital marketing, social media engagement, digital retailing, coupons

On Wednesday, May 8, Target announced its new money saving tool, Cartwheel, and it already has more than 50,000 users. The retailer designed Cartwheel to bring guests “a whole new spin on saving” with the hopes that it would be a new driver of sales...

User Preferences for Social Media Engagement

By Brynn Haugen on Tue, Jul 31, 2012 @ 01:05 PM in social media engagement, driving web site traffic, social media infographic

As the world of social media continues to evolve, businesses large and small are creating Facebook, Twitter and Pinterest accounts to promote their company.  Frank N. Magid and Associates Inc. conducted research on how individuals interact with...

Instagram for Brands – Authentic Community Engagement

By Pasquale Festa on Wed, May 09, 2012 @ 08:00 AM in social media engagement

This week, Melissa Pitts from the media company gyro wrote an interesting blog post over at Forbes discussing ways in which Facebook’s purchase of Instagram will have a positive impact on brands and their approaches to advertising in the realm of...

Things You Need to Know to be a Successful Networker: Part One

By Amy Xiong on Tue, Sep 06, 2011 @ 05:20 AM in social media, social media engagement

Networking is essential regardless of your career path. Technology has changed the playing field through social media, but the traditional means are still used. Many people are still getting into social media through Facebook, LinkedIn, Twitter, and...